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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

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What Is an Ad Exchange and How Does It Work

Brid.tv

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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What Is an Ad Exchange and How Does It Work

Brid.tv

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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The Best Mobile Ad Networks For 2023

Monetize More

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Best Video Monetization Tips for Publishers

Automatad Inc.

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Display video ads Showing ads on your video website is the most effective form of video monetization.

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What Is Ad Refresh? All That a Publisher Needs to Know

Ad Monsters

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.