Digital Remedy

FEBRUARY 16, 2022

To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat. Kevin Jones, VP of Media Buying. Partnership Expansion.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. Attention metrics are more efficient than traditional metrics like impressions and clicks.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Monetize More

DECEMBER 21, 2022

It’s important to join in the merry season by promoting your business online through social media channels and other places where your target audience frequent. Consider doing paid search and promote your ads if it’s not part of your regular campaign. 7 – Create context for your ads. 10 – Create backup ads.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Publishers are thus able to make passive income through app ads.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Automatad Inc.

DECEMBER 1, 2023

Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.)

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Video Ads Non-Profit CPM Viewability 40

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

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Advertising Ad Inventory Machine Learning Ad network 98

Brid.tv

MARCH 21, 2023

Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways. For instance, rich media ads can be interactive videos, polls, a button, or similar. Monetize with outstream ad units for maximum ad viewability. and up per 1000 impressions.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Smart-Hub

OCTOBER 24, 2023

Programmatic traffic monetization also enables websites to offer core services for free, such as search engines and social media, while covering operational costs through advertising revenue. Programmatic advertising allows real-time optimization of ad campaigns, precise targeting, and transparency of bidding processes.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

OCTOBER 26, 2023

Focus on quality content Website owners often associate video ad monetization with video content, but even those primarily publishing non-video content can leverage this strategy to boost revenue. You can still add video ads to engage visitors with different types of media.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. Intentionally misrepresented ads.

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First-Party Cookies Cookies Impressions Ad Exchange 111

VideoWeek

NOVEMBER 10, 2023

Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. Specifically, he said the company wants to build a “futures market” for CTV inventory.

Video Ads 52

Video Ads Impressions Viewability Media 52

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. Apart from the ad network, we’ve also got the ad exchange. The highest bid will win the impression, and the ad will be shown to the user.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Smart-Hub

JANUARY 23, 2023

Based on the data from the DMP, the DSP understands which impressions are worth buying for which users. Advertisers register on the demand side DSP or ad exchange; after that, they can participate in automated media trading. The auction will be won by the brand that is most interested in showing ads to that user.

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Advertising Ad Exchange Banner Header Bidding 40

Digital Remedy

JANUARY 31, 2022

Digital audio ads offer the access, agility, flexibility, and precision that advertisers are increasingly seeking in today’s competitive and complex ad space. Basic digital audio ad metrics include: • Impressions – Total number of ads served. Reach – Number of unique people who heard your ads.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Monetize More

DECEMBER 28, 2022

Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. With the increasing demand for branded content that has the potential to go viral any day, publishers are able to tweak their offerings & triple their ad revenue. Data Management Platforms (DMP).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Adtelligent

OCTOBER 6, 2021

Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home. You can make sure that your ad space is sold at the maximum possible price. How programmatic advertising works. Great reporting.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

OCTOBER 4, 2022

With more and more advertisers fighting for users’ attention, there’s never been a better time to sell ad space and make a buck. Publishers who bid on PMPs should have a strong understanding of what buyers are looking for (such as viewability or specific targeting) so they can effectively communicate their value.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

Martech

JANUARY 3, 2024

I recently spoke with a professional colleague who worked in the ad space for years. Views and impressions Advertisers want their ads to be seen by the correct audience in the correct context. Non-viewable impressions. The ad is on the wrong site. which seems increasingly likely. In your inbox.

Advertising 106

Advertising Impressions Demand Side Platform Conversion 106

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! But programmatic advertising streamlines the process of media buying, making it more efficient. Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52