Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Yahoo Ad Tech 19.

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Ad network Mobile Ads Header Bidding CPM 66

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Targeting Options. Marketplace 3.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Digiday

NOVEMBER 6, 2022

For better or worse, ad tech vendor OpenWeb is attracting a lot of attention. That’s what happens when an unprofitable business is given $170 million to help ad-funded publishers (and advertisers) at a time when those same businesses are being battered by economical and structural headwinds. Bullet dodged.

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Ad Tech Data Management Platform Affiliates Ad Inventory 65

Smart-Hub

DECEMBER 8, 2023

Demand-Side Platform (DSP): how advertisers automatically bid on ad inventory With the help of demand-side platforms (DSPs), solo advertisers and agencies buy audience. They buy an audience, not an ad space. If somebody sees an ad they are not interested in, no one benefits. Filtering support during targeting.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Smart-Hub

OCTOBER 24, 2023

Programmatic traffic monetization also enables websites to offer core services for free, such as search engines and social media, while covering operational costs through advertising revenue. This competition often leads to higher ad prices and increased revenue for publishers. Looking For Detailed Case Studies?

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Advertising Click Through Rate A/B Testing Header Bidding 52

VideoWeek

AUGUST 18, 2023

.” The launch comes at a tumultuous time for Telia, whose media revenues and share prices have been hit by an advertising downturn. The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform.

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Ad Tech Audience Agency Media 52

Monetize More

FEBRUARY 7, 2023

Scale is therefore a limitation since it requires tonnes of publishers & media buyers to collect & share user data. These APIs can help you get metrics equivalent to third party cookie data on conversions, ad targeting, remarketing, prevention of ad fraud and traffic bots, audience attribution, etc.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Playable Ads Rewarded Video Ads N/A.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them.

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First-Party Cookies Cookies Header Bidding Ad Tech 68

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

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Advertising A/B Testing Retargeting Conversion 52