Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. However, direct deals never lost their scope and potential in the era of automated media buying with programmatic direct deals. Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals.

CPM 52

CPM Viewability Ad Server Ad Space 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

AUGUST 22, 2022

This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. How Does Ad Refresh Work? Ad refresh works through predefined triggers or publisher declarations. A time-based refresh calls the ad server to load new ads at a set time interval. Online media sites.

A/B Testing 75

A/B Testing Header Bidding Ad Server Impressions 75

Basis

AUGUST 15, 2022

Over the past several decades, media complexity has soared. Here’s an example of the factors media buyers had to juggle in 2000: Devices : desktop Platforms : ad server, search Creative : text (search), display. …Bueller?). If we’re being honest, this doesn’t even scratch the surface.

Ad Server 68

Ad Server Viewability Retargeting Advertising 68

Martech Series

NOVEMBER 20, 2022

Meanwhile, on the DSP, advertisers manage the process of programmatic media buying. Adello’s services include: • Custom Ad Unit Creator, • Publisher White-listing and Site-listing, • Data Management Platform that allows Custom API Integration, • Pre-bid Fraud Prevention with AdCTRL Defender, • Ad Server, • DSP, and.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Automatad Inc.

OCTOBER 26, 2023

There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

DECEMBER 28, 2022

Ad Servers in Display Lumascape. Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. They act as global agencies by handling everything from branding through media buying to creative development. Media Agency : Novus, Kepler Group, Camelot.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. User experience can be greatly improved, eventually improving ad viewability and revenue.

Audience 52

Audience Cookies Ad Server Viewability 52

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Automatad Inc.

DECEMBER 1, 2023

Publishers can sell video ad spaces by any programmatic means or direct deals. You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) They are often skippable, allowing viewers to skip the ad after a few seconds.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. The load times for video ads were too long, resulting in a poor customer experience. So what's next? By doing so, VAST 4.1

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Digiday

OCTOBER 4, 2022

Her large social following benefited from never having to leave their chosen social media app to make a purchase. Using SmartProposal’s hyper-targeted suggestions and strategic budget optimization, one media company boosted its booked revenue, increased sales efficiency and tripled its omnichannel revenue.

Viewability 63

Viewability Healthcare A/B Testing Food 63

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. The image below demonstrates viewability compared to ad placement of the 300×250 unit. 320×50), bigger mobile display ad sizes (e.g., More mobile ad unit sizes to consider. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

VideoWeek

DECEMBER 20, 2022

As an industry, we have done a great job at optimising media placements across the entire sales funnel. Advertisers will increasingly want to bring all addressable media closer together to create consistent and impactful brand experiences and to improve campaign effectiveness. Nicola Lewis, CEO, Finecast. And OpenRTB 2.6

Cookies 126

Cookies Audience Media Ad Tech 126

Automatad Inc.

JANUARY 26, 2023

It is important to note that the estimated earnings should be the revenue generated from advertising before deducting any costs, such as ad server fees, payment processing fees, or other operating expenses*. Find the right ad placements and optimize them. Make sure the ads are highly relevant and resonate well with the readers.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.),

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Clearcode

SEPTEMBER 7, 2022

Carrying out massive amounts of auctions, data transfers, and ads serving requires vast computing powers, and with that requirement comes carbon dioxide emissions that AdTech produces daily. It is an issue that needs action and one that is top of mind for consumers, brands, media agencies, and investors. Related posts. Consumer Trust.

Advertising 52

Advertising Viewability Impressions Ad Server 52

Ad Ops Hero

MARCH 25, 2023

Ad personalization at scale can be achieved by integrating data into the creative you display in the market. This is because 70% of digital media performance is driven by creativity. Google Campaign Manager 360 integrates natively with the Google Marketing Platform’s creative asset and rich-media authoring tools.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). That was seven years ago! Two birds, one stone?

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. Marketplace 3. PubMatic 4.

Header Bidding 81

Header Bidding Advertising Ad Exchange Video Ads 81

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). That was seven years ago! Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). That was seven years ago! Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). That was seven years ago! Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). That was seven years ago! Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. To improve scalability and gain access to more audiences, publishers need to alternate and optimize their media buying. Social Ads. Simple interface. Integration possibilities.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In the DSP, the publisher and advertiser IDs are matched, providing secure ad placement. It later changed the name to Verizon Media Group.

First-Party Cookies 65

First-Party Cookies Cookies Header Bidding Ad Tech 65