Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. The Digiday Media Team. There’s this conflation between the affiliate business and direct business for media.”. “A This quarter sucks’.

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Media Cookies Conversion Rate Affiliates 57

Digiday

JULY 24, 2022

And business is booming — at least it is if that study from media management firm Ebiquity, programmatic consultancy Jounce Media and brand suitability business DeepSee is to be believed. Now it’s 20%, per Jounce Media, which has been following the flow of media dollars to these sites since 2020.

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Clickbait Advertising Ad Tech Demand Side Platform 57

InMobi

OCTOBER 27, 2020

Conversely, publishers should also review the depth of demand side coverage, for example, the global and local coverage of advertisers, the direct demand-side platform (“DSP”) relationships, preferred partnership status with leading agencies, etc.

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InMobi

SEPTEMBER 19, 2019

Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q2 2019, we saw, on average, video completion rates of around 80% and viewability of 91% via private marketplace deals. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.

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Advertising Viewability Video Ads Demand Side Platform 52

Basis

MARCH 7, 2023

DOOH advertising is defined as any digital advertising media that people encounter outside of their homes. Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Let’s dive in.

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Advertising Pop-Up Impressions Demand Side Platform 78

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). One study found that by removing impressions that receive less than 0.5 That was seven years ago! tons of carbon. Two birds, one stone?

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Demand Side Platform Impressions Education Ad Server 62

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

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Advertising Banner Ad Exchange Mobile Ads 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). One study found that by removing impressions that receive less than 0.5 That was seven years ago! tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). One study found that by removing impressions that receive less than 0.5 That was seven years ago! tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). One study found that by removing impressions that receive less than 0.5 That was seven years ago! tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

In the time since then, digital advertising has exploded and evolved, then exploded and evolved some more—and all the while siphoning dollars away from traditional offline media (radio, print, and TV). One study found that by removing impressions that receive less than 0.5 That was seven years ago! tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Today, only 33 percent of advertisers say they can accurately demonstrate and report the financial return on their programmatic media spend (Media Math). But what is holding them back from demanding transparency?

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ROI Demand Side Platform A/B Testing CPM 52

InMobi

APRIL 4, 2019

Different Types of Programmatic Media Buying When it comes to buying and selling programmatically, there are a few ways deals can be structured and managed. First, a brand or their agency decides to spend some amount of money on programmatic media buying. With open exchanges or open marketplaces, available ad inventory (i.e.

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Advertising Ad Exchange Fill rate Ad Inventory 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. The media agency can choose to implement additional layers of reporting and verification tech to their campaigns.

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Advertising Ad Server Ad Exchange Retargeting 52

InMobi

DECEMBER 13, 2019

Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. For mobile media and gaming companies, you’ll continue to see more sophisticated app install campaigns based on interactive/playable ads and rewarded video,” Yory said. In the U.S.,

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Advertising Banner Marketing Rich Media 52

Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions.

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Advertising Impressions Demand Side Platform Conversion 111

Smart-Hub

APRIL 12, 2024

Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website. By tracking them, advertisers can measure their reach, although even a high number of impressions on its own is not enough to declare a campaign effective.

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Advertising Conversion Rate Ad Exchange Click Through Rate 52

MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

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Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. They act as global agencies by handling everything from branding through media buying to creative development.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Supports various ad formats and customization options.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

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Single Grain

JULY 18, 2023

But programmatic advertising streamlines the process of media buying, making it more efficient. In this case, the terms and prices are negotiated beforehand, and the ad impressions are guaranteed (unlike RTB). Through demand-side platforms (DSPs), advertisers participate in real-time auctions for ad spaces.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

JANUARY 18, 2023

It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences. It resulted in online media evolving into premium and remnant ad inventories. Which created the term programmatic to categorize the industry.

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Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

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Video Ads Impressions Viewability Media 52

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. Based on the data from the DMP, the DSP understands which impressions are worth buying for which users. Advertisers register on the demand side DSP or ad exchange; after that, they can participate in automated media trading.

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Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. These networks do the work for you.

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Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. The DSP allows for activation and measurement across multiple media channels. It later changed the name to Verizon Media Group.

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VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. MRC accreditation represents the pinnacle of quality and transparency in digital media measurement,” said Kevin Alvero, Chief Compliance Officer at IAS. “MRC

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