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Price Floor Optimization for Publishers: How to Determine Price Floors for Your Inventory

Brid.tv

Relying on advanced ad tech, detailed data analysis, and complex algorithms is a surefire way to more than double your ad revenue. A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. This amount is determined by the publisher selling the ad space.

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Explain This to Me…Best of AdMonsters Decoder 2023

Ad Monsters

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

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What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? The ad exchange is a popular programmatic medium in ad tech.

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Elevate Your Ad Revenue: The Ultimate Guide To Header Bidding

Smart-Hub

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. Using it, they can find the most relevant publishers and deliver their ads to the right audiences. This way, optimizing fill rates becomes easier.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. So, if you are interested, feel free to contact.

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Programmatic advertising vs Direct Buying: Who’s the boss?

Monetize More

In some instances, due to low fill rate, ad units are replaced by blank ad impressions which is a loss in ad revenue for publishers. Programmatic Ads Benefits. Ad tech needs to combine the benefits of IO buys and programmatic ad buying to make advertising better for publishers and agencies.

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The No-BS guide to getting the RPM results you want

Monetize More

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.