Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 66

Cookies Marketing Demand Side Platform Ad Server 66

VideoWeek

MAY 24, 2024

The job cuts are expected to focus on ITV’s media and entertainment unit, home of its streaming and broadcasting operations. The Media Bill, which was backed by all of the UK’s major broadcasters, will require that public service broadcasters are given prominence on smart TVs and connected devices. Read more on VideoWeek.

Media 52

Media Retail Ad Server Ad Inventory 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew was VP of Strategy at Casale Media from 2001-15. The official date of Casale Media’s founding was 2003.).

Media 52

Media Header Bidding Ad network Cookies 52

Martech

FEBRUARY 7, 2024

The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser. Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” Why we care.

Cookies 108

Cookies Ad Server Ad Exchange Ad Inventory 108

Basis

MARCH 22, 2024

It was early 2020 when Google first announced plans to deprecate third-party cookies in its Chrome browser. Now, several years and numerous delays later, those once-distant plans are coming to fruition: Cookies were turned off for 1% of users as of early 2024, and they appear set to be deprecated for all users by the end of the year.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? An Overview of Prebid What Is Prebid? Depending on Prebid.js

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

Martech Series

NOVEMBER 1, 2022

For programmatic advertising activated through the Basis platform, marketers can create one universal pixel that tracks click-through conversions even when third-party cookies are not supported for a given web user. Consumers have expressed concerns about privacy violations due to cookies tracking their browser behavior.

Conversion 81

Conversion Advertising Cookies Ad Server 81

Martech Series

DECEMBER 27, 2022

One of these was the deadline extension for third cookie deprecation to the second half of 2024. One of the ad tech trends that will continue in 2023 is the drive for first party data. As Covid-19 kept all of us inside of our homes, there was a global shift in media habits and streaming services benefited fully from it.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. It’s a passion driven by a love of media and its role in our society. JM: Consumers don’t necessarily understand that media has always been ad supported.

Media 61

Media Ad Server Cookies ROI 61

Paleo AdTech

DECEMBER 10, 2023

Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights. And then we’re gonna target based on that?

Ad network 52

Ad network Cookies Ad Server Media 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

JUNE 21, 2023

The other two were Wenda Millard’s media network and the original DART ad server.) One was what would become DART for Advertisers; another was Boomerang cookie-based retargeting; and the other was DataBank, an ad database that helped tracking and conversion optimization.

Retargeting 52

Retargeting Ad Server Conversion Rate Conversion 52

VideoWeek

OCTOBER 6, 2023

The telco is expected to sell most of its media assets due to an ongoing fraud investigation in Portugal. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. The company said publishers can activate A/B testing with a single click.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Flashtalking by Mediaocean

NOVEMBER 16, 2021

With support for third-party cookies eroding across the digital ecosystem, FanDuel and other marketers need new methods for clearly and accurately assessing return on advertising spend (ROAS). As a completely independent ad server, Flashtalking by Mediaocean is uniquely positioned and was the logical partner to meet FanDuel’s challenge.

Ad Server 52

Ad Server Cookies Machine Learning CPA 52

Paleo AdTech

OCTOBER 6, 2022

Today Jay is still living in WebConnect’s home-ground of Boca Raton, Florida, running an agency called Outcome Media — as well as hosting the upcoming Guru Conference for email marketers, at which I’m happy to be contributing some mind-bending insights. And then we’re gonna target based on that? Jay Schwedelson.

Ad network 59

Ad network Cookies Ad Server Media 59

Monetize More

DECEMBER 28, 2022

Ad Servers in Display Lumascape. Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. They act as global agencies by handling everything from branding through media buying to creative development. Media Agency : Novus, Kepler Group, Camelot.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

OCTOBER 25, 2021

How Jagran New Media doubled video ad revenue with a managed AdOps service. Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. “The

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Video Ads SEO Ad Server Ad network 107

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. Here is the list of alternatives marketers are considering to choose in 2024. So, let’s dive in.

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Audience Cookies Ad Server Viewability 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

VideoWeek

JANUARY 26, 2023

Ad tech companies will have more freedom to have a dialogue around innovations that put marketers and consumers first, while having more room to develop products to accomplish those ends. Decoupling the ad server from the exchange will open up the supply chain for more competition. Publishers are the biggest victims.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

Ad Monsters

MAY 1, 2024

Campaign performance informs media spend. DSP will bid on sites with intrusively positioned ads that refresh every 15-30 seconds. We also give preference to publishers with Lotame Panorama ID-enabled via PreBid or ad server to ensure maximum scale of addressability. DSP campaign goals set too high viewability?

Viewability 58

Viewability Machine Learning CPC Ad Server 58

Paleo AdTech

DECEMBER 10, 2023

In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest data around each impression (publisher, size, version, time) as well as data about the desired goals or KPIs (sale, signup, click).

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Video ads are a form of digital advertising that use video content to promote or advertise a product, service, or brand. They can also help set up ad campaigns, optimize video ads, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

VideoWeek

NOVEMBER 17, 2023

For a start, it will eliminate all resellers from its CTV inventory pool, which it says will reduce invalid traffic, and ensure media companies get a fairer cut of ad spend. The deals are expected to let social media users connect to their Amazon accounts, and make one-click purchases directly from the apps. 1 ProSiebenSat.1

Media 98

Media Cookies Affiliates Agency 98

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The main media-buying processes. Next up we’ll take a look at the media-buying process. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. Now it says it expects to start ramping up cookie deprecation “starting early next year”.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech Series

AUGUST 2, 2022

ArcSpan’s next-gen audience monetization platform, Audience Engine strengthens publishers’ and retailers’ media revenue strategies as the digital advertising industry transitions away from the use of third-party cookies. According to Guenther, the three core operating components of Contextual APP include: a.

Audience 84

Audience Ad Server MarTech ROI 84

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . Nicola Lewis, CEO, Finecast. Jenn Chen, President and CRO, Connatix. And OpenRTB 2.6

Cookies 126

Cookies Audience Media Ad Tech 126

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. million for the period, albeit a more modest rise of 11%.

Ad Tech 62

Ad Tech Marketing Demand Side Platform Ad Server 62

Monetize More

MAY 31, 2022

With the rCPM formula, you can estimate how much ad revenue the publisher makes per 1000 ad requests. Based on the number of impressions your ad units get, instead of the ones your programmatic media buying partner has agreed to pay for, rCPM shows publishers the real value they expect to get from an ad operations partner.

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CPM Header Bidding Fill rate Impressions 119

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Digiday

OCTOBER 26, 2022

Ranked as one of adland’s top three, Amazon now counts Facebook and Google among its peer set with the e-commerce giant preparing to accelerate its media business, a division that generated $8.8 billion in revenue last quarter. Attribution, ease of use, partnerships, and better signals.

Ad Tech 68

Ad Tech Demand Side Platform Ad Server Food 68

Automatad Inc.

NOVEMBER 8, 2023

In ad buying and selling, the different components that work with ad exchanges are the publisher, advertiser, supply-side platform (SSP), demand-side platform (DSP), and ad server. The ad exchange compares and analyzes all the bids received against your requirements, such as floor price and line items.

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Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

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First-Party Cookies Cookies Header Bidding Ad Tech 65