Ad Targeting Ad Tech GDPR Retargeting 
Digiday
SEPTEMBER 20, 2022
The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Since then, Privacy Sandbox and any number of aviary-themed phrases have been etched indelibly into the collective mindset.
Smart-Hub
MARCH 14, 2022
In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). According to a Google study on the impact of cookieless targeting, the top 500 global ad publishers saw a 52 percent drop in ad income.
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Brid.tv
DECEMBER 21, 2022
Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Unity Ads 9.
Smart-Hub
DECEMBER 8, 2023
It is not required to use the DMPs at all, as the ecosystem of programmatic ads is full of other technological solutions for precise user targeting. SmartHub, for instance, has an integrated technology stack for targeting and retargeting that protects user privacy and does not rely on 3rd party data.
Single Grain
JUNE 25, 2021
Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.
Clearcode
MAY 10, 2023
I’ve been on both the AdTech side and also on the publisher side, and since the rise of GDPR, the move towards the privacy-first type of advertising has taken hold and data clean rooms aim to fill that gap. That’s the traditional retargeting that everyone knows and loves. For us, that’s not the most exciting use case.
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