Ad Monsters

DECEMBER 19, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. Such fields would add a great deal more context as to what the ‘Impressions’ reporting field actually means. Digital media is filled with such gotchas.

Media 127

Media Impressions Education Viewability 127

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Click Through Rate 52

InMobi

JUNE 23, 2020

As content consumption behavior and advertiser ad budgets increasingly shift to digital channels like mobile, viewability as a measure of ad effectiveness has evolved from something that’s nice to have but hard to measure into a necessity. Independent ad viewability verification is now integral to any mobile in-app campaign.

Viewability 52

Viewability Ad Space Impressions Video Ads 52

illumin

NOVEMBER 26, 2018

Last week, we released our game changing whitepaper, Attention: The New Media Currency. In particular, it helped us to confirm a preconceived notion regarding a digital advertising metric: viewability. As we imagined, viewability is being used as a KPI for video advertising, but should it be? The Big Surprise.

Viewability 53

Viewability Video Ads Impressions Advertising 53

Martech Series

FEBRUARY 17, 2023

Part of the problem with online advertising is that until now, a large proportion of impressions have gone unnoticed, thanks to poor placements, as well as bot traffic stealing valuable ad spend. According to our own data, around 35% of all ‘viewable’ programmatic display ads are in fact ignored.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. The guidelines consitute a substantial discussion of metrics, including: Impressions. Viewability. billion in revenue in the U.S.

Viewability 99

Viewability MarTech Impressions Advertising 99

AdExchanger

JANUARY 8, 2024

Many retail media solutions offer buyers basic metrics like impressions, click-through rates and return on ad spend (RoAS) for their onsite media. Consequently, there is a lot of talk about the need to standardize retail media measurement. However, some may not provide any metrics at all.

Retail 76

Retail Click Through Rate Media Marketing 76

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8%

Rich Media 86

Rich Media Media Advertising Viewability 86

VideoWeek

JULY 21, 2022

Media measurement has arguably never faced more upheaval than it is facing right now. The proliferation of media platforms and channels is making the drive for cross-media measurement ever more urgent. All this disruption has provided a prime opportunity for a more fundamental rethink about the ways we measure media.

Viewability 122

Viewability Agency Impressions Clickbait 122

Media Math

JANUARY 17, 2023

As they continue to gain industry adoption, we need to start thinking about how these metrics impact our media buying decisions and how to successfully incorporate them into our marketing plans. So, in what areas do attention metrics impact media buying? Viewable Rate. Viewable CPM. Planning . Inventory Intelligence .

Media 52

Media Viewability CPM CPA 52

InMobi

DECEMBER 11, 2018

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018.

Viewability 52

Viewability Mobile Ads Impressions Advertising 52

Martech

SEPTEMBER 7, 2022

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play.

Viewability 117

Viewability Impressions MarTech Advertising 117

InMobi

JULY 31, 2017

In fact, mobile represents 93% of users’ time consuming media on connected devices — such as cell phones, smart TVs, and tablets — according to a 2016 eMarketer study. However, measuring mobile viewability is still extremely limited. With a slow load time, viewability and completion rates are both severely lessened.

Viewability 52

Viewability Cookies Impressions ROI 52

Ad Monsters

APRIL 5, 2024

To follow up on the coverage of this study, I chatted with Compliant CEO Jamie Barnard to delve into the intricacies of compliance within the digital media industry. Andrew Byrd: In the study, you emphasize the importance of consistently measuring compliance in media. How do you see this happening overall in the industry?

GDPR 105

GDPR Impressions Machine Learning Viewability 105

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. times more media time on mobile devices than on their desktops. The top metrics that matter include: Human and viewable rate: Is your ad visible and seen by a human?

Viewability 52

Viewability Real Estate Impressions Video Ads 52

Digiday

DECEMBER 13, 2023

Seen as the next step past impressions then viewability in the evolution of measurement, attention is undergoing all sorts of evaluations and creations of guidelines as its various purveyors aim to gain a better foothold. Notably, the emphasis on attention is uniting the creative and media sides of the agency world in yet another way.

Agency 77

Agency Viewability Impressions Media 77

Media Math

FEBRUARY 19, 2023

It’s not all doom and gloom though, participants in the digital media supply chain can do a number of things to bring more sustainability to the industry. How to win at sustainable advertising The key to reducing the carbon footprint of your media buying really comes down to reducing media waste.

Media 52

Media Viewability A/B Testing Electronics 52

Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. billion impressions between September 2022 and January 2023. The data analyzed in the report is based on log-level data, a detailed record of everything about an impression.

Demand Side Platform 93

Demand Side Platform Viewability Impressions Ad Tech 93

Martech

JUNE 10, 2022

It’s unparalleled in the approximately quarter-century of the digital media industry. The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain. The post IAB Tech Lab prepares digital media industry for ‘watershed moment’ appeared first on MarTech.

Media 101

Media Viewability Ad Exchange Impressions 101

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. Pixel technology has already been used in B2C, said Channel99 founder Chris Golec, but primarily to distinguish human and non-human impressions and evaluate viewability.

Viewability 105

Viewability Impressions Cookies MarTech 105

Martech

JUNE 14, 2022

The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. Why we care.

Viewability 90

Viewability Impressions Entertainment Audience 90

Digiday

AUGUST 23, 2023

Gone are the days when viewability sufficed as a primary currency — the unit of value — for buying and selling ads. While viewability tells advertisers that their ads were in a consumer’s view, it doesn’t provide much beyond that, but attention shows how engaged a consumer was, how they interacted with that ad, etc.

Viewability 67

Viewability Agency Impressions Media 67

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. In a joint collaboration between IAB, IAB Tech Lab , and the Media Rating Council (MRC), IAB has released its Intrinsic In-Game (IIG) Measurement Guidelines to establish updated measurement guidelines for ads that appear within gameplay.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Martech Series

JUNE 16, 2022

Third-party verification will play a critical role in preserving digital audio media quality. Integral Ad Science (a global leader in digital media quality, released its 2022 Amplifying Media Quality in Digital Audio Report. In partnership with YouGov,a global public opinion and data company, IAS surveyed U.S.

Media 90

Media Viewability Education Impressions 90

Basis

JULY 18, 2023

When was the last time you opened a social media app? Let’s take a look at four critical metrics you can use across all types of digital video—video completion rate (VCR), engagement, cost per completed view (CPCV), and viewability—and break down how each one should play into your performance evaluation process.

Viewability 52

Viewability Marketing Impressions Video Ads 52

Martech Series

OCTOBER 14, 2022

Advanced reporting will validate media quality for advertisers seeking to run ads on Netflix. Integral Ad Science , a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier.

Advertising 85

Advertising Viewability MarTech Impressions 85

Ad Monsters

DECEMBER 7, 2023

A peek inside the data that’s driving the ANA’s Programmatic Media Supply Chain Transparency Study. In early December, the ANA published its Programmatic Media Supply Chain Transparency Study. Sellers typically have more or better information than buyers about the quality of media inventory being sold in auctions.

Marketing 111

Marketing Brand Lift CPM Viewability 111

Digiday

JUNE 2, 2022

As another holding company steps up its embrace of attention metrics as a valuable tool for media planning, media mix modeling in particular, it turns out there may be a halo effect on figuring out how to reduce emissions as well. And viewability is still [a] way more popular [metric] than attention.”.

Media 52

Media Viewability Impressions Ad Tech 52

Mediavine

APRIL 6, 2023

Our placements and auction dynamics not only make sure you get paid the most per impression, but ensure we deliver optimal value to advertisers in return. Cheap Reach, or Cheap Media Jounce Media, a supply path consultant, coined the phrase “cheap reach” to describe these exact type of arrangements in their Supply Path Optimization guide.

Viewability 81

Viewability Ad network Impressions Advertising 81

Digiday

DECEMBER 13, 2022

If 2022 is the year of commerce media, then 2023 might be the year commerce media ups its game to break down internal silos and improve its measurement. Other council participants include performance agency Reprise, IPG’s content studio, IPG Media Lab and cross-agency strategists.

Media 65

Media Viewability Retail Agency 65

Martech Series

SEPTEMBER 20, 2022

The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability. The partnership is a major step forward to further decarbonize digital media.” Good-Loop is a certified net carbon negative business.

Healthcare 74

Healthcare Media Advertising CPM 74

Ad Monsters

JANUARY 12, 2024

In 2024, we can see that the choice is a clear preference as legacy subscription players rethink their strategy around premium offerings, consumers are looking to cut costs, and the quality of FAST content is impressive.

Viewability 111

Viewability Electronics Retail Audience 111

Automatad Inc.

APRIL 25, 2024

The video ads can be placed in different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. The most popular are Facebook, LinkedIn, and Instagram.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Clearcode

JANUARY 31, 2023

IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. Those involved include Anzu, ABC Networks, Google, Pixalate, Havas Media Group, and many other significant companies. Ad Impressions An impression is when a gamer is exposed to an ad within a gaming environment.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? The internet has irrevocably shifted the media landscape format with major implications for advertisers. Impressions This is the number of times your ad has been viewed overall and does not account for unique viewers.

Viewability 77

Viewability Conversion Rate Impressions Conversion 77

PubMatic

FEBRUARY 1, 2023

Advertisers buy impressions across multiple publishers at the same time, targeting users with data like geo/location and browsing history. DSPs then automatically decide which media placements to buy for that advertiser. That was after Goodway had run into blockers regarding settings that weren’t always accurately declared within DSPs.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86