Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Playwire

MAY 16, 2023

Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory. Optimizing for viewability can lead to more demand, better fill rates, and more revenue, but only if you get it right.

Viewability 52

Viewability Fill rate Advertising Ad Inventory 52

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 60

Header Bidding Viewability CPM Impressions 60

Martech Series

AUGUST 24, 2022

Generating over $50 million for podcasters is just the first step — and the Company has added our Auto Ads solution and will continue to invest in ad-tech innovation to help podcasters generate additional revenues.”. Sees Strong Demand for Automatic Ads Solutions via Closed Beta.

Advertising 94

Advertising Fill rate MarTech Ad Tech 94

YieldBird

JUNE 14, 2023

By dynamically refreshing ads based on user preferences, browsing patterns, or demographic data, publishers can present more relevant ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

By dynamically refreshing ads based on user preferences, browsing patterns, or demographic data, publishers can present more relevant ads to their audience. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

PubMatic

MARCH 27, 2023

However, native placements that aren’t filled can also be taken up by an outstream video ad, which turns a performance placement into a brand placement. Publishers can apply a “dual bidding” strategy to call for both native and outstream video bids to maximize the fill rate of the placement.

Click Through Rate 115

Click Through Rate Fill rate Banner Viewability 115

Brid.tv

APRIL 6, 2023

This includes information on your current ad setup and fill rates , as well as statistics from similar publishers in terms of audience size, targeting, and so on. Prebid Price Floor Optimizer Today Are you ready to achieve the full monetization potential of your ad inventory? CMS, will perform the following steps.

Header Bidding 53

Header Bidding Ad Inventory Fill rate Ad Tech 53

Digiday

FEBRUARY 15, 2023

On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue. It essentially ensured these ad tech vendors had roughly the same demand, which rendered the exclusivity they dined out on somewhat meaningless.

Agency 59

Agency Header Bidding Ad Tech Demand Side Platform 59

InMobi

OCTOBER 8, 2021

InMobi Commerce has created an industry-first, open-source mediation software that allows retailers to increase ad competition, fill rates, and ad inventory but also retail control of their data and consumer privacy.

Retail 52

Retail Media Ad Inventory ROI 52

PubMatic

MAY 27, 2022

Throughout the industry, the pressure being put on publishers to bundle tech and demand partnerships is a signal that it is a good time to create new transparency and fairness standards for CTV. The best tech platform for a publisher may be from a vendor that also provides demand or maybe from a vendor that provides technology only.

Header Bidding 52

Header Bidding Fill rate Ad Server Ad Tech 52

Smart-Hub

NOVEMBER 6, 2023

Programmatic Solution For Your Business Needs Thanks to a white-label technology, SmartHub offers a rapid entry point into the ad tech arena as a pioneering White-Label Ad Exchange Solution. Looking For Detailed Case Studies?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Automatad Inc.

DECEMBER 1, 2023

So, using different ad formats with rich media and interactive elements improves the viewing experience and attracts their attention. Higher fill rate and ad revenue: As I said before, the different ad formats will appeal to buyers and users. Technologies in Video Ad Serving Thus far, we have seen ad formats.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

MediaFuse

NOVEMBER 14, 2016

Impressions filled. Fill rate %. Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Therefore, when identifying performance, a savvy programmatic ops team will need to identify over/under achievers in the ad tech stack.

Header Bidding 52

Header Bidding Ad Server CPM Fill rate 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. Marketplace platform comes with an array of tools and features designed to make inventory trading and ad serving easier.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Monetize More

JUNE 2, 2022

In some instances, due to low fill rate, ad units are replaced by blank ad impressions which is a loss in ad revenue for publishers. Programmatic Ads Benefits. Ad tech needs to combine the benefits of IO buys and programmatic ad buying to make advertising better for publishers and agencies.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Smart-Hub

FEBRUARY 16, 2024

Diversity Publishers get access to a larger and more diverse pool of marketers who are interested in purchasing their ad inventory. This way, optimizing fill rates becomes easier. Let`s explore the main ones. As for marketers, they can buy even premium inventory without taking part in direct deals.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Monetize More

FEBRUARY 8, 2023

Our UPR in Google Ad Manager will help you: Set Floor Prices and optimize them by taking into account crucial traffic acquisition factors like URLs and UTM parameters. Set target CPMs that will help you increase your ad fill rate and yield while maintaining an average minimum price for your inventory.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

InMobi

AUGUST 7, 2019

And I kind of call this the Holy Trinity of ad ops. The Technical Side of Ad Tech So the technical side is obviously the code and what happens on the application itself. So we're talking about, in the world of ads, we're talking about our ad logic optimization. Are you dismissing ads correctly?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

AdPushup

JULY 22, 2022

Half of the year has gone by; Publishers might have expected several major developments in ad monetization in 2022. But they may have also faced a drop in ad revenue and the following issues: You won’t be receiving as many active bids for your ad impressions. A sudden decrease in CPMs rate.

Impressions 52

Impressions Fill rate Header Bidding Banner 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Display video ads Showing ads on your video website is the most effective form of video monetization.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.

A/B Testing 99

A/B Testing Header Bidding Ad Server Impressions 99

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Yahoo Ad Tech. Epom Apps 10. Digital Turbine (Formerly AdColony) 11.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Monetize More

APRIL 21, 2023

Often an ad unit might not be serving ads. Ads could be delivering a sub-par performance. New ad networks need to be integrated. Fill rates need to be optimized. You can turn on/off the ad overlay, which gives additional information on each ad unit. New blocking rules need to be set.

Ad Ops 98

Ad Ops Header Bidding GDPR Ad network 98

InMobi

MAY 17, 2018

As the mobile advertising industry continues to grow and become more complex, mobile ad mediation has emerged as a hugely beneficial new option for publishers. A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue.

Mobile Ads 52

Mobile Ads Fill rate Header Bidding Ad network 52

InMobi

FEBRUARY 28, 2021

Identity has been a hot topic for a while now in the ad tech world. that can be used to securely show them the most relevant ads. UIDs enable ad tech agencies and marketers to target the right users with the right advertisements at the right time across platforms and devices. Stay tuned to hear more about this!

Demand Side Platform 52

Demand Side Platform Fill rate Ad Tech Cookies 52

Brid.tv

MARCH 30, 2023

This provides publishers with consistent revenue and helps prevent low fill rates. They can hand-pick and grant access to advertisers who offer ads relevant to their website content or audience, determine optimal inventory prices, and apply predictive forecasting, making it easier to manage their costs.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. Marketplace 3. PubMatic 4.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Brid.tv

MARCH 7, 2023

This, along with better-optimized price floors, will ensure higher fill rates. Managed Ads Service Whether you want to lighten the load of your ad ops team or simply need an ad management expert to rely on, the Brid.TV Managed Ads Service is the right choice. Make Use of the Brid.TV

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

VideoWeek

APRIL 27, 2023

While we’re seeing a fair amount of innovation and inventiveness with the advertising experience on connected TV services, media companies and ad tech businesses spend a lot of time trying to recreate aspects of the ad experience which audiences are used to from traditional linear TV.

Impressions 52

Impressions Fill rate Ad Tech Video Ads 52

Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. That way, you will need to build your own wrapper, integrate it with an ad server, and do all the necessary testing.

Header Bidding 73

Header Bidding Ad Server Video Ads Ad Exchange 73

Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

Header Bidding 82

Header Bidding A/B Testing Fill rate Video Ads 82

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? Among them: Fill Rate%, Render Rate%, Bid Rate%, SSP and DSP RCPM, Avg.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

InMobi

FEBRUARY 22, 2022

This is identical to what has happened in ad tech over the last 10 years. As the programmatic advertising industry became increasingly complex, ad mediation emerged as a hugely beneficial option for publishers.

Retail 52

Retail Media Demand Side Platform Fill rate 52