Digiday

FEBRUARY 27, 2024

Although it is in the coming year, with the industry at a crossroads for the future of ad targeting and campaign measurement both on TV and online, where the answers to some of the industry’s most crucial questions lie. Continue reading this article on digiday.com.

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Digiday

JANUARY 22, 2023

Asked what specific ad targeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said.

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Paleo AdTech

JULY 6, 2021

Beth Wallace was introduced to the listeners of Paleo Ad Tech during our Joe Zawadzki episode where the founder of MediaMath mentioned his experience in the early 2000’s with his graciously demanding client at AOL – a client who, in the grand tradition, pushed Joe and his tyro team at Poindexter to innovate faster.

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Digiday

MARCH 19, 2023

Sources said outcomes could include the streaming service overhauling its relationship with Microsoft, which has powered Netflix’s ad tech. Sources familiar with Netflix’s early conversations suggested they were a precursor to the streaming giant eventually building or buying its own ad tech.

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Digiday

JANUARY 10, 2023

It’s been a tough, sobering year in ad tech, with layoffs, advertising cuts, strategic resets and investment shortages. All of these issues arose while the ground continued to shift under the ad tech community as the tracking moved from precision to prediction. But every ad tech company believes the same thing.

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VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. The companies will combine their publishing, data, and ad-tech platforms which they say will allow commercial partners to buy ads across their sites with combined audiences.

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Digiday

MAY 3, 2023

Key details: AI is the new buzzword in ad tech Measurement and identity need to be “stitched by the hip” Spanish-language CTV offerings get the spotlight The BBC returned to the NewFronts stage for the first time in two years. ” The new buzzword AI is officially the new ad tech buzzword.

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AdExchanger

SEPTEMBER 25, 2023

Shopify Audiences, the ecommerce platform’s ad tech integration product, doubled its partner roster on Monday and announced new ad targeting and analytics features. In January, Pinterest was added to the mix. Shopify Audiences debuted last year with only Google and Meta.

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Ad Monsters

FEBRUARY 9, 2024

YY: Can you explain how the advanced AI used in TransUnion’s upgraded identity graph enhances identity resolution and demographic enrichment for ad tech purposes? How does this partnership enhance the reliability of data used in ad targeting? MS: TransUnion uses advanced AI in a four-stage methodology.

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Exchange Wire

JUNE 19, 2023

Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains crucial in order to preserve trust and transparency. Could PETs be the answer to all our ad tech privacy prayers? appeared first on ExchangeWire.com.

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Exchange Wire

OCTOBER 31, 2023

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the [.]

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Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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The Ad Tech Blog

FEBRUARY 22, 2021

It is fundamentally wrong to think that executives won’t click on targeted ads or fill up lead forms. While in the recruiting business, I’ve spent ten grand on Facebook Ads , targeting CTOs looking for remote engineering talents. How many clients did I get with these targeted ads? One, as well.

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VideoWeek

JULY 17, 2023

But Google’s aim is that by the time this deadline hits, advertisers, publishers, and ad tech companies will all already be familiar with the alternative tools created within its Privacy Sandbox. To do this, Google has created a finite list of topics and sub-topics which can be used for ad targeting.

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Paleo AdTech

DECEMBER 10, 2023

Joe Zawadzki is CEO of MediaMath , ad tech pioneer and noted investor, mentor and visionary. Poindexter was originally focused on website personalization and optimization, and customers such as AOL and American Express asked them to deliver better prospects in the first place (aka, ad tech).

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Ad Tech Daily

MARCH 29, 2023

Contextual Audio Ads offer advertisers unlimited capacity to dynamically generate fully-customized creative content that is relevant to the listener’s specific context and environment.

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MNTN

MARCH 24, 2023

All of this said, advertisers need the right tools and capabilities from streaming ad tech to be able to reach those specific decision makers, among other groups. At this point in major streaming networks’ ad evolution however, some are still working out the kinks when it comes to targeted advertising.

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Ad Tech Daily

MARCH 16, 2023

With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers (..)

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Ad Tech Daily

JULY 18, 2022

The post Walmart and Roku Debut First-of-its-Kind Partnership to Bring Commerce to TV Ads appeared first on Ad Tech Daily. Walmart will be the exclusive retailer to enable streamers […].

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Ad Tech Daily

MAY 25, 2022

The post Upcoming VlogBox Get-Together Webinar To Examine Data Analytics and User Engagement appeared first on Ad Tech Daily. Anna McMichael, VlogBox’s strategic partnerships director, together with experts from IRIS.TV, and Wantent, will discuss strategies that can be used for effective viewer […].

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Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. This case jeopardizes the efficiency of ad targeting.” No in-house data available?

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Paleo AdTech

DECEMBER 10, 2023

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. A future guest? We’ll see.

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Digiday

MAY 7, 2023

With the promise of offering more first- and second-party data and millions of intent-based shoppers, companies have built a host of new capabilities through in-house tools and new partnerships with social networks and ad-tech companies. You’ve got to be cautious where your data is going as a retailer,” Skinner said.

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Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged.

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Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. In short, it’s complicated, which a direct ads sales business isn’t.

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Paleo AdTech

MAY 25, 2021

Joe Zawadzki is CEO of MediaMath , ad tech pioneer and noted investor, mentor and visionary. Poindexter was originally focused on website personalization and optimization, and customers such as AOL and American Express asked them to deliver better prospects in the first place (aka, ad tech).

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Ad Tech Daily

MARCH 6, 2023

. — Sam’s Club®, a division of Walmart Inc.

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Ad Monsters

JANUARY 30, 2024

I’ve been in the ad tech space for a long time, and we’re not like other consumers. Jo Kinsella : We can expect to see increased ad targeting and personalization innovations. The post Ad-Tech Providers Respond to Consumer Malcontent with the State of Streaming appeared first on AdMonsters.

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Digiday

JUNE 9, 2022

AT&T’s ad tech business Xandr (formerly AppNexus) has a new owner: Microsoft. The ad tech vendor was unlike any other ad tech vendor around. Procrastinating made sense to AppNexus chiefs for one main reason as investors weren’t exactly as enthralled with ad tech at the time.

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Digiday

SEPTEMBER 20, 2022

The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Since then, Privacy Sandbox and any number of aviary-themed phrases have been etched indelibly into the collective mindset.

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VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Future Innovations (2023 and Beyond) As the Ad Tech industry continues to evolve, ongoing innovations promise exciting possibilities.

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AdExchanger

FEBRUARY 11, 2024

It was best-known for something it wasn’t actually designed to do: targeting ads. The cookie – originally named “magic cookie” – which single-handedly enabled a generation of ad targeting, measurement and some mayhem, died this year.

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AdPushup

FEBRUARY 23, 2023

The use of ChatGPT in AdTech has the potential to significantly change the industry by improving ad targeting, personalization, and engagement. AdTech, or advertising technology, is an industry that uses technology to automate and optimize buying, selling, and displaying digital advertising. ChatGPT is [.]

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Digiday

JULY 12, 2022

Good news: The connected TV ad industry seems to be becoming increasingly aware that it cannot rely on the IP address as the channel’s de facto identifier. An agency executive I spoke to recently was talking up an ad tech firm that enables advertisers to target CTV ads to individual households.

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Digiday

NOVEMBER 14, 2022

Investors and executives there hope Lumen’s wares will resonate with contemporary market demand given the impending decline of traditional ad targeting and measurement tools such as the third-party cookie. ” Lumen’s $3.5 million] if they wanted to.” ”

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TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

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