InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

VideoWeek

JUNE 30, 2022

In-play advertising (ads which appear within virtual worlds, as opposed to ads which appear in games’ menus or as interstitial ads during breaks in play) has faced this issue to an extent. Anzu for example earlier this year partnered with Oracle’s Moat for in-game viewability measurement.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

VideoWeek

APRIL 18, 2024

CEO Wayne Blodwell said the company aims to bridge this gap between ad spending and actual ad attention, focussing on brands and independent agencies. “We believe that advertisers should not have to pay for ads that haven’t received the attention their brand deserves,” he said.

Media 80

Media Click Through Rate Viewability Video Ads 80

Digiday

APRIL 4, 2023

Regarding video, publishers are on the lookout for the few key topics and obstacles that will most likely be prevalent throughout the year. The big question for many in the ad tech space will be navigating the changes this new year brings — including new regulations and specifications — and optimizing for success.

Viewability 59

Viewability Ad Tech Video Ads Marketing 59

PubMatic

MARCH 27, 2023

That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. Embrace More Video Game and utility publishers may already be applying banner ads as part of their strategy to attract brands.

Click Through Rate 115

Click Through Rate Fill rate Banner Viewability 115

Ad Monsters

SEPTEMBER 14, 2022

Fortunately, diDNA, a leading publisher tech provider, released a new and improved version of its video monetization solution that will help combat recession worries. As a top Google MCM Program Partner, the ad tech company is mindful of adhering to strict ad quality guidelines, transparency, and account structure.

Machine Learning 77

Machine Learning Viewability Ad Tech Video Ads 77

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

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Viewability Video Ads Ad Server ROI 52

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Microsoft Brings Video Ads to Audience Network. Video can be bought on a cost per mille, cost per view, or cost per click basis. Hoopla Digital Launches Ad Translator.

Video Ads 52

Video Ads Retail Audience Media 52

Monetize More

FEBRUARY 8, 2023

This maximizes the value of your ad inventory, making every impression count. Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. This includes placing ads on pages or in placements that auto-redirect or auto-refresh.

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Header Bidding Viewability Ad network CPM 52

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements.

Video Ads 52

Video Ads Non-Profit Ad Tech Retail 52

Digiday

JULY 24, 2022

billion that 42 clients of Ebiquity spent on programmatic display and video ads across 5,490 unique MFA domains. Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces.

Clickbait 60

Clickbait Advertising Ad Tech Demand Side Platform 60

InMobi

JANUARY 23, 2022

By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. Brands can see huge value in banner ads on mobile too, especially when it incorporates rich media functionality.

Banner 52

Banner Viewability Cookies Click Through Rate 52

PubMatic

APRIL 4, 2023

Critical measures of success for video campaigns are: Viewability – the opportunity to view an ad Completion rate – was the ad watched right through to the end to allow for full delivery of brand message? Advertisers need to think about video spend in relation to these metrics.

Viewability 52

Viewability Video Ads Media Advertising 52

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment.

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Ad Tech Agency Media Audience 98

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. But what do these terms mean and how do these technologies differ?

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Ad Server Fill rate Rich Media Viewability 52

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 66

Viewability Healthcare A/B Testing Food 66

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Smart-Hub

APRIL 29, 2024

In addition, this higher Internet speed allows for creating ads in higher dpi and puts more emphasis on video ads in mobile format. Many users install ad blockers because it increases the page load speed. Such videos allow you to give the user a prize in in-game currency after watching the video.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

JULY 18, 2022

” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6 percent, and broadcaster video on demand (BVOD) is up by 16.0 percent, and broadcaster video on demand (BVOD) is up by 16.0

Media 52

Media Ad Tech Agency Demand Side Platform 52

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

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Header Bidding Video Ads Fill rate CPM 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Brid.tv

AUGUST 23, 2022

Yahoo Ad Tech (Formerly Verizon Media) 5. An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. You may know them as video ad networks.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Martech Series

JULY 28, 2022

The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments. Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader.

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Viewability Media Advertising Ad Tech 84

Brid.tv

MARCH 7, 2023

Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Monetize More

MAY 30, 2023

Focuses on ensuring ad quality and preventing malware and ad fraud. TripleLift Specializes in in-app video ads and native video placements that match the look and feel of apps. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Uses data for private marketplace deals.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. And this month WPP’s ad buying arm GroupM and measurement provider iSpot.tv video ad spending in 2022.

Marketing 61

Marketing Viewability Agency Ad Tech 61

Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. This is, of course, due to video ad monetization. However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit.

Ad Ops 52

Ad Ops SEO Click Through Rate ROI 52

VideoWeek

MAY 9, 2023

This technology has brought about a significant shift in the way content is created and delivered to consumers, notably in creative, content, and TV/video ad production. Creative It is no secret that the creative process, especially video, has been historically time-consuming and expensive.

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Machine Learning Video Ads Audience Viewability 98

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. Get them to take selfies via ads, with their favourite stars. That’s just plain wrong.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

Smart-Hub

APRIL 12, 2024

To calculate it, it is essential to divide the total number of users who completed the video by the total number of users who started watching it. The result (multiplied by 100) allows marketers to discover if the audience actually finds their video ads engaging.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

VideoWeek

JUNE 17, 2022

Over the past year, Azerion has also integrated Oracle Moat Analytics for viewability and Oracle Contextual Intelligence for brand safety, combining to help media agencies accurately measure attention, protect ad spend and minimise the risk of fraud. Criteo’s Complaint Forces Meta to Reopen Access for Ad Tech.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Smart-Hub

OCTOBER 24, 2023

Publishers can continuously fine-tune their ad strategies to maximize revenue and ensure that they are capitalizing on the most lucrative traffic sources. Access to Diverse Ad Formats Programmatic advertising supports a wide range of ad formats, from display and video ads to native and interactive formats.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Brid.tv

JUNE 14, 2023

Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple video ad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum ad viewability.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

MARCH 30, 2023

With greater control over their inventory, publishers can serve ads relevant to their users or content. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) What is programmatic direct?

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Monetize More

JANUARY 18, 2023

Video programmatic advertising has become increasingly popular, and with the rise of streaming platforms and connected TV, it’s expected to continue to grow in the coming years. Mobile video ad spending is expected to continue growing in the coming years. See more benefits knowonlineadvertising.com.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

MARCH 19, 2024

Viewability refers to the impressions delivered successfully (a user saw an ad). Measuring the number of interactions, CTR is a more practical indicator than impressions and viewability. CPC (cost per click) is a metric specifying the amount of money advertisers pay when someone clicks their ads.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Brid.tv

JUNE 14, 2023

Ad Format Variety — A platform that supports different ad formats such as display ads , native ads, and multiple video ad formats ( instream and outstream ) offers more monetization opportunities to the publisher and improves ad engagement. Monetize with outstream ad units for maximum ad viewability.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40