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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

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Tactics for Mobile App Developers to Boost Brand Revenue

PubMatic

That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. Embrace More Video Game and utility publishers may already be applying banner ads as part of their strategy to attract brands.

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The No-BS guide to getting the RPM results you want

Monetize More

This maximizes the value of your ad inventory, making every impression count. Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. This includes placing ads on pages or in placements that auto-redirect or auto-refresh.

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Programmatically Speaking: Understanding VAST, VPAID, MRAID and SIMID

InMobi

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. But what do these terms mean and how do these technologies differ?

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20 Best Video Ad Networks for Publishers

Brid.tv

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Best Video Monetization Tips for Publishers

Automatad Inc.

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Focuses on ensuring ad quality and preventing malware and ad fraud.