Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. Adtech comprises two primary platforms: demand and supply-side. Demand-side platforms. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time.

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First-Party Cookies Cookies Impressions Ad Exchange 112

AdvertiseMint

OCTOBER 24, 2023

Advertisers can place their mobile app ads within these applications through platforms such as Google Ads or other demand-side platforms. It all begins when an app owner or app publisher opts to monetize their app. This may include targeting specific mobile devices, app categories, or user behaviors.

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Advertising Conversion Rate Video Ads Demand Side Platform 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Bonus point: Programmatic Guaranteed: The main difference between Guaranteed and preferred deals is the guarantee of impressions. How Does Preferred Deal Work?

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InMobi

OCTOBER 27, 2020

Conversely, publishers should also review the depth of demand side coverage, for example, the global and local coverage of advertisers, the direct demand-side platform (“DSP”) relationships, preferred partnership status with leading agencies, etc.

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

InMobi

SEPTEMBER 19, 2019

Video ads are also highly viewable as well, making them great for top-funnel and mid-funnel campaigns. In Q2 2019, we saw, on average, video completion rates of around 80% and viewability of 91% via private marketplace deals. For a good example of just how viewable in-app video ads can be, consider fast food chain Wendy’s.

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Advertising Viewability Video Ads Demand Side Platform 52

Digiday

JULY 24, 2022

There’s enough demand for cheap, high viewable traffic that MFA publishers can scale these businesses profitably.”. They’re not going to fire any ad tech vendors for selling these impressions. No vendor wants to be just another commodity open auction demand partner. It doesn’t have to be this way.

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Clickbait Advertising Ad Tech Demand Side Platform 60

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?

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Demand Side Platform Impressions Education Ad Server 62

Clearcode

AUGUST 13, 2023

An ad exchange resembles a stock exchange, so instead of simply selling impressions by the thousand, the ad exchange lets advertisers select their desired audience and bid on individual impressions. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).

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Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

According to Good-Loop’s online carbon calculator , a sample ad campaign comprised of a 100-megabyte video file that delivers 100,000 impressions in the UK equates to around 5.4 One study found that by removing impressions that receive less than 0.5 tons of carbon. Two birds, one stone?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

MARCH 7, 2023

Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Marketers can track the impact of DOOH ads based on metrics like impressions, bids won, impressions per bid, and win rate.

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Advertising Pop-Up Impressions Demand Side Platform 78

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? How the DSP will assure brand safety?

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ROI Demand Side Platform A/B Testing CPM 52

InMobi

APRIL 4, 2019

While it’s relatively easy for advertisers to set up and optimize campaigns at scale with open exchanges, they historically have had issues with low impression costs, fraud and less-than-stellar ad quality. A demand-side platform (DSP) then aggregates programmatic advertiser interest from a wide variety of advertisers, agencies and ATDs.

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Advertising Ad Exchange Fill rate Ad Inventory 52

InMobi

JUNE 5, 2018

Running campaigns this way allows the media agency to have two sets of servers tracking impressions (the first being the publishers metrics) and clicks, which is an additional layer of verification and is safer than simply relying on the publisher’s numbers alone. What specific websites/apps the ad ran on.

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Advertising Ad Server Ad Exchange Retargeting 52

InMobi

DECEMBER 13, 2019

In Q2 2019, InMobi saw, on average, video completion rate of ~80% and viewability of 91% (IAS, Moat, DoubleVerify) via private marketplace deals. This is impressive, but it’s not unfathomable to expect 2020 results to be even greater. The death of the 30-second digital ad: 70% of served video ad impressions in the U.S.

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Digiday

SEPTEMBER 22, 2022

Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do. You’re going to see a 50% delta in CPMs between [cookie-enabled and cookieless impressions] for the same ad unit.”. “It

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Media Cookies Conversion Rate Affiliates 59

Martech

JANUARY 3, 2024

Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions.

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Advertising Impressions Demand Side Platform Conversion 107

Smart-Hub

APRIL 12, 2024

Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website. By tracking them, advertisers can measure their reach, although even a high number of impressions on its own is not enough to declare a campaign effective.

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Advertising Conversion Rate Ad Exchange Click Through Rate 52

Monetize More

MAY 30, 2023

Requires a large amount of monthly impressions for access. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Supports various ad formats and customization options.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

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Header Bidding Ad Server Impressions Ad Inventory 52

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). They have their own proprietary technology and they sell it as an add-on to your existing advertising platform or in some cases, they build their own platforms. Related Read : [link]. Display Lumascape’s Branches. Agency Trading Desks (ATD).

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The primary advantage of programmatic advertising is efficiency. Lack of Transparency.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

JANUARY 23, 2023

DSP (demand-side platform) is the platform for advertisers that purchases traffic. Based on the data from the DMP, the DSP understands which impressions are worth buying for which users. Cost per mile means that an advertiser pays for 1,000 ad impressions on different sites (depending on audience settings).

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Advertising Ad Exchange Banner Header Bidding 40

Monetize More

JANUARY 18, 2023

At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side. A DSP is defined as an infrastructure that enables advertisers and agencies (buyers) to manage their media buying via a single platform.

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Advertising Ad Inventory Machine Learning Ad network 98

Adtelligent

OCTOBER 6, 2021

With its optimization algorithms and consistent delivery of the highest CPMs (cost per 1000 impressions), programmatic attracts many websites to automate ad sales and maximize ad revenue. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

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Video Ads Impressions Viewability Media 52

InMobi

JULY 26, 2021

It’s time to partner with the right bidding platform. Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. providing publishers the ability to return multiple ads from a single ad request).

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Header Bidding Demand Side Platform Click Through Rate Fill rate 52

MobileAds

JANUARY 25, 2021

Some of which are: Part of an ad network, exchange or demand-side platform (DSP) solution. Tracking ads on a desktop: The redirecting the client gives each platform the ability to drop or read a cookie. Client-side monitoring of key metrics i.e. clicks and impression for billing purpose. Video ad serving.

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Rich Media Mobile Ads Ad Server Media 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. These networks do the work for you.

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Ad network Video Ads Header Bidding CPM 40

Digiday

JUNE 8, 2022

Adoption : According to Epsilon, on average amongst those who implement PubCommon ID (which reads to CORE ID) with Publisher Link see 50% increase in publisher revenue and 60% increase in filled impressions. In the LiveIntent Exchange, 100% of impressions have nonID associated with them. What kind of data does it use to identify users?

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First-Party Cookies Cookies Header Bidding Ad Tech 68

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.

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Viewability Non-Profit Agency Ad Tech 52

MobileAds

JANUARY 24, 2021

Demand-side platforms (DSP) and ad networks can also make use of ad tags in a programmatic environment for ad serving. Track ad viewability – as trackers are placed within the ad tag. Measure ad impressions. Marketers can measure the performance of an ad impression based on clicks and impressions.

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Ad Server Impressions Demand Side Platform Ad network 52