Ad Server, Data Management Platform and Media

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges.

Data Management Platform

Data Management Platform Advertising Ad Exchange Demand Side Platform

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange

Ad Exchange Ad Server Ad Space Ad network

Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. For Best Sales Automation Tools & Platform, Frequence claimed the award for its work helping media companies automate and grow their local advertising.

A/B Testing

A/B Testing Ad Server Native Advertising Data Management Platform

Tremor International Enhances Partnership with VIDAA through Strategic Investment

Martech Series

JUNE 21, 2022

Investment expands global data and media agreements for multiple years, and provides advertisers leveraging the Tremor International platform with access to exclusive, premium content. Partnership between a leading tech platform, OEM and OS is rare in the CTV landscape. Tremor International Ltd.,

Ad Server

Ad Server Manufacturing Ad Tech MarTech

6 Privacy-Enhancing Technologies for AdTech Companies

Clearcode

AUGUST 8, 2023

The first type is represented by AdTech walled gardens — i.e., Google, Amazon, and Facebook — each of which runs media clean rooms from which they deliver hashed and aggregated data to companies that use their advertising platforms. Source: Clearcode.cc Currently, the AdTech industry has two main types of DCRs.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad network

The Crazy Advertising Technology Landscape

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising

Advertising Ad Server Ad Exchange Retargeting

Marketers seek adaptability amid a fragmented post-cookie landscape

Digiday

FEBRUARY 28, 2023

In the wake of such signal loss , an abundance of replacements have flooded the market with certain technology labels, such as “ data management platforms ,” losing favor among some, given the perception that they are associated with third-party data.

Cookies

Cookies Marketing Demand Side Platform Ad Server

How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work?

Retargeting

Retargeting Data Management Platform Demand Side Platform A/B Testing

Programmatic In-App Advertising: What You Need to Know

InMobi

FEBRUARY 23, 2021

Defining Programmatic Advertising Before we cover the specifics of the mobile in-app environment, let’s first take a step back and define programmatic media buying more broadly. Programmatic advertising uses algorithmic software to handle the placement, auction and sale of digital ad impressions – all in a fraction of a second.

Advertising

Advertising Demand Side Platform Impressions Pop-Up

Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

OCTOBER 4, 2022

Her large social following benefited from never having to leave their chosen social media app to make a purchase. Frequence got a nominating nod in the category of Best Monetization Platform for Publishers. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability

Viewability Healthcare A/B Testing Food

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

JANUARY 20, 2023

Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. In the 2022 edition, 65 percent of spend ended up with media owners, up from 51 percent in the previous version. Read more on VideoWeek.

Ad Tech

Ad Tech Media Cookies Audience

Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Demand Side Platform

Demand Side Platform Impressions Education Ad Server

White-Label: Meaning, Real World Examples & Business Opportunities

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). What is white label service?

Ad Exchange

Ad Exchange Ad Tech Non-Profit ROI

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising

Advertising Demand Side Platform Impressions Education

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising

Advertising Demand Side Platform Impressions Education

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management. Data Management Platforms (DMP). Data Aggregators. Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. Creative Optimization.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

10 Best CTV Advertising Platforms for Publishers in 2022

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. Chocolate Platform 8. What Is a CTV Advertising Platform? Google ADX 2. Marketplace 3.

Advertising

Advertising Header Bidding Ad network Video Ads

Tremor International Group Rebrands as Nexxen

Unruly

JUNE 12, 2023

The new unified brand name and identity encompass all of the Company’s key strategic growth pillars, including the combined demand-side platforms (“DSP”) Amobee and Tremor Video, the supply-side platform (“SSP”) Unruly and the CTV ad server, Spearad.

Ad Server

Ad Server Demand Side Platform Data Management Platform Affiliates

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding

Header Bidding Fill rate Ad Server Audience

ADvendio’s Connections for Comprehensive Reporting

Advendio

DECEMBER 7, 2022

The media industry is always in a state of flux, and this is especially true when it comes to technology and third-party connections. As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions.

Ad Inventory

Ad Inventory Demand Side Platform Ad Server Impressions

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information.

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The key platforms (i.e. The main media-buying processes. Next we’ll look at the key platforms, processes and players in the AdTech and programmatic advertising industry. Next up we’ll take a look at the media-buying process.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

What Is a Demand Side Platform (DSP)?

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. What Is a Demand-Side Platform (DSP)? A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform

Demand Side Platform Ad Inventory Ad network Ad Exchange

How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

Provide companies with more control over their data and the media-buying process. By offering a DSP, they can provide advertisers with a comprehensive platform to manage their ad campaigns, opening up new revenue streams through fees, commissions, and licensing models.

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Ad Targeting

Who Are The Key Players in Programmatic Buying?

InMobi

FEBRUARY 2, 2021

The choice of DSP is the single biggest factor in deciding what controls the media buyers have for running their campaigns. ” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences.

Ad Exchange

Ad Exchange Demand Side Platform Ad network Ad Inventory

Google Open Bidding: Is it better than Header Bidding?

Monetize More

JULY 28, 2022

Publishers can choose to allow their ads to be displayed on Open Bids, allowing them to receive revenue from all of the ads shown on the platform. Header bidding runs on a user’s browser while Open Bidding runs on an ad server, making it easier for the user’s device to load the overall ad setup.

Header Bidding

Header Bidding Ad Exchange Cookies Ad network

AdTech Trends

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

AdTech Ecosystem: Everything You Need to Know

Trending Sources

Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

Tremor International Enhances Partnership with VIDAA through Strategic Investment

6 Privacy-Enhancing Technologies for AdTech Companies

The Crazy Advertising Technology Landscape

Marketers seek adaptability amid a fragmented post-cookie landscape

How to Build a Dynamic Creative Optimization (DCO) Tool

Programmatic In-App Advertising: What You Need to Know

Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

Digital Advertising’s Carbon Footprint: Where Do We Stand in 2023?

White-Label: Meaning, Real World Examples & Business Opportunities

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Digital Advertising's Carbon Footprint: Where Do We Stand in 2023?

Best Guide to Display Lumascape [2023]

10 Best CTV Advertising Platforms for Publishers in 2022

Tremor International Group Rebrands as Nexxen

How Publishers Can Make More Money With AdTech

ADvendio’s Connections for Comprehensive Reporting

Modern Programmatic Monetization Strategies

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

What Is a Demand Side Platform (DSP)?

How To Build a Demand-Side Platform (DSP)

Who Are The Key Players in Programmatic Buying?

Google Open Bidding: Is it better than Header Bidding?

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