Digital Remedy
DECEMBER 20, 2022
2 Despite the economic downturn, large ad spend declines were limited to certain markets and are not reflective of the overall industry’s health. It seems that through 2022, large advertisers are still growing revenue, unemployment remains low, new business opportunities remain steady and digital media is still growing.
Martech
MAY 16, 2022
Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Advertisers will shop for ad inventory using Yahoo’s portal and sales team.
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Ad Monsters
DECEMBER 20, 2023
Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.
Digiday
JUNE 7, 2023
Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.
Ad Monsters
MAY 3, 2024
With the death of cookies, the decline of MFA sites, and 96% of publishers depending on contextual targeting for their business, a paradigm switch is set to occur, placing more value, and power, to the publishers who create high-quality content. Somewhere along the journey, we got away from that as the mode for buying and placing ads.
Martech
JANUARY 11, 2024
In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook.
Adtelligent
MAY 12, 2024
According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. The elimination process has already been started and is to be finished by the end of the year.
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