Ad Monsters
JANUARY 9, 2024
Some Advertisers are Worried Some have raised concerns about the potential impact of IP Protection on ad targeting and measurement. Location-based targeting will take a hit, which for some advertisers means more than just retargeting users’ mobile devices as they pass by a brand’s retail outline.
Digiday
SEPTEMBER 20, 2022
Of course, discussions around the future of ad targeting and measurement will have added urgency for executives based in the European Economic Area where GDPR has curtailed efforts to test proposals from the likes of Google and The Trade Desk.
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Martech
MARCH 15, 2022
At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.
Smart-Hub
DECEMBER 8, 2023
It is not required to use the DMPs at all, as the ecosystem of programmatic ads is full of other technological solutions for precise user targeting. SmartHub, for instance, has an integrated technology stack for targeting and retargeting that protects user privacy and does not rely on 3rd party data.
Clearcode
MARCH 15, 2023
Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR. when signing up for a newsletter.
Single Grain
JUNE 25, 2021
Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.
Smart-Hub
MARCH 14, 2022
In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). According to a Google study on the impact of cookieless targeting, the top 500 global ad publishers saw a 52 percent drop in ad income.
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