Ad Targeting Ad Tech GDPR Media 
Ad Monsters
FEBRUARY 7, 2024
Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. After realizing Ad Tech’s potential, he joined data startups like PlaceIQ and Tapad in Product and Marketing roles.
Digiday
SEPTEMBER 20, 2022
The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Emerging channels: retail media and CTV. The cookieless future fuels consolidation. Sustainability (and don’t forget profitability).
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Smart-Hub
DECEMBER 22, 2023
What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data. AdTech Ecosystem: What is it and Who is it For?
TechCrunch Ads
MAY 26, 2022
Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.
Brid.tv
AUGUST 23, 2022
What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Let’s take a look at some of the major features to look for in an OTT ad network.
Automatad Inc.
JANUARY 31, 2022
Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% However, it has been dubbed as unreliable and a misleading gesture aimed at GDPR. .
Basis
MAY 20, 2022
Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.
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