Ad Space Demand Side Platform Impressions Viewability 
Automatad Inc.
NOVEMBER 23, 2023
Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites.
SODP
JUNE 27, 2023
While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? Let’s look at some of the drawbacks of these platforms.
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Automatad Inc.
NOVEMBER 20, 2023
Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Then, the Ad Manager renders the ad on your website. So, as a publisher, here you can sell off fixed/guaranteed ad impressions to your preferred advertisers.
Martech
MARCH 15, 2022
Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Intentionally misrepresented ads.
Clearcode
AUGUST 13, 2023
These are app developers and agencies who are responsible for designing mobile ads, coming up with a campaign strategy, and then launching the ad campaign. Apart from the ad network, we’ve also got the ad exchange. Two other key AdTech platforms are the demand-side platform (DSP) and the supply-side platform (SSP).
Martech
JANUARY 3, 2024
I recently spoke with a professional colleague who worked in the ad space for years. Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). Non-viewable impressions.
Monetize More
MAY 30, 2023
Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Supports various ad formats and customization options.
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