Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. 320×50), bigger mobile display ad sizes (e.g., More mobile ad unit sizes to consider. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Ad Ops Hero

MARCH 25, 2023

Rotation of ads. Adding event tags to impressions & clicks, other platforms can keep track of data. Ad personalization at scale can be achieved by integrating data into the creative you display in the market. This is because 70% of digital media performance is driven by creativity.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Digiday

OCTOBER 4, 2022

Her large social following benefited from never having to leave their chosen social media app to make a purchase. Using SmartProposal’s hyper-targeted suggestions and strategic budget optimization, one media company boosted its booked revenue, increased sales efficiency and tripled its omnichannel revenue.

Viewability 67

Viewability Healthcare A/B Testing Food 67

Clearcode

SEPTEMBER 7, 2022

Carrying out massive amounts of auctions, data transfers, and ads serving requires vast computing powers, and with that requirement comes carbon dioxide emissions that AdTech produces daily. It is an issue that needs action and one that is top of mind for consumers, brands, media agencies, and investors. Related posts. Consumer Trust.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). One study found that by removing impressions that receive less than 0.5 That was seven years ago! tons of carbon. Two birds, one stone?

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

Viewability 52

Viewability Video Ads Ad Server ROI 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). One study found that by removing impressions that receive less than 0.5 That was seven years ago! tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). One study found that by removing impressions that receive less than 0.5 That was seven years ago! tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). One study found that by removing impressions that receive less than 0.5 That was seven years ago! tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). One study found that by removing impressions that receive less than 0.5 That was seven years ago! tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?

Ad Server 52

Ad Server Rich Media Viewability Banner 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Automatad Inc.

JANUARY 26, 2023

Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. Impression RPM: This is the revenue generated per thousand ad impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Ad Monsters

AUGUST 22, 2022

In other words, this practice allows publishers to update ads without refreshing the entire web page content. This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations.

A/B Testing 78

A/B Testing Header Bidding Ad Server Impressions 78

Monetize More

DECEMBER 28, 2022

Ad Servers in Display Lumascape. Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. They act as global agencies by handling everything from branding through media buying to creative development. Media Agency : Novus, Kepler Group, Camelot.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Are more ad networks for your app better?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Rich Selection of Video Ad Formats. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In the DSP, the publisher and advertiser IDs are matched, providing secure ad placement. It later changed the name to Verizon Media Group.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68