Adweek

FEBRUARY 27, 2023

Fledge, part of Google's Privacy Sandbox suite of solutions intended to replace third-party cookies, is moving from a theoretical ad-tech framework to reality, according to new findings from demand-side platform RTB House. Fledge, or first.

Cookies 244

Cookies Demand Side Platform Ad Tech Media 244

Ad Monsters

MAY 23, 2024

Google’s cookie deprecation delay to early 2025 offers agencies a crucial window to refine their strategies. Ed Leahy, Head of Sales, PCH Media explores how leveraging first-party data, engaging in data collaboration, and prioritizing consumer privacy can position agencies for success.

Cookies 84

Cookies Agency Marketing Audience 84

VideoWeek

MAY 15, 2024

In the years since Google first announced its decision to remove third-party cookies from its Chrome browser, one consistent refrain spoken at conferences and written in think pieces is that publishers should invest in first-party data. And for advertising cookies, it must be equally easy for users to “reject all” as it is to “accept all”.

First-Party Cookies 98

First-Party Cookies Cookies GDPR Advertising 98

Adweek

AUGUST 25, 2022

Despite the collective sigh of relief from the marketing industry at Google's protracted depracation of third-party cookies, smart companies are still testing their future targeting strategies. based boutique wine brand Gusbourne account last year, it knew it wanted to expand the client's media mix to new formats in order to.

Cookies 264

Cookies Agency Media Marketing 264

Adweek

JULY 14, 2022

SiriusXM and media measurement firm Comscore have agreed to bring the latter's cookie-free targeting tool, Comscore Predictive Audiences, to the audio company's podcasts and ad tech podcast ecosystem Adswizz. With more targeting capabilities, the audio company is aiming to increase programmatic podcast ad revenue.

Cookies 222

Cookies Audience Ad Tech Media 222

AdExchanger

OCTOBER 24, 2023

Goodbye, cookies. By connecting their tech and their partners’ tech with centralized creative, media and customer experience data across their ecosystems, marketers […] The post Dentsu’s Merkury Charts A Post-Cookie Future appeared first on AdExchanger. Hello, agency first-party IDs.

Cookies 126

Cookies Agency Media Marketing 126

Digiday

APRIL 23, 2024

Google is delaying the end of third-party cookies in its Chrome browser — again. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 101

Cookies Marketing Media 101

Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. Cookie Deprecation = A Good Thing? There isn’t a replacement for third-party cookies.

Cookies 96

Cookies Ad Tech Advertising Media 96

Basis

APRIL 24, 2024

Google has officially announced what in recent weeks appeared increasingly inevitable: Third-party cookie deprecation in Chrome will be delayed. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” This time, to an as-yet unannounced time beyond Q4 2024.

Cookies 92

Cookies Media Advertising Marketing 92

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

Cookies 112

Cookies GDPR Click Through Rate Advertising 112

Digiday

JANUARY 29, 2024

With the ongoing cookie deprecation underway, independent agencies are shifting their attention to identifying new audiences, testing artificial intelligence and expanding data tools to prepare for the accompanying measurement changes, which may look different for independents than they do for their holding company counterparts.

Cookies 75

Cookies Agency Media Retail 75

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media.

Cookies 59

Cookies Media Machine Learning GDPR 59

Digiday

APRIL 2, 2024

Four months into Google’s Chrome cookie conundrum , the loss of third-party cookies continues to push marketers to pursue alternative channels, like retail media. Retail media has long since been a key element of Scott’s media mix, according to Morgan Millard, director of omnichannel strategy and planning for Scotts Miracle-Gro.

Retail 68

Retail Cookies Media Marketing 68

VideoWeek

APRIL 16, 2024

The deprecation of third-party cookies won’t have a direct impact on CTV, since CTV is a cookie-free environment. But as buyers test alternative identifiers, this could have implications for CTV measurement, says William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform.

Cookies 97

Cookies Ad Tech Media 97

Exchange Wire

NOVEMBER 23, 2023

On today’s ExchangeWire digest: Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media… Sam Altman reinstated at OpenAI Days after being fired by the OpenAI board, Sam Altman has been reinstated to his position [.]

Cookies 52

Cookies Media 52

Ad Monsters

APRIL 25, 2024

Google announced that it will no longer fully eliminate Chrome’s third-party cookies by the end of this year. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.” The ad tech industry is experiencing a serious case of déjà vu.

Cookies 92

Cookies Ad Tech A/B Testing CPM 92

Digiday

JANUARY 18, 2024

Given the focus on cookie deprecation changes this year, agencies and clients will increasingly seek more transparency with campaign insights and data across retail media. Mars added the self-serve dashboard and commerce media benchmark database to help brands unite their commerce media measurement and planning in a single place.

Cookies 70

Cookies Retail Agency Media 70

Ad Monsters

JANUARY 4, 2024

After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. We view the initial 1% deprecation of cookies as a crucial first step in assessing the viability of a cookieless environment. “We

Cookies 104

Cookies Agency Retail Advertising 104

Adweek

JULY 7, 2022

Like a lot of publishers over the last 18 months, Trusted Media Brands, home to titles like Reader's Digest and Taste of Home, has grown ad revenue thanks to investments in first-party data. Now, it's using first-party data to increase deal size, win more pitches and move brands from relying on third-party data to using.

Cookies 215

Cookies Media Advertising 215

Digiday

MARCH 17, 2024

Amazon could emerge as an unexpected beneficiary from the end of third-party cookies in the Chrome browser. Once those cookies disappear, Amazon will stand as one of the few and largest platforms where marketers can precisely target and measure their advertising. And Amazon is not holding back in exploring this opportunity.

Cookies 90

Cookies Media Marketing Advertising 90

Digiday

MARCH 18, 2024

As marketers continue preparations for Google to finally sunset the third-party cookie altogether in Chrome, first-party data becomes that much more important. Marketers who weren’t as keen to spend on retail media networks are being won over by retail media networks’ first-party data pitch.

Retail 66

Retail Cookies Media Marketing 66

Exchange Wire

APRIL 26, 2024

This week on The Stack: Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World It has been a big week of news in the world of ad tech. The post Google Delays Cookie Deprecation for the Third Time; US Senate Shakes up the Social Media World appeared first on ExchangeWire.com.

Cookies 52

Cookies Media Ad Tech Advertising 52

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. Criteo is a Google partner; they’ve been testing topics and a year ago they found that Topics was five times less effective than cookies. After multiple delays.

Cookies 133

Cookies Impressions Retail MarTech 133

AdExchanger

JUNE 8, 2022

Cookie deprecation is hanging over the media and advertising industry like a storm cloud. The post Goodbye Cookies, Hello “Identity Walled Garden” appeared first on AdExchanger.

Cookies 127

Cookies Media Advertising 127

AdExchanger

MARCH 11, 2024

For those who closely monitor the divergence in value of addressable (Chrome) vs. non-addressable (Safari) inventory, the drumbeat of third-party cookie (3PC) deprecation drives a rhythmic anxiety against Chrome’s timeline. No one, including Google, knows how the Privacy Sandbox is going to perform at scale.

Cookies 100

Cookies Media 100

Digiday

APRIL 25, 2024

Looks like those third-party cookies aren’t going anywhere just yet. delay to third-party cookies in Chrome came because Google read the tea leaves Continue reading this article on digiday.com. delay to third-party cookies in Chrome came because Google read the tea leaves Continue reading this article on digiday.com.

Cookies 73

Cookies Media Marketing 73

Digiday

MAY 1, 2024

Pressure is still on to leave third-party cookies behind Google’s announcement last week that it was delaying the removal of third-party cookies from its Chrome browser – again – came as a shock to few, if any, publishers. This is a member-exclusive article from Digiday.

Cookies 48

Cookies Media Advertising 48

Adweek

NOVEMBER 20, 2023

The deprecation of third-party cookies has been a trending conversation for a while now, but there is a lot more going on when it comes to the rapid evolution and impact of tech in the ad industry. In this episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca.

Media 215

Media Cookies Conversion 215

Exchange Wire

MARCH 19, 2024

In a digital environment that is rapidly moving towards an era without third-party cookies, PRISA Media is positioning itself at the forefront of advertising innovation by launching a proof of concept with First-id, the first-party identification solution that is changing [.]

Cookies 52

Cookies Media Advertising 52

Digiday

JANUARY 17, 2024

Third-party cookies are on their way out, and when they go, they’re going to take parts of the ad industry along with them. But this consolidation will happen eventually now that Google has started to squeeze cookies out of the Chrome browser. But for others, it’s a storm they might not weather.

Cookies 83

Cookies Media Marketing 83

AdExchanger

MARCH 3, 2024

The retail media ad tech startup Topsort announced a $20 million Series A investment round on Monday. The three-year-old company began looking for a potential investor and a new investment round in the back half of 2023. “It

Cookies 93

Cookies Marketing Retail Ad Tech 93

Digiday

APRIL 29, 2024

Google’s decision to delay the third-party cookie crumble once again last week was no surprise to marketers. While the eventual disruption of third-party cookies ending in Chrome is a foregone conclusion, the pain felt by advertisers may not be as apparent as that felt post-iOS 14. Continue reading this article on digiday.com.

Cookies 76

Cookies Marketing Conversion Media 76

AdExchanger

JANUARY 30, 2024

The cookie is on its farewell tour as subscription- and ad-supported media battle it out. We are at a critical inflection point in our digital evolution,” IAB CEO David Cohen told attendees at the 1,200-person-strong Annual Leadership Meeting in […] The post Still Waiting For That Cookie To Crumble? “We

Cookies 106

Cookies Media Agency Marketing 106

Digiday

MARCH 4, 2024

As third-party cookies fade into oblivion, marketers are awakening to a harsh reality: The era of a single source of truth for measurement is over. This shift has been brewing for quite some time — to be precise, since about four years ago, when Google first voiced concerns about third-party cookies in its browser.

Cookies 94

Cookies Advertising Audience Media 94

Digiday

NOVEMBER 12, 2023

Could 2024 finally be the year we witness the transition into the deprecation of third-party cookies? The tech giant has delayed the move several times in the last few years since it first announced the phase-out of third party cookies in January 2020. This is a member-exclusive article from Digiday.

Cookies 79

Cookies Agency Media 79

VideoWeek

JANUARY 4, 2024

Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default.

Cookies 98

Cookies Ad Tech Advertising Marketing 98

Digiday

MARCH 3, 2024

Google has finally thrown down the gauntlet, making good on its promise to decimate third-party cookies in its Chrome browser by the end of this year. As the fallout continues, however, agency executives expect to see compounding effects on trends like the rise of retail media, streaming and audio ad spend, and the role of display ads.

Cookies 89

Cookies Marketing Banner Display Advertising 89