InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

AUGUST 7, 2019

And I kind of call this the Holy Trinity of ad ops. The Technical Side of Ad Tech So the technical side is obviously the code and what happens on the application itself. So we're talking about, in the world of ads, we're talking about our ad logic optimization. Are you dismissing ads correctly?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Display video ads Showing ads on your video website is the most effective form of video monetization.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.

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A/B Testing Header Bidding Ad Server Impressions 104

Brid.tv

MARCH 30, 2023

This provides publishers with consistent revenue and helps prevent low fill rates. They can hand-pick and grant access to advertisers who offer ads relevant to their website content or audience, determine optimal inventory prices, and apply predictive forecasting, making it easier to manage their costs.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

MARCH 7, 2023

Cross-channel compatibility — Whether you have an OTT service and a CTV channel or simply want to put video ads on your website , instream ads are a viable option. Considerable demand — Because instream ads are such an effective advertising tool, lots of advertisers are willing to invest in them. Make Use of the Brid.TV

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. Marketplace 3. PubMatic 4.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Monetize More

APRIL 13, 2023

A publisher would implement header bidding via ad tech partners or using their in-house development team to create a custom solution for them. You can sell your ad space on a per-impression basis easily. and PubFood.js , while ad tech solutions include MonetizeMore’s very own PubGuru and much more.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Brid.tv

JUNE 14, 2023

In this way, they prevent non-human traffic and ad fraud. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources. The increased demand leads to higher fill rates for publishers, so no inventory goes unsold.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JUNE 14, 2023

In this way, they prevent non-human traffic and ad fraud. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources. The increased demand leads to higher fill rates for publishers, so no inventory goes unsold.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

JUNE 26, 2023

What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. Namely, it supports interstitial and in-banner video ads.

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Ad network Video Ads Header Bidding CPM 40