Paleo AdTech

MARCH 17, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008.

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. As media buyers activate against multiple signals, publishers have an opportunity to—and indeed should—develop new standards for enhanced interoperability, as well as performance.

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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Automatad Inc.

APRIL 6, 2022

Related Read: Is Google Privacy Sandbox Future of Targeted Ads? In an interview with AdExchanger , Stephanie Layser, the VP of data, identity, and ad tech at News Corp, elaborates why she thinks that the Topics API is inadequate and how IAB Tech Lab’s Seller-defined Audiences can prove to be a better solution. .

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Automatad Inc.

FEBRUARY 22, 2022

The Trade Desk launched a direct-to-publisher bidding solution named OpenPath to minimize Google’s unfair advantage in programmatic advertising. Local Media Consortium’s proprietary identifier NewsPassID shows encouraging results after the pilot testing phase. . Related Read: All You Need to Know about Google’s Open Bidding.

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InMobi

NOVEMBER 23, 2021

Since the release, we have seen buyers, publishers and ad tech ecosystem partners pivot and adapt to these changes in various ways. 4) Alternative targeting options: For the buy side, we eased the operational effort for media buyers through PMP targeting options that helped them find relevant users and inventory more efficiently.

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NewProgrammatic

MARCH 15, 2022

For example: search engine text ads require different content (text information) and ad delivery technology than product listing (visual + key product information) or search tiles ads (minimalistic visual only). Microsoft Bing Ads inventory includes text ads, app install ads, dynamic search ads, product ads.

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

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Adtelligent

OCTOBER 6, 2021

To improve scalability and gain access to more audiences, publishers need to alternate and optimize their media buying. DSP can offer this chance to avoid dealing with agencies and provide an in-house automated media buying through RTB. The header bidding can be done via header bidding wrappers.

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Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard.

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YieldBird

JANUARY 20, 2022

In the original scenario proposed by Google, Publishers and Online Advertisers were already in the starting blocks prior to the global change planned for March 2022, involving the discontinuation of 3rd party cookies by the Chrome browser. After Cookies – Preparation status. After Cookies – Preparation status.

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Smart-Hub

NOVEMBER 25, 2022

Publishers use SSP in order to automate the media-selling process and to effectively manage their advertising space in real time. On SSP the publisher can sell their inventory via direct deals with advertisers or through RTB auctions that work like this (in the nutshell) : Cookies and cookie sync are additional tool for targeting.

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Automatad Inc.

JANUARY 17, 2022

Consumer time spent with ad-supported media falls to its lowest despite the increase in ad spending. An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. Ad-supported Media Share in 2022.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Privacy mechanisms employed for ID creation.

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Brid.tv

JUNE 26, 2023

With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.), Publishers at Aniview can monetize with the most popular video ad formats, including instream, outstream, in-app, and in-banner video ads through the platform’s ad marketplace.

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Monetize More

JULY 28, 2022

Open Bidding comes with granular reporting and billing and publishers with Google Ad Manager (GAM) set up can get started with Open Bidding right away. This guide breaks down all you need to know about Open Bidding so that you don’t mix it up with header bidding. What is Google Open Bidding?

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Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. Strategies for DTC: Personalization and Media Buying. What does this all mean?

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Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

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