Digiday

JUNE 2, 2022

As another holding company steps up its embrace of attention metrics as a valuable tool for media planning, media mix modeling in particular, it turns out there may be a halo effect on figuring out how to reduce emissions as well. Those metrics make you buy lots of little tiny little crappy ads.

Media 52

Media Viewability Impressions Ad Tech 52

VideoWeek

JUNE 30, 2022

A common refrain from any media buyer when they’re introduced to a shiny new ad format is “great, but is it measurable?” But for many, big budgets won’t be released until a new media channel or format has reliable and trustworthy tools for measurement.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., That means every every publisher, every media owner, has to have a net-zero strategy. Color by numbers.

Media 60

Media Ad Tech Machine Learning Viewability 60

VideoWeek

APRIL 20, 2023

.” Omitting emissions The study shows a vast range of emissions at the publisher level, anywhere between 187 and 1772 gCO₂PM (grams of carbon dioxide and equivalent greenhouse gasses per 1000 impressions). Life cycle The report also breaks down the different parts of an ad journey by share of emissions: ad selection (60.7

Click Through Rate 105

Click Through Rate Viewability Ad Tech Impressions 105

Martech Series

NOVEMBER 16, 2022

Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Rich Ashton, managing partner at FirstPartyCapital, adds: “This is one of the most exciting categories within ad tech right now, and Lumen is at the very forefront of the innovation curve.

Machine Learning 83

Machine Learning Viewability Ad Tech MarTech 83

Smart-Hub

APRIL 12, 2024

Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website. By tracking them, advertisers can measure their reach, although even a high number of impressions on its own is not enough to declare a campaign effective.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

PubMatic

FEBRUARY 1, 2023

Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. Advertisers buy impressions across multiple publishers at the same time, targeting users with data like geo/location and browsing history.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

VideoWeek

AUGUST 1, 2023

The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. DV said the joint offering enables it to monitor the end-to-end media transaction, from activation to measurement.

Viewability 52

Viewability Ad Tech Cookies Impressions 52

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature. Summing Up.

A/B Testing 77

A/B Testing Header Bidding Ad Server Impressions 77

Ad Monsters

MARCH 3, 2023

But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true.

Viewability 64

Viewability CPM Audience Ad Tech 64

VideoWeek

MARCH 11, 2024

And the majority of major DSPs, SSPs, verification vendors and media agencies are still playing a role in MFA transactions. This wider study found instances of shocking waste resulting from MFA spend, with brands potentially paying large sums to show hundreds or thousands of ads to the same individual. and/or Jounce Media to be MFA.

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52

Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digiday

DECEMBER 7, 2022

Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. whether it’s a fraud-free, brand-safe, viewable impression. counterpart. study possible.

Advertising 62

Advertising Ad Tech Impressions Viewability 62

Digiday

JULY 24, 2022

And business is booming — at least it is if that study from media management firm Ebiquity, programmatic consultancy Jounce Media and brand suitability business DeepSee is to be believed. Now it’s 20%, per Jounce Media, which has been following the flow of media dollars to these sites since 2020.

Clickbait 60

Clickbait Advertising Ad Tech Demand Side Platform 60

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

MARCH 19, 2024

Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. The Digiday Media Team. There’s this conflation between the affiliate business and direct business for media.”. “A This quarter sucks’.

Media 60

Media Cookies Conversion Rate Affiliates 60

VideoWeek

SEPTEMBER 16, 2022

The Advertising Research Foundation, an influential ad research body founded by the ANA and 4As, has announced it is launching a study into the reliability and validity of attention measurement tools. Validity of attention measures (conventional or AI-based) for comparative evaluation of media as vehicles for ad placements.

Advertising 72

Advertising Machine Learning Viewability Media 72

VideoWeek

MAY 10, 2023

Companies like Dentsu, Havas, IPG and others will take our data and put it into their planning tools, and this gives them cross-media attention data so their planners and buyers can make informed decisions. However in addition to that, lots of clients have also been asking for campaign specific reporting data.

Impressions 64

Impressions Viewability Media Audience 64

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. And this month WPP’s ad buying arm GroupM and measurement provider iSpot.tv The real upfront market.

Marketing 61

Marketing Viewability Agency Ad Tech 61

Ad Monsters

JUNE 16, 2022

While I won’t outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.” Plus, they have the data to measure ad effectiveness.

Viewability 52

Viewability Cookies Retail eCommerce 52

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. Built on Snowflake’s Media Data Cloud, the clean room will provide cross-platform data in privacy-compliant environments in order to enhance targeting and measurement. TPA Digital Launches Ad Tech Accelerator.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. MRC accreditation represents the pinnacle of quality and transparency in digital media measurement,” said Kevin Alvero, Chief Compliance Officer at IAS. “MRC

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

PubMatic

JULY 27, 2022

Brand advertisers are looking for engagement and conversion, which means making sure in-app gamers are viewing ads (viewability) and completion rates (view through rate) are high. So, to start, game developers should consider designing ad placements that will engage with gamers to drive those metrics. SSP Partners.

Click Through Rate 93

Click Through Rate Viewability Impressions Advertising 93

Automatad Inc.

DECEMBER 1, 2023

Publishers can sell video ad spaces by any programmatic means or direct deals. You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) They are often skippable, allowing viewers to skip the ad after a few seconds.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Media Math

MAY 23, 2022

Last month, we participated in ad:tech New Delhi , India’s #1 marketing and media technology event. This means full visibility into all fees, via log-level impression data that aligns performance data with all media cost data—SSP fees, DSP fees, audience fees, serving fees, measurement fees—for all pathways. “As

Marketing 52

Marketing Viewability Impressions Direct Data 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

VideoWeek

JUNE 7, 2022

Adelaide is one of a number of businesses aiming to steer the industry away from counting raw numbers of impressions, towards metrics which indicate whether individuals actually paid attention to an or not. The value of the funding was undisclosed, though reported by AdExchanger to be $7 million. Follow VideoWeek on Twitter and LinkedIn.

CPM 64

CPM Viewability Impressions Media 64

Monetize More

JANUARY 18, 2023

It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences. Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. Which created the term programmatic to categorize the industry.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

MARCH 24, 2023

In this week’s Week in Review: Mail Metro Media launches a vertical video offering, Ofcom sets new ground rule for the BBC, and what’s old is new for DAZN as it launches a linear broadcast channel. Advertisers on the Walmart DSP will be able to optimise campaigns towards each customer in real time, according to the companies.

Media 52

Media Entertainment Ad Inventory Retail 52

Digiday

OCTOBER 4, 2022

Her large social following benefited from never having to leave their chosen social media app to make a purchase. Using SmartProposal’s hyper-targeted suggestions and strategic budget optimization, one media company boosted its booked revenue, increased sales efficiency and tripled its omnichannel revenue.

Viewability 67

Viewability Healthcare A/B Testing Food 67

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Media Agency : Novus, Kepler Group, Camelot.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JUNE 17, 2022

Not a media rights deal – it’s a partnership.”. The Week in Tech. Ten Percent of CTV Ads Play When TV is Off, Claims GroupM & iSpot. Most of those lost impressions come from ancillary devices, with 17 percent of ads played via dongles, sticks and gaming consoles being delivered when the TV is off.

Ad Tech 59

Ad Tech Impressions Media Agency 59

VideoWeek

JULY 21, 2023

And CEO Arthur Sadoun said the group’s existing investments in AI are already giving it an advantage in several areas, including CTV and retail media campaigns. And in CTV ad retail media, AI plays “a critical role” in finding reach and incremental sales for marketers. TargetVideo Acquires Brid.TV

Retail 52

Retail Agency Media Impressions 52

VideoWeek

FEBRUARY 9, 2024

Despite this, he said the company’s investments in growth areas like addressable targeting capabilities and retail media mean he’s hopeful for improved performance in 2024. IAB Tech Lab invited stakeholders to participate in a 45-day period for public comment on the analysis. Advertising and media specifically saw 9.3

Cookies 98

Cookies Media Agency Audience 98

InMobi

JANUARY 23, 2022

By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. Mobile has to be a key part of your media mix. over a third of all time spent with media is devoted to mobile. In the U.S.,

Banner 52

Banner Viewability Cookies Click Through Rate 52