Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Digiday

APRIL 27, 2023

In case you haven’t heard, third-party cookies will soon be no longer for the world wide web, a prospect that rattles the foundation of its core, ad-funded, business model. Still, the extent of its ambitions was laid bare when it started to explicitly state its media revenues last year. What’s new?

Cookies 68

Cookies Machine Learning Demand Side Platform Click Through Rate 68

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 66

Cookies Marketing Demand Side Platform Ad Server 66

Ad Monsters

FEBRUARY 16, 2024

With the third-party cookie deprecation, there’s an opportunity for pubs to regain control of the advertising ecosystem. In the fast-paced world of digital publishing, cookies once played a pivotal role in enabling seamless functionality across the monetization ecosystem.

Cookies 59

Cookies Ad Server Demand Side Platform Audience 59

Martech Series

JUNE 14, 2022

The vision for Lexicon is to help publishers succeed without cookies and simplify the increasingly complex identity landscape. Today, publishers rely on third-party cookies for the majority of their programmatic revenue, leaving almost half of their inventory from cookieless browsers under-monetized.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

Martech Series

NOVEMBER 29, 2022

AIDEM today announces the global availability of its privacy-first Demand Side Platform (DSP) as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness while detecting and mitigating ad fraud and waste.

Demand Side Platform 86

Demand Side Platform Cookies Ad Tech MarTech 86

Martech Series

JULY 29, 2022

By fostering the right partnerships, enterprises can support their media clientele in gaining control over their marketing and advertising, increasing efficient ad delivery for more impactful campaigns, and boosting customer response. All without relying on third-party cookies. Putting the People First. Heading to Bidder Times.

Header Bidding 103

Header Bidding Cookies Demand Side Platform Audience 103

VideoWeek

MAY 24, 2024

The job cuts are expected to focus on ITV’s media and entertainment unit, home of its streaming and broadcasting operations. The Media Bill, which was backed by all of the UK’s major broadcasters, will require that public service broadcasters are given prominence on smart TVs and connected devices. Read more on VideoWeek.

Media 52

Media Retail Ad Server Ad Inventory 52

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. From here, media traders can start negotiating deals. or “UID2,” serving as the fulcrum of the offering.

Cookies 54

Cookies Advertising Demand Side Platform Audience 54

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

Basis

OCTOBER 4, 2022

Section 1: MEDIA EXCITEMENT. The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement. Clearly, digital buyers have inventory and premium media on their radars.

Media 52

Media Marketing Cookies Demand Side Platform 52

Digiday

FEBRUARY 1, 2023

Whatever influence media agencies lost thanks to programmatic is on the resurgence once again. The reality here is that it’s stuck in a rut: The buy-side of these deals want fewer auctions to listen to because doing so costs money, while the sell-side wants to run as many of them as possible because doing so makes money.

Agency 62

Agency Media Ad Tech Demand Side Platform 62

VideoWeek

JUNE 8, 2022

The move enables Index to leverage the German company’s ML-based traffic optimisation technology, in order to deal with the growing scale of requests sent to demand-side platforms (DSP). Index Exchange today acquired machine learning (ML) specialist Rivr Technologies GmbH in its first business acquisition.

Machine Learning 64

Machine Learning Demand Side Platform Ad Exchange Ad Tech 64

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Adtech also gives marketers incredible reach since it connects them to all media. Demand-side platforms.

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 56

Audience Cookies Demand Side Platform A/B Testing 56

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting.

Advertising 76

Advertising Cookies CPM Retargeting 76

Martech Series

MAY 31, 2022

Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Marketing Technology News: MarTech Interview with Venkat Nagaswamy, CMO at Mitel.

Demand Side Platform 84

Demand Side Platform Audience ROI Cookies 84

VideoWeek

JANUARY 26, 2024

The French firm aims to put AI at the “core” of its business, allowing all 100,000 staff to use “trillions of data points about content, media, and business performance” in order to optimise media planning and ad personalisation. The company reported 6.3 percent YoY organic growth for the full year, with 5.7

Media 52

Media Agency Entertainment Cookies 52

Basis

AUGUST 28, 2023

At the same time, the rising complexity of digital advertising with shrinking media budgets, and it has become even more important for advertisers to understand what messaging, optimizations, and targeting are driving a desired action, or conversion. Read on for everything you need to know. What Is a Conversion?

Conversion 67

Conversion Advertising Cookies Demand Side Platform 67

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. For the first time in a while, premium publishers like Bloomberg Media are operating from a position of strength. In fact, the opportunity is so big that Bloomberg Media went and built a data platform called “Audience Accelerator.”

Media 56

Media Advertising Ad Tech Demand Side Platform 56

Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. The Digiday Media Team. There’s this conflation between the affiliate business and direct business for media.”. “A This quarter sucks’.

Media 53

Media Cookies Conversion Rate Affiliates 53

Digiday

NOVEMBER 14, 2022

The combined entity will be known as Lumen with the new look outfit — a combination of Avocet’s demand-side platform and Lumen Research’s eye-tracking technology — now aiming to further its attention measurement wares in the U.S. million, or £3 million, from FirstPartyCapital. ” Lumen’s $3.5 ” .”

Demand Side Platform 53

Demand Side Platform Cookies Conversion Ad Tech 53

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report. Read more on VideoWeek.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Basis

AUGUST 28, 2023

At the same time, the rising complexity of digital advertising with shrinking media budgets, and it has become even more important for advertisers to understand what messaging, optimizations, and targeting are driving a desired action, or conversion. Read on for everything you need to know. What Is a Conversion?

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Smart-Hub

DECEMBER 8, 2023

So-called third-party cookies were critically essential for this purpose. But cookies are slowly becoming a thing of the past. And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting.

Advertising 52

Advertising Cookies CPM Retargeting 52

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. They act as global agencies by handling everything from branding through media buying to creative development.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Before explaining how these different platforms work together for real bidding, let’s see what each platform does! In fact, it’s a place for advertisers who have a demand for ad space.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%. Fren-zoned’?

Demand Side Platform 64

Demand Side Platform Ad Tech Cookies Media 64

MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Digiday

NOVEMBER 16, 2022

Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. For example, The Trade Desk, a demand-side platform whose market capitalization was higher than that of Ford at one point, generated $395 million during the three months to September 30.

Ad Tech 62

Ad Tech Marketing Demand Side Platform Ad Server 62

VideoWeek

DECEMBER 1, 2023

UK Government Intervenes in Telegraph Sale The UK government has issued a Public Interest Intervention Notice (PIIN) into the proposed acquisition of Telegraph Media Group, which owns both The Telegraph and Spectator magazine, to Redbird IMI, a consortium backed by the UAE. The company also expects full-year operating losses between SEK 1.0-1.15

Media 105

Media Entertainment Cookies Agency 105

Digiday

SEPTEMBER 29, 2022

Most buy-side media executives plan to increase their programmatic spending but start-up costs and uncertainties around privacy requirements mean many brands are moderating their earlier in-housing ambitions. Until recently, data protection authorities were not well versed in the digital media industry’s programmatic sector.

GDPR 61

GDPR Demand Side Platform Marketing Cookies 61

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. Read on for a (reasonably) pain-free explainer. Okay, so what is PAIR and why is it important?

Advertising 65

Advertising Demand Side Platform Public Relations Cookies 65

VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. Now it says it expects to start ramping up cookie deprecation “starting early next year”.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Paleo AdTech

DECEMBER 10, 2023

The company issued a widely-circulated white paper on its “POV on Demand Side Platforms,” defending the ad networks’ relevance. It was just behind 24/7 Real Media and Collective Network, and just ahead of Tribal Fusion and Audience Science (formerly Revenue Science).

Ad network 52

Ad network Pop-Up Demand Side Platform Affiliates 52