Ad Server Ad Tech Fill rate Viewability 
Ad Monsters
DECEMBER 21, 2023
Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.
YieldBird
JUNE 14, 2023
As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.
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YieldBird
JUNE 14, 2023
As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.
Automatad Inc.
DECEMBER 1, 2023
They are often skippable, allowing viewers to skip the ad after a few seconds. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. The linear video ads have further formats like in-stream and bumper ads.
InMobi
APRIL 30, 2019
If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.
InMobi
AUGUST 7, 2019
When it comes to mobile app ad ops, what’s really required from teams to ensure success? In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success.
Ad Monsters
AUGUST 22, 2022
The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature.
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