AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Media Demand Side Platform Data Management Platform Ad Space 52

Adweek

NOVEMBER 11, 2022

This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts.

Ad Tech 191

Ad Tech Ad Space Media Advertising 191

Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Advertisers will shop for ad inventory using Yahoo’s portal and sales team.

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Retail Media Ad Inventory Ad Space 86

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

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Media Conversion Rate Audience Demand Side Platform 52

Digital Remedy

MARCH 31, 2023

Behind every paid digital ad is what seasoned marketers know as a media buy. Gone are the days of simply throwing money at digital ads and hoping it sticks. With the right media buying tips and tricks, you can create a fruitful strategy that drives real returns on your investment, no matter what your campaign goals look like.

Media 52

Media Ad Space Demand Side Platform ROI 52

Martech Series

JUNE 23, 2022

TV advertising can be critical for big brands, and in recent years B2B businesses have also been venturing into this ad space. Larger Audience – Not many other kinds of media channels allow you to reach as many people with a single commercial as television advertising can. Advantages Of TV Advertising.

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Media Advertising Marketing Audience 99

Martech Series

SEPTEMBER 19, 2022

Adsta, a media market platform geared towards consumer packaged goods (CPG) brands looking to expand their grocery media reach, has announced a groundbreaking partnership with InMobi Commerce. Currently, CPG advertisers account for a large majority of retail media ad spend in the grocery space.

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Retail Media Electronics eCommerce 88

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. of total programmatic ad spend. In 2019 , 56.3%

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Demand Side Platform Ad Space Display Advertising Ad Inventory 105

Digiday

JULY 26, 2023

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Ad Space 67

Ad Space Advertising Audience Media 67

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

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Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Ad Monsters

MAY 13, 2024

This poses a significant question to advertisers: are you prepared for the effects that this year’s election has on your pre-existing media plans? These campaigns are historically given priority for TV placement, resulting in non-political advertisers being bumped to later months with more ad space.

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Advertising Ad Space Entertainment Retail 90

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. As ever in ad tech, the devil is in the detail.

Media 73

Media Demand Side Platform Ad Tech Impressions 73

Digiday

SEPTEMBER 5, 2023

It seems that Google’s influence over the entirety of the media landscape has inverted the traditional power dynamics of business, namely how it appears to have gotten the upper hand on the ad industry’s traditional pacesetters: media agencies. Continue reading this article on digiday.com.

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Agency Ad Space Media Marketing 68

Digiday

SEPTEMBER 20, 2022

For Wonder Media Network, however, programmatic advertising isn’t part of its inventory. ” Her team does not sell any of its ad space programmatically. This concept of efficiency that media planners are asked to find for their brands, often, I think, is actually laziness. Programmatic isn’t the best solution.

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Ad Inventory Media CPM Ad Space 55

Martech Series

AUGUST 11, 2022

Providing digital media buyers and sellers with liquidity, OAREX reduces payment wait time and offers flexible funding to support growth. OAREX, the provider of fast and flexible funding for digital media businesses, announced that the company hit a major milestone in Q2 2022 by processing more than 18,000 transactions totaling $1 billion.

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Ad Space MarTech Media Marketing 89

Digiday

DECEMBER 3, 2023

It’s a bargain bin for ad space at the cost of compromising principles. Less competition for ad inventory means lower prices, but at the cost of associating with a platform facing ethical challenges. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Advertising 74

Advertising Ad Inventory Ad Space Media 74

Digiday

NOVEMBER 2, 2022

This week’s Media Briefing takes a look at the pressure publishers are under to win advertisers’ remaining fourth quarter budgets ahead of the holiday season. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending.

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Media Ad Inventory Video Ads Advertising 61

Automatad Inc.

NOVEMBER 23, 2023

Publishers: The ones who post content online on websites, magazines, news media, and social networks. They are on the source or supply side, meaning they have the space to show ads. They can sell those spaces to brands and services for money. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc.

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Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. User-friendly interface for properly creating, managing, and optimizing ad campaigns.

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Demand Side Platform Ad Exchange Impressions Ad Space 59

Digiday

SEPTEMBER 29, 2022

This week’s Media Briefing compares and contrasts the different payment models that sportsbooks and publishers are using for content partnerships aimed at sports betting customer acquisition. Flat-fee / the traditional media buying model. Online and mobile sports betting has only been legal in the U.S.

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CPA Media Non-Profit Audience 62

Digiday

JUNE 7, 2023

Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.

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Ad Space Cookies Ad Tech Agency 64

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

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Ad Space Audience MarTech Advertising 120

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Was it the creative?

Advertising 107

Advertising Marketing Ad Exchange Retail 107

MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Clearcode

JULY 13, 2023

Examples of SSPs and Ad Exchanges that Clearcode has Built What Is a Supply-Side Platform (SSP)? A supply-side platform (SSP) is an advertising technology platform used by digital publishers to manage, sell, and optimize their advertising inventory (ad space). Used mainly by publishers to sell their ad inventory.

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Ad Exchange Header Bidding Ad Space Ad Inventory 72

MNTN

MARCH 18, 2024

Real-time bidding (RTB), a subcategory of programmatic media buying, is a digital advertising process where ad impressions are bought and sold on a per-impression basis, through instant, automated auctions as a user loads a webpage or application. How is it different from programmatic buying? And is it right for your brand?

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Header Bidding Ad Inventory Ad Space Impressions 52

More About Advertising

MARCH 22, 2017

Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX).

Media 40

Media Ad Exchange Ad Space Agency 40

Automatad Inc.

APRIL 25, 2024

It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. Publishers can create video ad spaces on their websites and sell them to advertisers through various programmatic means or direct deals. The most popular are Facebook, LinkedIn, and Instagram.

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Video Ads Advertising Viewability ROI 52

The Ad Tech Blog

APRIL 8, 2024

While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space. It can include everything from social media management to data analytics platforms.

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MarTech Advertising Machine Learning Conversion Rate 130

Digiday

JUNE 14, 2023

In a statement about the complaint, EU antitrust chief Margrethe Vestager said Google has a “very strong market position” in the online advertising sector as it collects users’ data, sells ad space and acts as an intermediary. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Ad Space Marketing Media Advertising 62

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Digiday

JUNE 19, 2023

The Trade Desk and RTL have unveiled a partnership enabling the programmatic buying of ad space on connected and linear broadcast devices beginning in Europe’s major markets on the opening day of the Cannes Lions Festival of Creativity. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Demand Side Platform Ad Server Ad Space Media 58

Digital Remedy

DECEMBER 15, 2021

The marketing funnel is collapsing and CTV offers a unique ad environment and full-funnel measurement capabilities. CTV’s ability to merge the often separated performance and brand marketing worlds is redefining the digital ad space. If you missed it, here’s a recap: Key Takeaways.

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Ad Space CPA Media Marketing 52

SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? How Does an Ad Exchange Work?

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Ad Exchange Ad Inventory Ad network Ad Space 64

SODP

JULY 25, 2023

The platform opens the site’s ad space up to for bidding from relevant demand partners. As the process is in real time, it ensures that the ad space is sold to the highest bidder, thereby optimizing the revenue. Some popular SSPs that publishers can use include Google Ad Manager (GAM), AppNexus, Rubicon Project and OpenX.

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Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Martech Series

FEBRUARY 23, 2023

InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers. In fact, 85% of CPG brands are planning to move additional marketing dollars toward retail media networks.

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Retail eCommerce Electronics Brand Awareness 84

Media Math

NOVEMBER 7, 2022

This also means there could be high demand for holiday ad space that could push up media costs. MediaMath is your go-to partner to reach the right high-value users with high-quality media at scale. Download our 2022 World Cup Campaign Guide to learn how to execute a winning campaign strategy with MediaMath.

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Viewability Ad Space Food Audience 52