PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable.

Click Through Rate 115

Click Through Rate Fill rate Banner Viewability 115

Brid.tv

JUNE 26, 2023

With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.), Publishers at Aniview can monetize with the most popular video ad formats, including instream, outstream, in-app, and in-banner video ads through the platform’s ad marketplace.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

JANUARY 18, 2023

It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences. Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. Which created the term programmatic to categorize the industry.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. Also, advertisers running top-of-the-funnel campaigns leveraged private marketplace deals (PMPs) to optimize towards upper funnel KPIs like reach, views, video completion rates (VCR) and viewability.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

PubMatic

MARCH 20, 2023

While performance-driven ads can deliver clicks and installs, along with revenue for publishers, there is a huge opportunity for publishers to grow incremental revenue and retain spend via brand advertising. One example is a splash ad, shown at the launch of or exit from an app.

CPC 65

CPC CPM Viewability Advertising 65

Smart-Hub

JANUARY 23, 2023

DV360); Hard to get good results without experience or a series of tests; You need to monitor the quality of traffic: measure viewability, fraud, and brand safety for the traffic you buy; There is not enough expertise and publicly available information on the market yet, so increasing efficiency can be difficult and time-consuming.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. In the DSP, the publisher and advertiser IDs are matched, providing secure ad placement. Deep dives into the IDs. Who should use it?

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First-Party Cookies Cookies Header Bidding Ad Tech 68