Ad Targeting First-Party Cookies GDPR Retargeting 
Martech
MARCH 15, 2022
At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.
Single Grain
JUNE 25, 2021
Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK. However, as with all after-the-fact legislation, GDPR is based on the technology at the time. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.
Clearcode
JANUARY 22, 2023
Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. 2018: The EU’s GDPR goes into force on May 25, 2018.
Expert insights. Personalized for you.
115 
Let's personalize your content