Adweek

MARCH 12, 2024

The men's lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the publisher's ad revenue, and its readers are highly engaged, said founder Brandon Wenerd.

Ad Space 259

Ad Space Marketing Ad Tech Media 259

Playwire

MAY 1, 2023

Key Points A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2023 includes both major players in the industry and lesser-known, smaller partners.

Ad Tech 97

Ad Tech Ad Space 97

illumin

FEBRUARY 29, 2024

Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising. In one respect, that is true – brands do not deal directly with creators but buy ad space instead. However, there is a relationship between the two. Follow @illuminHQ

Advertising 105

Advertising Ad Space Audience Ad Tech 105

AdPushup

AUGUST 4, 2022

Ad publishers in the ad tech industry spend billions of dollars everywhere, acquiring online ad spaces and placing advertisements. This leads to, just like everywhere else on the internet, a massive possibility of ad fraud.

Ad Tech 52

Ad Tech Ad Space Advertising Ad Ops 52

Playwire

DECEMBER 6, 2022

A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2022 includes both major players in the industry and lesser-known, smaller partners.

Ad Tech 52

Ad Tech Ad Space 52

Digiday

JUNE 7, 2023

Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.

Ad Space 69

Ad Space Cookies Ad Tech Agency 69

illumin

JANUARY 12, 2024

On Facebook specifically, programmatic ads are popular among programmatic advertisers. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach. Follow @illuminHQ

Demand Side Platform 105

Demand Side Platform Ad Space Ad Inventory Display Advertising 105

Playwire

APRIL 20, 2023

There are a number of excellent video ad monetization platforms across the ad tech industry, each of which provides unique benefits as well as limitations. Key Points Navigating video advertising can be a challenge, but the rewards in revenue make it a worthy investment for many publishers.

Advertising 52

Advertising Ad Space Ad Tech Video Ads 52

Playwire

JULY 27, 2022

Ad monetization is the process of monetizing content with advertising. This monetization method has existed for centuries, but in the modern day, publishers have to embrace ad tech to stay competitive. Done right, monetization within the ad space can support a publisher's business growth over the long term.

Ad Space 52

Ad Space Ad Tech Advertising 52

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

The Ad Tech Blog

APRIL 15, 2024

These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions.

Advertising 130

Advertising ROI Impressions Audience 130

Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Brid.tv

APRIL 3, 2023

Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space.

Header Bidding 86

Header Bidding CPM Fill rate A/B Testing 86

Ad Monsters

MAY 27, 2022

A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. The Competition and Transparency in Digital Advertising Act will have many stipulations that will subliminally contribute to the breakdown of Google’s extremely prosperous ad tech model.

Demand Side Platform 89

Demand Side Platform Advertising Ad Tech Ad Exchange 89

Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. Ad tech professionals did not let curveballs hinder them from getting the job done. Read more…. No Cookies?

Cookies 81

Cookies Ad Tech Ad Ops Ad Space 81

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. Follow @illuminHQ

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

Ad Space 115

Ad Space Ad Exchange Ad Tech Impressions 115

AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Digital advertising is not just about an advertiser placing an ad creative [.]

Demand Side Platform 98

Demand Side Platform Ad Space Audience Advertising 98

Brid.tv

MARCH 28, 2023

In a way, programmatic direct advertising is similar to old-school ad selling. Advertisers and ad space owners meet, negotiate conditions and prices, and sign contracts. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Paleo AdTech

DECEMBER 10, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. ” Then came a hard pivot into ad tech and a slide away from supply-chain. Yahoo became a major customer of the newly ad-tech-ified Rapt, as did AOL and Microsoft.

Ad Tech 52

Ad Tech CPM Data Management Platform Banner 52

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. As ever in ad tech, the devil is in the detail.

Media 78

Media Demand Side Platform Ad Tech Impressions 78

VideoWeek

MARCH 2, 2023

It’s still fairly new to the scene, so higher growth rates are a more natural and expected occurrence,” comments Kaela Green, Vice President, Paid Social at ad tech firm Basis Technologies. It also devalues ad space on Twitter, which will damage their future negotiating stance and profitability.”

Media 105

Media Ad Space Agency Ad Tech 105

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

illumin

JANUARY 16, 2024

Since starting to sell ad space on previously under-monetized platforms, like Instagram’s search results and Reels, Meta’s had a huge uptick in impressions. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Advertising 104

Advertising Retail Impressions Ad Space 104

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? The ad exchange is a popular programmatic medium in ad tech.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech Series

FEBRUARY 23, 2023

Leveraging InMobi’s deep ad tech expertise, InMobi Commerce provides a supply-side platform for retailers to offer premium ad space and connect brands with high-intent shoppers as they research, browse and shop online.

Retail 84

Retail eCommerce Electronics Brand Awareness 84

Paleo AdTech

APRIL 4, 2023

Rapt was acquired by Microsoft as part of its impressive ad tech acquisition binge in 2007-08, when it also swept up aQuantive, Ad:ECN , and more. ” Then came a hard pivot into ad tech and a slide away from supply-chain. Yahoo became a major customer of the newly ad-tech-ified Rapt, as did AOL and Microsoft.

Ad Tech 40

Ad Tech CPM Data Management Platform Banner 40

AdPushup

JUNE 24, 2022

Working hand in hand with SSPs are the demand side platforms aka DSP, facilitating advertisers to place ad creatives, bagging mass audience coverage, brand recognition and attracting maximum RoI. Contrary [.].

Demand Side Platform 52

Demand Side Platform Ad Space ROI Audience 52

Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

Ad Tech 80

Ad Tech Impressions Data Management Platform Media 80

illumin

DECEMBER 8, 2023

They can also help brands optimize their size and formats to comply with niche ad spaces. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Demand Side Platform 52

Demand Side Platform Brand Lift CPM Ad Space 52

Digital Remedy

FEBRUARY 16, 2022

In today’s increasingly complex and fragmented ad space, it is critical for marketers to work with a trusted partner that has the experience, knowledge, scale, and ability to identify and block new threats as they emerge.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

In today’s increasingly complex and fragmented ad space, it is critical for marketers to work with a trusted partner that has the experience, knowledge, scale, and ability to identify and block new threats as they emerge.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

NOVEMBER 30, 2022

The Digital Remedy Team is excited to announce the launch of our “Digital Dish” series, where we’ll tap into industry experts to share the latest news on all things ad tech, plus actionable insights for advertisers and agencies! Prefer to read? We’re kicking off with performance TV as this is a hot topic in the industry.

Brand Lift 52

Brand Lift Ad Tech Audience Ad Space 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Digital Remedy

NOVEMBER 23, 2022

CTV’s ability to merge the often-separated performance and brand marketing worlds—including its inherently addressable nature—is redefining the digital ad space and giving marketers a way to take their campaign measurement to the next level. How Digital Remedy Can Help.

Conversion 52

Conversion Brand Awareness Audience Ad Space 52