VideoWeek

JUNE 8, 2022

The move enables Index to leverage the German company’s ML-based traffic optimisation technology, in order to deal with the growing scale of requests sent to demand-side platforms (DSP). This collaboration is a further testament to our dedication to innovation and commitment to shaping the future of ad tech.”.

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Machine Learning Demand Side Platform Ad Exchange Ad Tech 64

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. From here, media traders can start negotiating deals. or “UID2,” serving as the fulcrum of the offering.

Cookies 60

Cookies Advertising Demand Side Platform Audience 60

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. So, what of the ad tech sector?

Ad Tech 67

Ad Tech Marketing Demand Side Platform Ad Server 67

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%. The reason? Fren-zoned’?

Demand Side Platform 68

Demand Side Platform Ad Tech Cookies Media 68

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

Digiday

NOVEMBER 14, 2022

The combined entity will be known as Lumen with the new look outfit — a combination of Avocet’s demand-side platform and Lumen Research’s eye-tracking technology — now aiming to further its attention measurement wares in the U.S. million, or £3 million, from FirstPartyCapital. ” Lumen’s $3.5 ” .

Demand Side Platform 59

Demand Side Platform Cookies Conversion Ad Tech 59

Digiday

OCTOBER 26, 2022

Ranked as one of adland’s top three, Amazon now counts Facebook and Google among its peer set with the e-commerce giant preparing to accelerate its media business, a division that generated $8.8 ” Sharma later previewed further integrations between AMC and some of its ad tech point solutions.

Ad Tech 69

Ad Tech Demand Side Platform Ad Server Food 69

Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. The Digiday Media Team. There’s this conflation between the affiliate business and direct business for media.”. “A This quarter sucks’.

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Media Cookies Conversion Rate Affiliates 59

VideoWeek

JANUARY 26, 2024

The French firm aims to put AI at the “core” of its business, allowing all 100,000 staff to use “trillions of data points about content, media, and business performance” in order to optimise media planning and ad personalisation. Zee has said it plans to take legal action against the Japanese tech company.

Media 52

Media Agency Entertainment Cookies 52

VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. Now it says it expects to start ramping up cookie deprecation “starting early next year”.

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Non-Profit Cookies Ad Tech Audience 52

Digiday

SEPTEMBER 26, 2022

“There’s a growing recognition among some marketers that it’s better to buy off premium publishers than just from the open web,” said Nick Waters, CEO of media management firm Ebiquity. Or rather, these publishers, armed with first-party data, seem more able to put their best foot forward in pursuit of ad dollars, he continued.

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Advertising Marketing Ad Tech Demand Side Platform 67

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. As mentioned, PAIR is the tech giant’s bespoke tool on the Google Marketing Platform, including DV360.

Advertising 69

Advertising Demand Side Platform Public Relations Cookies 69

Digiday

JUNE 13, 2022

The proposed remedy comes a year after Google announced an extension to its timeline for sunsetting the use of third-party cookies in its Chrome browser, a tactic that some believe also has a political undertone and could also be reprised. ” Does this mean cookies will last beyond 2023? ’s Competition Markets Authority.

Cookies 61

Cookies Demand Side Platform Ad Tech Education 61

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

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Advertising GDPR Banner Healthcare 98

Paleo AdTech

DECEMBER 10, 2023

The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. At the end of 2009, Comscore ranked Interclick as the #10 ad network by size, with a monthly audience of about 150 million uniques and a YoY growth rate of 9%.

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

Digiday

OCTOBER 27, 2022

While it’s clear Amazon is primarily an e-commerce outfit (and that won’t change any time soon) the fact that media-related sales increased 25% year-on-year in the quarter illustrates its growing prominence there.

Advertising 67

Advertising Demand Side Platform Conversion Audience 67

VideoWeek

FEBRUARY 16, 2024

For example, a person might take a bite out of a cookie, but afterward, the cookie may not have a bite mark,” said the company. “The platform has got off to a very promising start, with high visitor numbers and usage figures,” according to TF1. .” The tools will be available later this month.

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Marketing Media Entertainment Agency 52

Digiday

APRIL 18, 2023

.” Another publisher, whose ad business is almost completely sold directly, said during the DPS working group that even they are weighing at which points they’ll allow ad partners who don’t have direct demand-side platform connections to use resellers to buy ads programmatically.

Marketing 55

Marketing Demand Side Platform Ad Tech Media 55

TechCrunch Ads

MAY 26, 2022

The latest Google probe by the CMA focuses on what it describes as “strong” positions Google holds in adtech intermediation, aka the adtech tech stack, which the regulator suspects could be distorting competition — since the tech giant owns the largest service provider in three key parts of the chain.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Paleo AdTech

MARCH 22, 2022

The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. At the end of 2009, Comscore ranked Interclick as the #10 ad network by size, with a monthly audience of about 150 million uniques and a YoY growth rate of 9%.

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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Agency Media Ad Tech eCommerce 52

Adtelligent

FEBRUARY 2, 2022

Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements. As a result, the whole process of buying media space and controling ad budget much simpler.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. The ad exchange is a popular programmatic medium in ad tech.

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Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Demand-Side Platforms (DSP). Tag management.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech Series

NOVEMBER 29, 2022

Groundbreaking ad tech company continues on its mission to help advertisers optimise campaigns, reducing hidden costs and offering built-in cybersecurity measures. Giovanni Solazzo, Founder of AIDEM, explains: “AIDEM represents ‘media’ turned around, literally and figuratively.

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Demand Side Platform Cookies Ad Tech MarTech 86

VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

VideoWeek

JUNE 23, 2023

Top Stories French Data Regulator Fines Criteo €40 Million Over GDPR Breach France’s data regulator, the CNIL, this week hit French ad tech business Criteo with a €40 million fine for five breaches of Europe’s General Data Protection Regulation (GDPR).

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GDPR Cookies Ad Tech Agency 52

VideoWeek

OCTOBER 7, 2022

Instead Rabe intends to forge ahead with plans “to build a national media group of sufficient size to compete with the US platforms.”. Meanwhile a coalition of non-profits and rights groups have accused the social media giant of failing to crack down on political misinformation. Xperi Splits in Two. Read more on VideoWeek.

GDPR 64

GDPR Cookies Agency Ad Tech 64

Martech

SEPTEMBER 30, 2021

The dawn of digital media promised a brighter future, where we eventually could look at every sale and determine which touchpoints were effective at delivering ROI and which were wasted spend. Let’s dig a little deeper into what these platforms do. Types of media measured. Data modeling and analysis.

Machine Learning 127

Machine Learning Marketing ROI Demand Side Platform 127

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company.

Ad Tech 98

Ad Tech Media Agency Advertising 98

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report. Read more on VideoWeek.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. The telco is expected to sell most of its media assets due to an ongoing fraud investigation in Portugal.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

InMobi

FEBRUARY 28, 2021

Identity has been a hot topic for a while now in the ad tech world. that can be used to securely show them the most relevant ads. UIDs are standardized identifiers that recognize users and user identities across different platforms. While state-triggered regulations (GDPR in EU, CCPA in CA, etc.)

Demand Side Platform 52

Demand Side Platform Fill rate Ad Tech Cookies 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Privacy mechanisms employed for ID creation.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Smart-Hub

DECEMBER 18, 2023

Note that more and more programmatic advertising platforms are switching to contextual targeting instead of cookies, which is a benefit since cookies are steadily fading away. Then, the publisher’s website creates a bid request to inform an SSP that the ad impression is available. This way, you will enhance your strategy.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. Next, you’re releasing Ad Product Taxonomy 1.1 The Content Taxonomy 3.0 mobile I.D.s,

Audience 72

Audience Real Estate Demand Side Platform Food 72