Digiday

DECEMBER 21, 2022

The following article highlights an interview between Chris Maccaro, Beachfront’s Chief Executive Officer, and Mike Shields, co-founder of Marketecture Media and host of the ‘Next in Marketing’ podcast. Register to watch more of the discussion and learn how marketers are using innovative ad servers to enhance CTV and linear TV campaigns.

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VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

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MediaFuse

JULY 23, 2014

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. Ad Servers. 24/7 Real Media. Ad Exchanges. Google’s Ad-Exchange. Google Ad Exchange. Rich Media Vendors. Google’s DoubleClick (DFP). Smart AdServer.

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AdExchanger

APRIL 9, 2024

To help organize the chaos, video ad server Innovid launched a new supply-path optimization product called Harmony Direct to give media buyers the shortest path possible to CTV ad supply. TV inventory shrinks as supply paths proliferate.

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Digiday

OCTOBER 12, 2023

After all, managing your own ad server isn’t budget-friendly or a simple endeavor. However, as the saying goes, nothing valuable comes without effort, and an ad server is undeniably valuable to a certain type of advertiser — the type that can’t see a way forward without one. “We

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Paleo AdTech

DECEMBER 10, 2023

In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. It merged with the legendary 24/7 agency in 2001 to form 24/7 Real Media (later acquired by WPP and morphed into Xaxis). That’s kind of what Simulmedia does for TV, now that we think about it.)

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Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

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Paleo AdTech

DECEMBER 10, 2023

Michael was one of the co-founders of Invite Media in 2007, with college classmates at the University of Pennsylvania. He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

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Exchange Wire

JULY 5, 2022

Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland - with this partnership making in-email advertising more efficient [.].

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Exchange Wire

MARCH 19, 2024

Kevel, the API-led ad-serving company, is announcing its new solution: the Kevel Retail Media Cloud™ to deepen its retail media focus and drive advanced product innovation for retailers and marketplaces with on-site and in-store retail media ad products. The new Retail [.]

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Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew was VP of Strategy at Casale Media from 2001-15. The official date of Casale Media’s founding was 2003.)

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VideoWeek

APRIL 10, 2024

If you or you company would like to be in the running to collect a trophy, you can register free of charge here to view full details on all of this year’s categories.

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Martech

OCTOBER 22, 2021

Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Example of ad running on a Jagran website—image provided by Jagran New Media. “It

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Digiday

MARCH 12, 2024

Such parties highlight how Google’s proposals within Privacy Sandbox effectively equate to the Chrome browser fulfilling the role of ad server and supply-side platform. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Paleo AdTech

DECEMBER 10, 2023

Wise cycled through investor relations (during the 1998 IPO), operations and sales, ending up having his Harvard Business School application “ripped up in my face” by a bemused Kevin Ryan, who attached him to help launch a new performance media division of DoubleClick, called Sonar. It was hysterical.”

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Ad Monsters

FEBRUARY 23, 2023

Many of the processes in current and long-standing ad ops workflows are heavily manual, like audience targeting, campaign set-up, optimization, and data analysis, to name a few. This doesn’t feel like it’s setting ad ops teams up for success. The post How Can Ad Ops and New Media Players Eliminate Inefficiencies?

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Paleo AdTech

DECEMBER 10, 2023

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Since 2018, Matt has led a team at TransUnion , where he is currently EVP Media & Entertainment Vertical. .”

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Ad Monsters

FEBRUARY 13, 2023

While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech. The rewards are too great not to.

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Martech Series

DECEMBER 27, 2022

Outside of this triopoly, large media publishers have taken the lead in using their first party data by successfully establishing their own ad tech “Walled Gardens”. As Covid-19 kept all of us inside of our homes, there was a global shift in media habits and streaming services benefited fully from it. billion in 2022 to $16.34

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VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability.

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Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

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Media Ad Server Ad network CPA 40

Exchange Wire

DECEMBER 7, 2023

Nexta, a leading provider of Ad tech solutions to scale personalised advertising, today (December 7th, 2023) announced the launch of its new retail media solution. The post Nexta Announces its New Retail Media Solution & Partnership With Danish Retailer Dagrofa appeared first on ExchangeWire.com.

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Retail Media Ad Tech Advertising 75

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew was VP of Strategy at Casale Media from 2001-15. The official date of Casale Media’s founding was 2003.).

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Paleo AdTech

DECEMBER 10, 2023

It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks. In 2001, DoubleClick acquired the tech assets of L90, including its ad server. L90 changed its name to MaxWorldwide.

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Martech Series

JULY 7, 2022

Strategic addition will help to accelerate adoption of Beachfront’s sell-side ad serving and decisioning technology with media companies. This new addition is part of Beachfront’s larger expansion plans across several departments of the company. I’m thrilled to bring Marni on to the team at Beachfront.

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Ad Monsters

FEBRUARY 16, 2024

They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), ad servers, and attribution platforms. They can differentiate between data stored locally and data used for offline matching through techniques like data clean rooms and customer data platforms ( CDP s) to facilitate direct media buys.

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Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Digiday

NOVEMBER 17, 2022

The following article highlights an interview between Ben Antier, Publica’s Chief Executive Officer, and Mike Shields, co-founder of Marketecture Media. Register for free to watch more of the discussion and learn how publishers are maximizing ad revenue on CTV. How video ad servers were falling short for publishers and advertisers.

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Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. It’s a passion driven by a love of media and its role in our society. JM: Consumers don’t necessarily understand that media has always been ad supported.

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Media Ad Server Cookies ROI 62

Digiday

MARCH 19, 2023

Separately, some commented that the utility of the Xandr ad server (one of Microsoft’s ad tech assets ) did not live up to expectations — some of Netflix’s earliest in-housing conversations centered around a potential new ad server.

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Paleo AdTech

JULY 6, 2022

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Since 2018, Matt has led a team at TransUnion , where he is currently EVP Media & Entertainment Vertical. .”

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Media Ad network Ad Server Entertainment 45

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

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Ad Monsters

MAY 22, 2024

Melissa Bonnick, Executive Director, Head of Programmatic, Paid Media Tagging & Trafficking, JPMorgan Chase, leverages her extensive ad operations expertise at JP Morgan & Chase to drive brand safety and foster inclusivity in the media industry. Starting her journey in media with a Journalism degree from St.

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VideoWeek

APRIL 17, 2023

Magnite says ClearLine will “significantly” increase spend going towards working media, and will make it easier for sellers and agencies to share data in a privacy-safe manner. WPP’s media arm GroupM, programmatic specialist MiQ, and Camelot Strategic Marketing & Media are listed as launch partners.

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Ad Monsters

APRIL 30, 2024

ScamClub, a sophisticated cybercrime syndicate, exploits VAST tags with obfuscated malicious scripts to orchestrate large-scale fraudulent redirects through video ad units. Towards the end of last year, my company began to notice an uptick in malicious redirects stemming from video ad units—a first for the digital media ecosystem.

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Ad Server Video Ads Ad network Media 79

Paleo AdTech

DECEMBER 22, 2021

Wise cycled through investor relations (during the 1998 IPO), operations and sales, ending up having his Harvard Business School application “ripped up in my face” by a bemused Kevin Ryan, who attached him to help launch a new performance media division of DoubleClick, called Sonar. It was hysterical.”

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Paleo AdTech

AUGUST 10, 2021

In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. It merged with the legendary 24/7 agency in 2001 to form 24/7 Real Media (later acquired by WPP and morphed into Xaxis). That’s kind of what Simulmedia does for TV, now that we think about it.).

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