Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

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VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. “They chase cheap CPMs … However, in the media world not all inventory and not all impressions are equal.

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VideoWeek

MARCH 10, 2023

In this week’s Week in Review: TikTok launches Series, UK unveils GDPR replacement, and publishers report slow revenue growth. Meanwhile in the US, a bipartisan group of senators introduced a bill to mitigate risks from “foreign-owned technology products and social media platforms”. The measures include a $1.3

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The Ad Tech Blog

MARCH 17, 2024

However, this granular targeting raises eyebrows over user consent and data protection AI can predict consumer behavior by analyzing search histories , online purchases , and even social media interactions. Yes, laws like GDPR and CCPA set standards for data collection and user consent, directly affecting AI-driven advertising strategies.

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Automatad Inc.

JANUARY 17, 2022

Consumer time spent with ad-supported media falls to its lowest despite the increase in ad spending. An unsealed lawsuit against Google reveals how it manipulated ad auction prices through its Global Bernanke program and its collusion with Facebook to hurt header bidding. Ad-supported Media Share in 2022.

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VideoWeek

MARCH 8, 2024

In this week’s Week in Review: M6 lifts the lid on its new streaming offering, Google debuts an MMM tool for the post-cookie era, and the CJEU rules on technical issues relating to the TCF. The case kicked off several years ago when Belgium’s data protection authority ruled that the TCF doesn’t comply with the GDPR.

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Ad Monsters

DECEMBER 26, 2023

In 2023, the ad tech industry was preparing for many significant shifts — Chrome cookie deprecation, the generative AI takeover, and supply chain complexity — but we had leaders guiding the industry and learning from one another.

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Lemonads

OCTOBER 5, 2021

If you’ve implemented digital marketing into your company strategy or established a successful online platform you’re probably familiar with third-party cookies. In the digital marketing context, third-party cookies are simple pieces of code that help track user behavior throughout the internet. Why Did the Third-Party Cookie Crumble?

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Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. From here, media traders can start negotiating deals. or “UID2,” serving as the fulcrum of the offering.

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VideoWeek

AUGUST 12, 2022

The Week in Tech. Criteo Hit with €60 Million GDPR Fine. Mobile ad tech business this week announced it has submitted a merger proposal to game development platform Unity which would see AppLovin buy Unity for around $17.5 Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints.

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VideoWeek

MARCH 1, 2024

A spokesperson from Google dismissed the claim as “speculative and opportunistic” The new lawsuit joins a long list of inquiries into Google’s dominance of the web alongside other tech giants. The Week in Tech Vibe Raises $22.5 The data showed that ad spend climbed each quarter, from $805 million in Q1 to $1.2

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Media Math

JUNE 7, 2022

Merkury Connections : Enables connectivity of the Merkury ID to media publishers, ad-tech like MediaMath, and martech platforms. Merkury then provides easy connectivity to media publishers and platforms (social, TV, traditional, etc.) to enable media planning and activation use cases. The future of identity.

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Cookies GDPR ROI Ad Tech 85

Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. This will help to retain consumer trust and ensure ad spending flows toward privacy-enforced segments of the media supply chain. The ‘U.S. and the E.U. publishers.

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Ad Monsters

OCTOBER 20, 2022

Regardless of Chrome delaying its third-party cookie cut-off, other browsers do not support cookies. Mathieu Roche: My co-founders and I were in ad tech before we decided to create this company. We knew the industry and the limitations of using cookies. Obviously, Safari was already there.

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Digiday

OCTOBER 18, 2022

As fines of up to €20 million, or 4% of a company’s global turnover, for GDPR violations came into prospect many publishers began to rely on consent management platforms to facilitate the submission and transfer of user consent for advertising purposes.

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Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Data onboarding.

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Ad Monsters

FEBRUARY 6, 2023

In collaboration with various customer data platforms (CPDs), the tech enables interoperability and data portability across brand and media owner tech stacks. AT: Media owners and marketers are grappling with unprecedented challenges to the tried and trusted ways they engage customers and acquire prospects.

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VideoWeek

JANUARY 8, 2024

King, the epitome of an affable Australian, speaks about ad tech, data and monetisation strategies with a contagious enthusiasm, which is particularly welcome on a wet and gloomy December afternoon in London. When King first joined Nine, the company worked with a single stack and only ten percent of revenue came from programmatic sources.

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Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% Podcasts’ ad spending increases by 21% in the U.S. Privacy Updates.

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Cookies GDPR Ad Tech Advertising 52

Brid.tv

JUNE 28, 2023

Types of Behavioral Targeting Behavioral vs. Contextual Targeting Pros and Cons of Behavioral Advertising Pros Cons Behavioral Targeting in the Post-Cookie Era Target the Right Audience With TargetVideo’s Organic Reach FAQ What Is Behavioral Targeting? CMPs collect data with the help of third-party cookies and tracking pixels.

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VideoWeek

NOVEMBER 17, 2023

For a start, it will eliminate all resellers from its CTV inventory pool, which it says will reduce invalid traffic, and ensure media companies get a fairer cut of ad spend. The deals are expected to let social media users connect to their Amazon accounts, and make one-click purchases directly from the apps. 1 ProSiebenSat.1

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VideoWeek

OCTOBER 7, 2022

Instead Rabe intends to forge ahead with plans “to build a national media group of sufficient size to compete with the US platforms.”. UK Government Plans to Replace GDPR. We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. . Xperi Splits in Two.

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Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

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Automatad Inc.

FEBRUARY 22, 2022

Canadian Marketing Association reported on the negative impact of GDPR on publishers, consumers, and advertisers. Local Media Consortium’s proprietary identifier NewsPassID shows encouraging results after the pilot testing phase. . Future of Tech Commission reports US citizens to be in support of a robust federal technology policy.

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Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard.

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InMobi

FEBRUARY 28, 2021

Identity has been a hot topic for a while now in the ad tech world. While state-triggered regulations (GDPR in EU, CCPA in CA, etc.) that can be used to securely show them the most relevant ads. Identity resolution has gained more prominence in the desktop world due to the depreciation of cookies.

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VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. At Scope3, we’re building a business that will serve as the foundation for the next generation of media and advertising,” said Brian O’Kelley, co-founder and CEO at Scope3.

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Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). The decision to drop third-party cookies altogether made by Google and Apple sent shockwaves through the advertising industry. What are the alternatives to third-party cookies?

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Cookies GDPR Non-Profit Audience 52

PrograMetrix

AUGUST 17, 2022

These changes have led major players like Google and Apple to end their dependence on third-party cookies to track user activity on the internet. Google is serious about forcing companies to switch to GA4 because it's helping them and their users become more GDPR and CCPA compliant. GA4 doesn't rely on third-party cookies.

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Ad Monsters

DECEMBER 28, 2023

Canada Online News Act In the summer of 2023, Canada passed the Online News Act , which requires dominant platforms to compensate news organizations when their content is made available in search results and social media. citizens — don’t fly under GDPR. The presiding judge, Amit Mehta of the U.S.

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Digiday

FEBRUARY 1, 2023

Increased spending in retail media is bringing tremendous growth, but it also means more challenges — both old and new — in data standardization, competition and partnerships. WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 from the previous year.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Privacy mechanisms employed for ID creation.

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VideoWeek

JANUARY 5, 2024

King, the epitome of an affable Australian, speaks about ad tech, data and monetisation strategies with a contagious enthusiasm, which is particularly welcome on a wet and gloomy December afternoon in London. When King first joined Nine, the company worked with a single stack and only ten percent of revenue came from programmatic sources.

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VideoWeek

AUGUST 23, 2022

What’s the role of the OVP in a post-cookie world? When you’re starting from scratch in the post-cookie world, it takes a lot of time to compile enough data for it to be statistically significant as a contextual signal. That means we can prove, and improve, our methods so that they’re comfortably able to replace the cookie one day.

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Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

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Digiday

JUNE 22, 2022

with Amazon Web Services as the ad tech company continues to further the rollout of the email-based identifier. The integration means companies using the cloud-based computing service can match their first-party data using UID2 to facilitate programmatic ad placement more efficiently via the AWS Marketplace.

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VideoWeek

OCTOBER 27, 2023

Meanwhile non-advertising revenues within the media segment continued to grow, up by 16.6 Advertisers Invest in Video as UK Ad Spend Grows in H1 Advertisers are prioritising video amid volatile economic conditions, according to IAB UK and PwC, with video ad spend up 11 percent during the first half of 2023. “I percent YoY.

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