Ad Inventory, Ad Tech, Fill rate and Viewability

What is Viewability in Digital Advertising?

Playwire

MAY 16, 2023

Key Points Viewability in digital advertising is a measurement that demonstrates the likelihood of visitors seeing the ads placed on your site. Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory.

Viewability

Viewability Fill rate Advertising Ad Inventory

Explain This to Me…Best of AdMonsters Decoder 2023

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding

Header Bidding Viewability CPM Impressions

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate

Click Through Rate Viewability Fill rate Ad Inventory

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

JUNE 14, 2023

This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.

Click Through Rate

Click Through Rate Viewability Fill rate Ad Inventory

The No-BS guide to getting the RPM results you want

Monetize More

FEBRUARY 8, 2023

With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. Our smart refresh feature helps you scale your long-term revenue by considering ad viewability and other factors.

Header Bidding

Header Bidding Viewability Ad network CPM

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

Best Video Monetization Tips for Publishers

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Display video ads Showing ads on your video website is the most effective form of video monetization.

Header Bidding

Header Bidding Video Ads Fill rate CPM

What Is Ad Refresh? All That a Publisher Needs to Know

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.

A/B Testing

A/B Testing Header Bidding Ad Server Impressions

Benefits of Programmatic Direct for Publishers

Brid.tv

MARCH 30, 2023

Benefits of Programmatic Direct Higher Ad Yield Better Inventory Control Transparency and Safety Automation Disadvantages of Programmatic Direct Website Monetization Made Easy With Brid.TV These deals function on the basis of one-to-one agreements that entail negotiations on pricing, ad placements, and targeting options.

Ad Inventory

Ad Inventory Fill rate Ad Ops Ad Space

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding

Header Bidding Advertising Ad Exchange Video Ads

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? Preferred Exchanges — Preferred ad exchanges or deals are more similar to the traditional approach of selling ad inventory.

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

6 Pro Tips for Setting Up Instream Ads for Maximum Monetization

Brid.tv

MARCH 7, 2023

Cross-channel compatibility — Whether you have an OTT service and a CTV channel or simply want to put video ads on your website , instream ads are a viable option. Considerable demand — Because instream ads are such an effective advertising tool, lots of advertisers are willing to invest in them. Make Use of the Brid.TV

Header Bidding

Header Bidding Non-Profit Ad Ops Video Ads

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

However, this variable is known to be a bad predictor of what an ad impression is worth. Platforms like Google Ad Exchange with its DFP connection that can bid impression by impression also get an unfair advantage. Maximum Ad Revenue for Publisher Inventory: MonetizeMore has been able to grow its publishers’ ad revenue by 36%.

Header Bidding

Header Bidding Ad Server Impressions Ad Inventory

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. What to Look for in a Video Ad Network?

Ad network

Ad network Video Ads Header Bidding CPM

AdTech Trends

What is Viewability in Digital Advertising?

Explain This to Me…Best of AdMonsters Decoder 2023

Trending Sources

Why Is Ad Refreshing Vital for Digital Publishers?

Why Is Ad Refreshing Vital for Digital Publishers?

The No-BS guide to getting the RPM results you want

The Best Mobile Ad Networks For 2023

Best Video Monetization Tips for Publishers

What Is Ad Refresh? All That a Publisher Needs to Know

Benefits of Programmatic Direct for Publishers

10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

What Is an Ad Exchange and How Does It Work

What Is an Ad Exchange and How Does It Work

6 Pro Tips for Setting Up Instream Ads for Maximum Monetization

How to maximize revenue with Header Bidding? [10x more ad revenue]

20 Best Video Ad Networks for Publishers

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