MediaFuse

NOVEMBER 14, 2016

In a nutshell, publishers should be focusing on the following metrics for each demand source: Total ad requests (demand source and ad server). Response Time (header bidding only). Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000).

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

Adtelligent

JULY 1, 2020

The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. The legal environment, related to users’ consent and tracking, browser gatekeeping, and ad blocking are three key areas that have become the triggers for eliminating third-party cookies.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Brid.tv

MARCH 28, 2023

Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM. Upon striking a deal, the advertiser proceeds to run their ad campaign programmatically using the publisher’s ad space.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. Yield optimization tools can include audience targeting, frequency capping, adjusting CPM floors, and more.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Unity Ads 9.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

PubMatic

MARCH 20, 2023

installs and clicks—so, ultimately, brand buyers aren’t able to win bids effectively. Brand advertisers’ goals are to show an ad for branding and awareness (on a CPM basis). This often encourages users to click on an ad, and either prompt them to a download or redirect the user to a landing page.

CPC 65

CPC CPM Viewability Advertising 65

InMobi

AUGUST 7, 2019

And I kind of call this the Holy Trinity of ad ops. The Technical Side of Ad Tech So the technical side is obviously the code and what happens on the application itself. So we're talking about, in the world of ads, we're talking about our ad logic optimization. This is the one that's in the title ad ops.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Brid.tv

APRIL 13, 2023

Introduced by Google in 2018, Google Open Bidding is a programmatic advertising solution seen as an alternative to header bidding. It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. How Does Open Bidding Work?

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

Automatad Inc.

FEBRUARY 22, 2022

With OpenPath , The Trade Desk has launched an effort to stifle the unfair advantages and opaque practices carried out by Google’s Open Bidding that controls the programmatic supply chain. billion in 2021, has made the bold decision of ditching Google’s Open Bidding with the launch of its proprietary OpenPath. .

GDPR 52

GDPR Cookies Header Bidding Impressions 52

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Additionally, publishers must have an engaged audience and follow Better Ads Standards.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Adtelligent

OCTOBER 6, 2021

Open Auction or Real-time Bidding (RTB) is a way of media buying/selling ad impressions that can be bid in real-time. Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JUNE 14, 2023

Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory. Publishers sell ad inventory at a negotiated fixed price to preferred advertisers. This type of ad exchange guarantees stable CPM to publishers.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Advertisers register on the demand side DSP or ad exchange; after that, they can participate in automated media trading.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

InMobi

MAY 17, 2018

Dealing With All Parties Within A Complex Landscape is a Waste of Time The ever-changing, overly complex advertising landscape is intense and full of different players, ranging from advertisers, media agencies, trading desks, DSPs, ad networks, SSPs and publishers, just to name a few. or those that focus purely on video or native ads.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Deep dives into the IDs.

First-Party Cookies 67

First-Party Cookies Cookies Header Bidding Ad Tech 67

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Google ADX 2. Marketplace 3.

Ad network 52

Ad network CPC CPM CPA 52

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Invites only from Google.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

NOVEMBER 8, 2022

The most common auctioning method used in programmatic video advertising is video header bidding , which allows demand sources to place bids at the same time. This allows the advertiser to place a bid at a previously agreed upon CPM , but it doesn’t automatically guarantee a winning bid.

Advertising 65

Advertising Header Bidding Banner Video Ads 65

PubMatic

JUNE 20, 2023

We have seen programmatic buyers running programmatic guaranteed (PG) or private marketplace (PMP) deals who are willing to pay the same or a higher CPM than the CPMs secured via direct sales. So why should the PG/PMP deal not be on equal priority if it has a higher CPM?

CPM 57

CPM Non-Profit Ad Server Agency 57