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Bidstream Congestion: Cracking the Ad Tech Supply Chain Code

Ad Monsters

On Day 2 of Programmatic IO,Chris Kane, the founder of Jounce Media, unveiled the intricacies of bidstream congestion, exploring auction duplication, inefficiencies in the ad tech supply chain, and the future of the ecosystem’s battle for attention. Auction Duplication: A Path to Efficiency or Chaos?

Ad Tech 104
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DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio

Ad Tech Daily

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.

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Safeguarding the Digital Ad Ecosystem: Strategies for Ad Fraud Prevention in 2024

Ad Monsters

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

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‘TV by OpenX’ Rolls Out in Europe

VideoWeek

Publishers using the product have seen a 22 percent increase in monetised impressions on average, according to the ad tech company. Alongside the international launch, TV by OpenX is getting new upgrades in the US, enabling buyers to curate inventory based on third-party data.

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Programmatic Advertising: The Ultimate Guide

illumin

Some key benefits of programmatic advertising include: Reach larger audiences: Advertisers can reach larger, more relevant groups than when purchasing ad inventory from several disparate sources. Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly.

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Should I run AdX only, Header bidding only or both?

Monetize More

Header Bidding enables publishers to expose and sell their inventory to more demand partners while getting the highest possible yield for each impression. With Header Bidding allowing multiple demand sources to bid in real-time for the same inventory, publishers can expect higher ad revenues and better monetization efficiency.

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Explain This to Me…Best of AdMonsters Decoder 2023

Ad Monsters

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.