InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

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Video Ads Impressions Viewability Media 52

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. The Media Ratings Council (MRC) confirmed this week that its audit committee has voted to maintain its suspension of Nielsen’s accreditation. The Week in Tech.

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VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” But for many, big budgets won’t be released until a new media channel or format has reliable and trustworthy tools for measurement.

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Viewability Advertising Ad Tech Impressions 59

PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable. Interstitial in-game ads are another option.

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Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Uses data for private marketplace deals.

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VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements. billion, the Snapchat parent company announced in its quarterly earnings.

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Brid.tv

AUGUST 23, 2022

Yahoo Ad Tech (Formerly Verizon Media) 5. An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. You may know them as video ad networks.

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Digiday

JULY 24, 2022

And business is booming — at least it is if that study from media management firm Ebiquity, programmatic consultancy Jounce Media and brand suitability business DeepSee is to be believed. billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains. In the U.S.,

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Clickbait Advertising Ad Tech Demand Side Platform 60

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. And this month WPP’s ad buying arm GroupM and measurement provider iSpot.tv video ad spending in 2022.

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Marketing Viewability Agency Ad Tech 61

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. MRC accreditation represents the pinnacle of quality and transparency in digital media measurement,” said Kevin Alvero, Chief Compliance Officer at IAS. “MRC Read more on VideoWeek.

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VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Built on Snowflake’s Media Data Cloud, the clean room will provide cross-platform data in privacy-compliant environments in order to enhance targeting and measurement. TPA Digital Launches Ad Tech Accelerator.

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Ad Tech Agency Media Audience 98

PubMatic

APRIL 4, 2023

There is no shortage of studies that point to the importance of online video as a medium for delivering both long term brand-building and short-term sales effects. As online video consumption continues to grow, there is pressure on advertisers to engage with consumers on a specific platform.

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Viewability Video Ads Media Advertising 52

InMobi

JANUARY 23, 2022

By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. Mobile has to be a key part of your media mix. over a third of all time spent with media is devoted to mobile. In the U.S.,

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Banner Viewability Cookies Click Through Rate 52

Smart-Hub

APRIL 12, 2024

To calculate it, it is essential to divide the total number of users who completed the video by the total number of users who started watching it. The result (multiplied by 100) allows marketers to discover if the audience actually finds their video ads engaging. Affinity index. SmartHub's Features Have No Limits!

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Advertising Conversion Rate Ad Exchange Click Through Rate 52

VideoWeek

MARCH 24, 2023

In this week’s Week in Review: Mail Metro Media launches a vertical video offering, Ofcom sets new ground rule for the BBC, and what’s old is new for DAZN as it launches a linear broadcast channel. The relationships grant ShowHeroes’ advertisers the option of running their campaigns on third-party attention models.

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Media Entertainment Ad Inventory Retail 52

Digiday

OCTOBER 4, 2022

Her large social following benefited from never having to leave their chosen social media app to make a purchase. Using SmartProposal’s hyper-targeted suggestions and strategic budget optimization, one media company boosted its booked revenue, increased sales efficiency and tripled its omnichannel revenue.

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Viewability Healthcare A/B Testing Food 67

Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. This is, of course, due to video ad monetization. However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit. Boost Your Content Performance With Brid.TV

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Smart-Hub

MARCH 19, 2024

Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well.

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InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. But what do these terms mean and how do these technologies differ?

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InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. Get them to take selfies via ads, with their favourite stars. That’s just plain wrong.

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Smart-Hub

OCTOBER 24, 2023

Programmatic traffic monetization also enables websites to offer core services for free, such as search engines and social media, while covering operational costs through advertising revenue. Access to Diverse Ad Formats Programmatic advertising supports a wide range of ad formats, from display and video ads to native and interactive formats.

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Monetize More

JANUARY 18, 2023

It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences. Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. Which created the term programmatic to categorize the industry.

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VideoWeek

JUNE 17, 2022

Not a media rights deal – it’s a partnership.”. The Week in Tech. Video advertising delivery company Peach has acquired Cape, a SaaS campaign automation platform. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech. This marks a major play in live sports from Apple’s TV service.

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Ad Tech Impressions Media Agency 59

VideoWeek

JULY 18, 2022

” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6 percent, and broadcaster video on demand (BVOD) is up by 16.0 percent, and broadcaster video on demand (BVOD) is up by 16.0

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Media Ad Tech Agency Demand Side Platform 52

VideoWeek

SEPTEMBER 1, 2023

But the VAB says this gives Amazon an unfair advantage, particularly compared with other media companies which broadcast NFL games. Earlier in our history, eyeo was seen as a controversial digital media and marketing disruptor,” said eyeo CEO Frank Einecke. s media agency Wavemaker.

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Entertainment eCommerce Agency Media 52

Smart-Hub

APRIL 29, 2024

White-Label Solutions This phenomenon is not new on its own, but it has become one of the hottest programmatic media buying trends. Meanwhile, SSPs are increasingly partnering with media agencies. In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format.

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Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

SEPTEMBER 8, 2023

In this week’s Week in Review: The Media Ratings Council plans to investigate YouTube, Warner Bros. DMGT in Talks with Qatari Backers for Telegraph Bid The Daily Mail and General Trust (DMGT) is in talks with Qatari investors to launch a combined bid for Telegraph Media Group, the FT reported this week.

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Adtelligent

OCTOBER 6, 2021

To improve scalability and gain access to more audiences, publishers need to alternate and optimize their media buying. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. Video ad format continues to gain popularity and attract advertisers and publishers alike.

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