Exchange Wire

AUGUST 18, 2022

Ahead of ATS Singapore 2022, Lashanne Phang, senior director, mobile at PubMatic, writes about how ad targeting on mobile has fared one year on since Apple's changes to IFDA in this exclusive article. The post One Year In, IDFA Shows Promising Signs for Media Buyers appeared first on ExchangeWire.com.

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Digiday

OCTOBER 18, 2023

Social media behemoths like TikTok and Meta are testing ad-free, subscription tiers outside of the U.S., inching closer to the idea of users paying for their social media accounts. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Meta declined to be interviewed for this article.

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Media Marketing Advertising Ad Targeting 99

VideoWeek

MAY 7, 2024

International broadcaster NBCUniversal has announced a new retail media partnership with ecommerce business Instacart, which will enable NBCU advertisers to target and measure campaigns using Instacart’s first-party data. Follow VideoWeek on Twitter and LinkedIn.

Retail 52

Retail Media eCommerce Cookies 52

Exchange Wire

OCTOBER 2, 2023

In today's ExchangeWire news digest: Disney Plus to restrict password sharing; Norway pushes for ban on Meta's ad targeting practices to be extended across Europe; and Apple's objections to fines from Dutch authorities are denied. Disney Plus warns of crackdown on [.]

Ad Targeting 52

Ad Targeting Media 52

MNTN

SEPTEMBER 1, 2023

A new eMarketer article suggests the future of television lies in symbiotic retail media partnerships, judging from the surge experts are anticipating in US retail media CTV ad spend. Meanwhile, Walmart and NBCUniversal have also collaborated to tap into the potential of retail media CTV partnerships. billion by 2027.

Retail 98

Retail Media Ad Targeting Advertising 98

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Admixer

APRIL 17, 2020

Programmatic media buying is a data-driven industry that heavily relies on technological solutions and software platforms. DSP and DMP are two crucial components of the programmatic ecosystem that match ads with the most relevant audience. DMP is paramount to data-driven advertising and precise targeting.

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Ad Targeting Audience Media Advertising 52

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

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Retail Media Ad Tech Audience 98

Digiday

AUGUST 23, 2023

Interested in sharing your perspectives on the media and marketing industries? Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Join the Digiday research panel. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday.

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Ad Targeting Marketing Media 65

Paleo AdTech

DECEMBER 10, 2023

Poindexter was originally focused on website personalization and optimization, and customers such as AOL and American Express asked them to deliver better prospects in the first place (aka, ad tech).

Real Estate 52

Real Estate Media Ad Tech Ad Targeting 52

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. What comes to mind when you think about being Black and working in advertising and digital media?

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Ad Tech Media Agency Audience 88

Paleo AdTech

DECEMBER 10, 2023

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. That’s kind of what Simulmedia does for TV, now that we think about it.)

Media 52

Media Ad Server Ad network Ad Tech 52

Relevant-Digital

OCTOBER 17, 2022

Founded in 2012, Finnish Relevant Digital offers digital advertising-related technologies and services to help media companies increase their revenue on digital services.

Ad Targeting 52

Ad Targeting Audience Advertising Media 52

Digiday

MAY 7, 2023

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks. Part of the broader world of commerce media, retail media networks sit alongside e-commerce while also competing with e-commerce channels for advertisers’ dollars.

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Retail Media Cookies Ad Tech 64

Digiday

MAY 8, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Ad Targeting 83

Ad Targeting Media Marketing 83

VideoWeek

DECEMBER 5, 2023

A Spanish news media trade association representing many of the country’s largest newspapers has filed a €550 million lawsuit against Meta, alleging that the tech giant has come to its position of dominance in the ad market through illegitimate means.

Media 52

Media GDPR Advertising Ad Targeting 52

Media Math

FEBRUARY 19, 2023

It’s not all doom and gloom though, participants in the digital media supply chain can do a number of things to bring more sustainability to the industry. How to win at sustainable advertising The key to reducing the carbon footprint of your media buying really comes down to reducing media waste.

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Media Viewability A/B Testing Electronics 52

Digiday

MAY 5, 2024

Snap, which positioned itself as “not social media,” discussed ways it is using AI to help create augmented reality lenses for users and advertisers within minutes. Giants like Samsung also focused their events on ways they’re using AI for content, ads and audiences. Continue reading this article on digiday.com.

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Machine Learning Advertising Ad Targeting Media 81

Banner Flow

MAY 12, 2023

The social media landscape is ever-evolving and marketers need to stay updated to get the best results. In order to help you stay on track, we’ve put together some of the latest updates to social media platforms in the past week. Subscribe to our newsletter for more weekly social media updates.

Media 52

Media Affiliates Brand Awareness Entertainment 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Media Demand Side Platform Data Management Platform Ad Space 52

Digiday

MAY 9, 2024

Despite a slowdown in podcast ad revenue growth, podcast networks and ad platforms took to the stage Thursday at the IAB’s annual Podcast Upfront held in New York City to talk up new show launches, improvements in measurement and ad targeting and reaching audiences beyond audio platforms with video.

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Ad Targeting Audience Media Marketing 64

Digiday

MAY 17, 2023

This week’s Media Briefing dives deep into the top trends from six publishers’ first quarter earnings reports.

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Media Ad Targeting Advertising 41

OpenX

JULY 21, 2023

Here are the highlights from our Supply-Side Targeting: Demand Addressability From Your Media panel. I don’t think anyone can solve it by themselves,” he added. Ben Hovaness , SVP of Marketplace Intelligence, Omnicom Media Group North America, shared that OMG has evolved how they work with supply-side partners.

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Media Cookies CPM Conversion 52

Digiday

FEBRUARY 27, 2024

Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Digiday

MAY 3, 2023

There was also a showcase of a number of Spanish-language and bilingual media companies. Key details: AI is the new buzzword in ad tech Measurement and identity need to be “stitched by the hip” Spanish-language CTV offerings get the spotlight The BBC returned to the NewFronts stage for the first time in two years.

Ad Tech 62

Ad Tech Media Machine Learning Audience 62

Digiday

OCTOBER 18, 2022

With their combined strength in first-party data and increased retail footprint, grocery chains Kroger and Albertsons have an opportunity to upend the status quo in the retail media network landscape with their proposed merger. The idea of retailers turning their websites into media platforms isn’t a new one. supermarket sector.

Retail 60

Retail Media Manufacturing Finance 60

Digiday

DECEMBER 3, 2023

Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. This is an iterative process — “sandbox” in software parlance refers to a testing environment, after all.

Audience 86

Audience Cookies Ad Targeting Media 86

AdExchanger

NOVEMBER 2, 2022

The future of TV is addressable, meaning one-to-one ad targeting to a device, across not just CTV but also linear inventory. Yet still, addressable TV remains a small piece of media buying, which the industry addressed at Paramount’s Addressable Now summit in New York City.

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Ad Targeting Media 91

Basis

JANUARY 26, 2023

Here’s what to read from the week of 1/20/23 – 1/26/23 to stay ahead of the curve: Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies? Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don’t have to.

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Agency Media Marketing Ad Targeting 52

Digiday

FEBRUARY 8, 2024

Mark Slade, vice president of brand, Digital Turbine Advertisers are hyper-focused on the next wave of mobile ad targeting. Without immediate action, however, research shows that even if they meet the challenge of navigating Google’s Privacy Sandbox later this year, they’ll still be wasting 65% of their ad spend.

Advertising 79

Advertising Mobile Ads Ad Targeting Audience 79

Paleo AdTech

MAY 25, 2021

Poindexter was originally focused on website personalization and optimization, and customers such as AOL and American Express asked them to deliver better prospects in the first place (aka, ad tech).

Real Estate 40

Real Estate Media Ad Tech Ad Targeting 40

Paleo AdTech

AUGUST 10, 2021

Dave Morgan is the CEO and founder of Simulmedia , which provides a scaled ad targeting platform for TV and video games. In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. That’s kind of what Simulmedia does for TV, now that we think about it.).

Media 40

Media Ad Server Ad network Ad Tech 40

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners. Immediate Benefits of Social Media Platforms for Business.

Media 59

Media Marketing Audience Brand Awareness 59

VideoWeek

JANUARY 26, 2024

The French firm aims to put AI at the “core” of its business, allowing all 100,000 staff to use “trillions of data points about content, media, and business performance” in order to optimise media planning and ad personalisation. The company reported 6.3 percent YoY organic growth for the full year, with 5.7

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Media Agency Entertainment Cookies 52

Digiday

OCTOBER 20, 2022

For many of the media companies on stage at Advertising Week in Manhattan this week, it’s clear “go big or go home” is the shared strategy for video content this year. Other media companies like E! YouTube will allow advertisers to place audio-only ads of up to 30 seconds long in a video, up from 15 seconds allowed now.

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Audience Media Advertising Pop-Up 61

Martech

APRIL 20, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is our roundup of now available AI-powered martech products, platforms and features announced this week: Constant Contact’s AI Content Generator allows customers to automate the copy drafting process for email, text and social media campaigns.

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Ad Targeting MarTech Audience Media 96

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Time crunch DPS preview The Verge challenges Twitter, The Athletic adds ads, Condé Nast recognizes its union, and more. Time crunch.

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Media Advertising Cookies Impressions 61