AdExchanger

FEBRUARY 11, 2024

It was best-known for something it wasn’t actually designed to do: targeting ads. The cookie – originally named “magic cookie” – which single-handedly enabled a generation of ad targeting, measurement and some mayhem, died this year.

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Adtelligent

MAY 26, 2021

These actions include new laws and regulations applied to the digital world, such as the ePrivacy Directive and the General Data Protection Regulation (GDPR). The sheer volume of this data can provide valuable insights into customer’s behavior and improve targeting significantly. What are the alternatives to third-party cookies?

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The Ad Tech Blog

MARCH 25, 2024

This can lead to consumer mistrust and legal challenges, especially under strict regulations like GDPR and CCPA, which emphasize user consent. Over-reliance on automated systems without human oversight can lead to inappropriate ad targeting and personalization errors. What risks come with inadequate data protection?

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Brid.tv

NOVEMBER 17, 2023

Although it is still one of the most common advertising methods, advertisers are actively looking for alternatives to behavioral targeting (such as contextual, semantic, permission-based, and so on). Secondly, behavioral targeting seems to have missed the mark on making advertisements “less annoying” for the consumer.

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The Ad Tech Blog

APRIL 28, 2024

Consent Management: Blockchain can manage user consents in a transparent manner, ensuring compliance with privacy laws like GDPR and CCPA. As a result, there is a growing demand for innovative solutions that can provide robust privacy protections while still enabling effective ad targeting.

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Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Let’s take a look at some of the major features to look for in an OTT ad network.

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Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Unity Ads 9.

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Automatad Inc.

JANUARY 31, 2022

Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers. 2021 was the strongest year on record for U.K’s ad market, recording a 26.4% However, it has been dubbed as unreliable and a misleading gesture aimed at GDPR. .

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Smart-Hub

DECEMBER 8, 2023

Advantages of Programmatic Advertising Without Third-Party Data The introduction of data security standards such as GDPR and TCF forces companies to abandon third-party data. Run a Profitable Ad Exchange Business! This ensures that the ecosystem of programmatic receives precise ad targeting without user privacy violations.

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Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

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Single Grain

JUNE 25, 2021

Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.

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Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). Contextual targeting is coming back. Contextual targeting works with keywords and web content. It never really went away!

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Ad Monsters

JUNE 28, 2022

DMPs: DMPs were explicitly designed to improve the quality of programmatic ad targeting and were once a widely adopted and crucial piece of the ad tech ecosystem. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Playable Ads Rewarded Video Ads N/A.

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them.

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Clearcode

MAY 10, 2023

I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. Michael Sweeney: Do you think there will be a point in time when Google will make their data clean room tech open to other parties?

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