AdPushup

NOVEMBER 15, 2022

Today, publishers can leverage solutions such as header bidding, ad refresh, ad recover to earn higher revenue. But, they have also led to increased complexity, both technical and otherwise, in the ad tech industry. More and more metrics are being introduced to accurately [.].

Header Bidding 98

Header Bidding Impressions Ad Tech Advertising 98

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. We also asked them what advice they would give themselves in retrospect on their impressive careers.

Ad Tech 96

Ad Tech Media Agency Audience 96

Martech Series

JULY 19, 2022

AdPlayer.Pro , a global provider of outstream video advertising solutions has released its Q2 2022 business results, reporting the further increase in daily video ad serving volumes, new partnerships on the Supply side, as well as the release of important functional updates in the company’s video ad player tech.

Video Ads 93

Video Ads Ad Tech Impressions MarTech 93

Playwire

MAY 15, 2022

The ad tech supply chain is incredibly complex, and growing more complex by the day. There are an almost endless number of paths an ad can take from advertiser to publisher. The RAMP Platform identifies, on a per-impression basis, the ideal path to maximize publisher revenue. Key Points.

Ad Tech 52

Ad Tech Impressions Advertising 52

AdPushup

MAY 28, 2023

All you need to know about ad impression is gathered here: definition, monetization metrics, and causes. Let’s also look at how to manage unfilled ad impressions. In today’s digital landscape, where information overload reigns supreme, capturing the attention of potential customers has become an art form.

Impressions 52

Impressions Advertising Marketing Ad Ops 52

Ad Monsters

JUNE 17, 2022

It was a highly inspiring evening at this year’s Top Women In Media & Ad Tech awards, where we honored 127 amazing women along with our sister brand AdExchanger. While every honoree was top-notch, there were a few that we encourage you to keep an eye out for as they are doing incredible things within media and ad tech.

Ad Tech 103

Ad Tech Media Real Estate Communications 103

Ad Monsters

JULY 22, 2022

Now that third-party cookies are slowly fading away, it will be a challenge for the ad tech industry to analyze the actions of consumers after they interact with an ad. . The advantage of retail media advertising is that the medium provides marketing that links ad spending directly to digital sales. Retail Media Networks.

Ad Tech 96

Ad Tech Retail Media Advertising 96

Ad Monsters

JUNE 23, 2022

There were many exciting and impactful discoveries if you’re in ad tech land like us. Gary Vee Says Reach and Impressions Are a Lie. Google makes most of its money from ads, and we all know they have the pipes so, of course, they have what it takes to steer Netflix in the right direction.

Ad Tech 92

Ad Tech Advertising Cookies Viewability 92

Martech Series

FEBRUARY 7, 2023

AdPlayer.Pro, an international provider of outstream video advertising tech solutions, has announced the Q4 2022 business results. Marketing Technology News: Who’s Driving the Creator Economy… Hint, It’s Not the Creators… The post AdPlayer.Pro Video Ad Tech Provider Reports Q4 2022 Results appeared first on MarTech Series.

Video Ads 52

Video Ads Ad Tech Impressions MarTech 52

PubMatic

NOVEMBER 1, 2023

In this regard, there are a number of places where advertisers, publishers and ad tech providers can do better—the power consumption of our offices, the food we stock in our break rooms, the airlines we fly to business events. Quite the contrary—their importance to delivering relevant, impactful digital ad experiences grows daily.

Ad Tech 52

Ad Tech Ad Server Food Impressions 52

Digiday

DECEMBER 20, 2022

Large swaths of the ad tech space are fast descending into what looks like will be a long and significant economic contraction. Earlier this month, for example, Business Insider reported that ad tech vendor Viant plans to lay off 13% of its staff. The ad slowdown has shown how wide off the mark those hiring sprees were.

Ad Tech 53

Ad Tech Finance Cookies Impressions 53

Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

Ad Exchange 98

Ad Exchange Machine Learning Ad Tech Impressions 98

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” MediaMath Bankruptcy MediaMath’s bankruptcy reverberated across the ad tech industry. I mean, they did leave behind a $100 million debt.

Cookies 105

Cookies Media Ad Tech Impressions 105

Digiday

JANUARY 3, 2023

But any company that is solving for that i.e. making it very easy for advertisers to buy a lot of impressions across multiple platforms stands to be in with at least a shout of coming through this downturn relatively unscathed. Even so, few would have pegged ad tech. But none of this is guaranteed. Staffing for change.

Ad Tech 57

Ad Tech Marketing Ad Server Media 57

Digiday

SEPTEMBER 20, 2022

Two acquisitions announced last week are indicative of the M&A activity for ad tech still on the horizon, sources told Digiday. Hence many founders and investors in the sector took the opportunity to capitalize with some buoyed by the popularity of special purpose acquisition company mergers.

Ad Tech 56

Ad Tech Marketing Demand Side Platform Impressions 56

Adweek

OCTOBER 12, 2023

Ad buyers are finding that large chunks of impressions spent on Google's artificial intelligence-fueled product, Performance Max (Pmax), are ending up in less desirable places, like on open web inventory and branded search terms.

Impressions 263

Impressions Ad Tech Retail Media 263

Digiday

MAY 1, 2023

Last month Amazon Publisher Services contacted ad tech companies that help publishers connect to its advertiser-demand tool informing them of a notable price change starting today, May 1. ” Separate sources told Digiday that SSPs are now entering into talks with Amazon to develop solutions that can deduct the 2.5%

Ad Tech 57

Ad Tech CPM Communications Impressions 57

Ad Monsters

MARCH 27, 2024

A spokesperson for the SSP said that the anomaly occurred at one of its US data centers, causing publisher ad servers to receive abnormally high CPMs on a limited number of impressions. Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant.

Ad Server 116

Ad Server Demand Side Platform Verification services CPM 116

InMobi

DECEMBER 14, 2022

With 'out-of-the-box' campaigns that impressed smartphone users and the esteemed jury, InMobi secured seven wins at the Mob-Ex Awards 2022, held in Singapore. The campaigns were able to impress the esteemed jury thanks to the mobile-first narrative driving brand objectives, backed by strong consumer insights. Know more here.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

InMobi

MAY 8, 2018

Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to the event, here are the top 5 reasons why you can’t miss Impressions this summer! #1

Impressions 52

Impressions ROI Ad Tech Agency 52

The Ad Tech Blog

APRIL 15, 2024

Prepare your campaign data CSV file with columns for campaign, budget, and impressions. # Parse Campaign Data: parse_campaign_csv reads a CSV file containing the campaign budget and impressions to prepare it for analysis. get( 'reports' )[ 0 ].get( get( 'data' ).get( Obtain your Google Analytics view ID and access token. #

Advertising 130

Advertising ROI Impressions Audience 130

AdExchanger

SEPTEMBER 21, 2022

Sponsored post byRob BeelerCEO of Beeler.Tech AdWalletSPONSORED BY:It’s nearly impossible to accuse ad tech of being behind on automation. In fact, ad tech is now built on algorithms, all designed to maximize yield for buyers and sellers. The price is negotiated.

Ad Tech 101

Ad Tech Impressions 101

Exchange Wire

OCTOBER 26, 2023

Bringing over a decade of ad tech experience with her, Sujoyee will be continuing to expand on Channel Factory’s impressive [.] Channel Factory, the global brand suitability and contextual advertising platform, has appointed Sujoyee Chatterjee as senior director of product marketing.

Marketing 99

Marketing Ad Tech Impressions Advertising 99

VideoWeek

OCTOBER 25, 2023

Most ad tech providers are still looking at CTV as an extension of broadcast TV, argues DJ Agahi, Managing Director at Sabio. But with hundreds of standalone apps available, this mindset risks leaving millions of impressions on the table.

Ad Tech 59

Ad Tech Impressions Advertising Communications 59

The Ad Tech Blog

MAY 5, 2024

Implementation in the Industry The implementation of AI for fraud detection in RTB is seen across various platforms and companies in the ad tech industry. Real-time bidding is an automated digital auction process that allows advertisers to bid on ad impressions in real time, as a user visits a website.

Machine Learning 130

Machine Learning Education ROI Ad Tech 130

VideoWeek

JUNE 13, 2023

Madhive today announced the ad tech firm has received a $300 million investment from Goldman Sachs Asset Management. ” The Goldman rush The deal marks the latest investment by Goldman Sachs in TV and video ad tech, having recently poured $325 million into measurement firm iSpot, and $30 million in CTV specialist Innovid. “We

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

Martech

DECEMBER 5, 2023

It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 billion impressions between September 2022 and January 2023. goes toward fees to ad-tech intermediaries. of every dollar that enters a demand-side platform (DSP) reaches a consumer. Where does it go? Another $0.35

Demand Side Platform 98

Demand Side Platform Viewability Impressions Ad Tech 98

Ad Monsters

MARCH 25, 2024

In the high-stakes world of ad tech, strategic mergers and acquisitions can redefine the ecosystem. The union of Aditude’s ad ops technology prowess with CPMStar’s dominant position in the gaming world presents an intriguing blend of capabilities and market opportunities. Josh Schenker: Absolutely!

Ad Ops 59

Ad Ops Cookies Ad Tech Fill rate 59

VideoWeek

JUNE 21, 2022

Video ad tech company Good-Loop and supply chain emissions data business Scope3 have today announced a new partnership which will combine the two companies’ green media tools into one platform. Many of the major agency groups and ad tech companies have committed to becoming carbon neutral in the not-too-distant future.

Ad Tech 98

Ad Tech Impressions Video Ads Media 98

Digiday

DECEMBER 5, 2023

The trade organization made the observations on the second installment of its programmatic transparency study, which further recommends that any brand spending over $50 million per year appoint a chief media officer to oversee the intricacies of the ad tech landscape. Continue reading this article on digiday.com.

Ad Tech 66

Ad Tech Impressions Media Advertising 66

The Ad Tech Blog

MAY 3, 2024

Example Problem: Ad Fraud in Digital Marketing Identifying the Issue Ad fraud is a pervasive issue in digital marketing, costing the industry billions annually. Traditional ad verification methods often rely on centralized databases that can be vulnerable to security breaches and manipulation.

Impressions 130

Impressions Education Advertising Marketing 130

Ad Monsters

FEBRUARY 9, 2024

With an impressive persistence rate of 99.5%, it offers a dependable perspective on individuals, enhancing the accuracy of targeted efforts. YY: Can you explain how the advanced AI used in TransUnion’s upgraded identity graph enhances identity resolution and demographic enrichment for ad tech purposes?

Cookies 93

Cookies Ad Tech Ad Targeting Impressions 93

Monetize More

AUGUST 22, 2022

Musk’s legal team has subpoenaed both AdTech companies, Integral Ad Science (IAS) & DoubleVerify on their ongoing Twitter user base audit. Both these AdTech companies use machine learning to check if ads are being viewed by humans and if the impressions are not being wasted.

Ad Tech 52

Ad Tech Click Through Rate Ad Click Machine Learning 52

VideoWeek

SEPTEMBER 14, 2023

An Industry-Wide Shift The ANA (Association of National Advertisers) published a report in June 2023 amid concerns over AI tools accelerating the production of inappropriate online content, stating that MFA websites account for 21 percent of all programmatic ad impressions, and attract 15 percent of total advertising spend.

Advertising 52

Advertising Impressions Ad Tech Media 52

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability. Judges were hugely impressed by the calibre of this year’s entries and many went right to the wire.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

VideoWeek

JANUARY 17, 2023

ISBA says these results demonstrate that ad tech vendors and agencies have made significant improvements in terms of the data standardisation and availability, meaning it is becoming easier for advertisers to audit their programmatic supply chains and see exactly where their money is going.

Ad Tech 64

Ad Tech Impressions Media Agency 64