The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024
AdExchanger
JANUARY 10, 2024
Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.
How to Optimise Digital Advertising for Maximum Attention and Sustainability
VideoWeek
OCTOBER 18, 2023
Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions.
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ICYMI: 10 Advertising & Ad Tech Highlights From Cannes
Ad Monsters
JUNE 23, 2022
There were many exciting and impactful discoveries if you’re in ad tech land like us. Gary Vee Says Reach and Impressions Are a Lie. Google makes most of its money from ads, and we all know they have the pipes so, of course, they have what it takes to steer Netflix in the right direction.
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Viewability and In-Game Advertising: Q&A With Oracle Moat’s Janelle De Rivera
InMobi
MAY 2, 2022
For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.
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Explain This to Me…Best of AdMonsters Decoder 2023
Ad Monsters
DECEMBER 21, 2023
Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.
ANA study finds 25% of programmatic ad dollars are wasted
Martech
DECEMBER 5, 2023
It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023. goes toward fees to ad-tech intermediaries. of every dollar that enters a demand-side platform (DSP) reaches a consumer. Where does it go? Another $0.35
The Negative Effects of ID Loss on Advertiser KPIs
Ad Monsters
DECEMBER 13, 2022
By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. According to the study, “consumers have to be ID’d on the ad impression, and then subsequently on the transaction, store visit, or another measured event. ” . ” .
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Accurate keywords are essential in contextual targeting
illumin
MARCH 21, 2024
A recent GumGum study found contextual targeting was more efficient than behavioral targeting when measuring cost-per-click (CPC) and cost-per-viewable impression (vCPM) metrics. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.
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In-Play Advertising is Starting to Make Solid Progress on Measurement
VideoWeek
JUNE 30, 2022
In-play advertising (ads which appear within virtual worlds, as opposed to ads which appear in games’ menus or as interstitial ads during breaks in play) has faced this issue to an extent. New standards have been added for non-2D or video formats.
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The No-BS guide to getting the RPM results you want
Monetize More
FEBRUARY 8, 2023
With Pubguru header bidding enabled, multiple demand sources, including premium ad networks, compete to serve ads on the website. This maximizes the value of your ad inventory, making every impression count. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.
What makes this ad great: Skittles – Beauty the Rainbow! Taste the Rainbow!
illumin
NOVEMBER 29, 2023
This makes this ad a great example of attention advertising. Attention advertising refers to a shift away from traditional performance markers like reach and impressions, and towards markers like viewability. Follow @illuminHQ
Cutting Out High-Carbon Publishers Can Eliminate 16 Percent of Emissions, Finds Scope3 Report
VideoWeek
APRIL 20, 2023
.” Omitting emissions The study shows a vast range of emissions at the publisher level, anywhere between 187 and 1772 gCO₂PM (grams of carbon dioxide and equivalent greenhouse gasses per 1000 impressions). “Decisions need to be made with emissions in mind to achieve the goal of decarbonisation,” says the study.
Lumen Research and Avocet Combine Forces To Drive A New Category In Attention
Martech Series
NOVEMBER 16, 2022
Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Rich Ashton, managing partner at FirstPartyCapital, adds: “This is one of the most exciting categories within ad tech right now, and Lumen is at the very forefront of the innovation curve.
Why Sell-Side Targeting Matters Now More Than Ever
PubMatic
FEBRUARY 1, 2023
Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads. Advertisers buy impressions across multiple publishers at the same time, targeting users with data like geo/location and browsing history.
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57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo
Paleo AdTech
DECEMBER 10, 2023
He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.
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Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability
Digiday
JUNE 2, 2022
Meanwhile, Adelaide, in working with new sustainability ad-tech firm Scope3 , is promoting the value of attention metrics as a means of being more efficient on emissions — at a time when the industry seems to be focusing much more intensely on environmental impact. Those metrics make you buy lots of little tiny little crappy ads.
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DoubleVerify to Acquire AI Campaign Optimisation Company Scibids for $125 Million
VideoWeek
AUGUST 1, 2023
The acquisition, expected to close in Q3 2023, will bring Scibids’ real-time optimisation capabilities into DV’s tools for measuring ad viewability and invalid traffic. DV said the joint offering enables it to monitor the end-to-end media transaction, from activation to measurement.
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Inside the tensions countering advertisers’ latest quest for programmatic transparency
Digiday
DECEMBER 7, 2022
Ad tech insiders hoped an industry audit would finally help deliver the promised efficiencies of programmatic advertising, not just deliver liquidity for financiers, and make advertising more valuable for consumers. whether it’s a fraud-free, brand-safe, viewable impression. counterpart. study possible.
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Why Is Ad Refreshing Vital for Digital Publishers?
YieldBird
JUNE 14, 2023
This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.
Why Is Ad Refreshing Vital for Digital Publishers?
YieldBird
JUNE 14, 2023
This ensures that the refreshed ads align with the user’s interests, increasing the chances of engagement and conversions. Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions.
Say Hello to the Latest Brand Building Blocks; ELEVATE and the Accountability Score
Ad Monsters
MARCH 3, 2023
But given the complexities of the ad tech ecosystem, and the many challenges that present themselves — IVT, ad fraud, viewability, supply chain transparency, brand safety, to name a few — marketers are often unsure if they’re obtaining fair value for their ad spend. And for the most part, it has proven true.
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Leveraging Oracle Moat’s Verification Technology To Combat Invalid Traffic and Ensure Campaign Success
Digital Remedy
FEBRUARY 16, 2022
To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat. Kevin Jones, VP of Media Buying. Partnership Expansion.
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Leveraging Oracle Moat’s Verification Technology To Combat Invalid Traffic and Ensure Campaign Success
Digital Remedy
FEBRUARY 16, 2022
To provide the highest possible level of campaign security across media channels for our clients and help ensure every ad impression we serve is validated and delivered on high-quality, fraud-free inventory sources, Digital Remedy collaborates with Oracle Moat. Kevin Jones, VP of Media Buying. Partnership Expansion.
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Caught between resignation and resistance, ad industry grapples with the prevalence of ‘made-for-advertising’ sites
Digiday
JULY 24, 2022
Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces. They seem to be doing fine on their own, especially as they get better at running ad arbitrage businesses at scale.
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The Prevention of Ad Fraud
YieldBird
MAY 31, 2023
Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. What is ad fraud? Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. And while 100% viewability isn’t feasible, yours should be around 40-60%.
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57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo
Paleo AdTech
APRIL 18, 2023
He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.
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Types of Video Ads – Advantages and Best Practices for Publishers
Automatad Inc.
DECEMBER 1, 2023
They are often skippable, allowing viewers to skip the ad after a few seconds. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. The linear video ads have further formats like in-stream and bumper ads.
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Seen and Heard: Top 6 Tweets From AdMonsters #OpsNY
Ad Monsters
JUNE 16, 2022
While I won’t outright call you a loser, I will say you missed some of the most intriguing discussions about where the future of ad tech and revenue operations is headed. Overheard @AdMonsters #Opsny “attention as a metric is an example of viewability on steroids” @peterbcunha.
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The Advertising Research Foundation is Putting Attention Metrics to the Test
VideoWeek
SEPTEMBER 16, 2022
It’s no secret that whenever an advertiser buys an impression, there’s every chance it might end up completely ignored. Digital display ads may sit completely unnoticed at the side of the screen, a radio ad might play while the listener is out of the room, and a TV ad might roll while the viewer is busy on their phone.
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The WIR: Google and NBCU Compete to Build Netflix Ads, Magnite Partners with LG for ACR Data, and Paramount+ Launches in the UK
VideoWeek
JUNE 24, 2022
Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment.
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OpenWrap for Mobile App Interoperability
PubMatic
SEPTEMBER 8, 2022
The IAB’s OM (open measurement) SDK is pre-integrated, so advertisers can measure viewability of the impressions served via OpenWrap for Mobile App. OpenWrap for Mobile App is an SDK built from the ground-up for mobile app developers by mobile app developers. This produces higher demand and yield from some of the biggest buyers.
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It’s Time for Publishers and Advertisers to Get to Grips with Tech Lab’s New Video Ad Definitions
VideoWeek
APRIL 8, 2024
It allows for accompany content video players to convert to ‘sticky’ players which stay within the user’s view when they scroll down the page, boosting viewability and availability of ad impressions. “So there are some interesting KPIs you could reach with accompanying content. .
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The Prevention of Ad Fraud
YieldBird
MAY 31, 2023
Moreover, the World Federation of Advertisers predicts ad fraud worldwide will cause up to $50 billion in damage by 2027. What is ad fraud? Ad fraud is the practice of deliberately delivering ad impressions that the real person cannot see. And while 100% viewability isn’t feasible, yours should be around 40-60%.
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Human Ventures Invests in Attention Measurement Business Adelaide
VideoWeek
JUNE 7, 2022
Adelaide is one of a number of businesses aiming to steer the industry away from counting raw numbers of impressions, towards metrics which indicate whether individuals actually paid attention to an or not. The value of the funding was undisclosed, though reported by AdExchanger to be $7 million.
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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
Digiday
OCTOBER 4, 2022
For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs. Best CRM Platform Act!
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Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two
InMobi
SEPTEMBER 11, 2019
Here’s how Digiday explains it : “DSPs allow advertisers to buy impressions across a range of publisher sites, but targeted to specific users based on information such as their location and their previous browsing behavior. Do they let you pay for your campaigns based on business-first metrics , or just on clicks, impressions or installs?
A simple guide to prebid timeouts
YieldBird
MARCH 6, 2024
Visitors are likely to abandon a site that takes too long to load, leading to fewer ad impressions and, consequently, lower ad revenue. Making the wait time a bit longer can make a slight difference in making ad impressions more visible by about 1 to 2 percent.
7 Tips on Improving Video Ad Viewability on Your Website
Brid.tv
FEBRUARY 19, 2023
While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.
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The Benefits of Mobile in a Post-IDFA Landscape
InMobi
JANUARY 23, 2022
By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. Brands can see huge value in banner ads on mobile too, especially when it incorporates rich media functionality.
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How to Choose the Right Supply Side Platform (SSP) for Your Stack?
YieldBird
JUNE 27, 2023
Header Bidding has emerged as the latest trend in the ever-evolving Ad Tech industry, offering significant potential for publishers to maximize their revenues on a per-impression basis. One critical consideration is the impact on page load speed, as a sluggish website can lead to poor user experience and lower ad viewability.
How to Choose the Right Supply Side Platform (SSP) for Your Stack?
YieldBird
JUNE 27, 2023
Header Bidding has emerged as the latest trend in the ever-evolving Ad Tech industry, offering significant potential for publishers to maximize their revenues on a per-impression basis. One critical consideration is the impact on page load speed, as a sluggish website can lead to poor user experience and lower ad viewability.
Six Months Of ATT: The Story Behind The Numbers
InMobi
NOVEMBER 23, 2021
Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. Also, advertisers running top-of-the-funnel campaigns leveraged private marketplace deals (PMPs) to optimize towards upper funnel KPIs like reach, views, video completion rates (VCR) and viewability.
Greener Companies, Greener Campaigns: A Dirty Industry’s Quest to Change
Ad Monsters
APRIL 25, 2024
Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. But if you look at ad tech, it’s a much different story.
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The Future of Programmatic Advertising: Key Trends Shaping the Industry
Smart-Hub
APRIL 29, 2024
62% of developers said their user retention rates increased after the introduction of video ads with rewards. CTV advertising, a part of programmatic video trends and not only, is much more efficient than traditional TV ads, allowing for precise analytics, cost-effectiveness, and high viewability rates.
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