Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

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More About Advertising

DECEMBER 21, 2021

Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server.

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Ad Tech Ad Server Retail Media 59

VideoWeek

APRIL 10, 2024

The 2024 categories are: Campaigns Best CTV Campaign Best Social Video Campaign Best Cross-Media Video Campaign Best Use of Data Best Video Campaign Best Performance Campaign Best Commerce Media Campaign Best Video/TV Out of Home Campaign Best Use of AI Technology Best CTV App Innovation Best CTV Ad Tech Innovation Best Video Ad Tech Innovation Best (..)

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VideoWeek

MARCH 20, 2024

Agency holding company Publicis Groupe has announced the launch of a new retail media platform housed within its data unit Epsilon. The new unit, Epsilon Retail Media, builds on Epsilon’s acquisition of retail media tech business CitrusAd three years ago.

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Exchange Wire

FEBRUARY 27, 2024

The post Jerry Daykin on Bridging Brand Integrity and Ad Tech Evolution appeared first on ExchangeWire.com. Jerry Daykin, a seasoned brand-side marketer with a career spanning roles at Diageo, GSK, and Mondelēz, delves into the challenges and opportunities [.]

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Paleo AdTech

DECEMBER 10, 2023

Michael was one of the co-founders of Invite Media in 2007, with college classmates at the University of Pennsylvania. He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

Media 52

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Digiday

APRIL 11, 2023

Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” Earlier this month, multiple sources told Digiday that Magnite was exploring the option of bypassing DSPs by forging direct relationships with media agencies.

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Paleo AdTech

DECEMBER 10, 2023

In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. It merged with the legendary 24/7 agency in 2001 to form 24/7 Real Media (later acquired by WPP and morphed into Xaxis). That’s kind of what Simulmedia does for TV, now that we think about it.) A future guest?

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Digiday

JULY 21, 2022

Although since those inquiries, certain details have emerged with Insider reporting that revenue guarantees — these usually played a key role in winning RFPs during the early days of ad tech — from rival contenders were “underwhelming” (Google’s included), a sign that Netflix wants revenue, and fast.

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Digiday

JANUARY 3, 2023

Not only can this form of advertising be turned off and on with relative ease compared to linear TV, he continued, it’s also well placed to grow as ad dollars are shifted over to channels, platforms, and media owners that can guarantee more bang for the buck. Even so, few would have pegged ad tech.

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Exchange Wire

DECEMBER 7, 2023

Nexta, a leading provider of Ad tech solutions to scale personalised advertising, today (December 7th, 2023) announced the launch of its new retail media solution. The post Nexta Announces its New Retail Media Solution & Partnership With Danish Retailer Dagrofa appeared first on ExchangeWire.com.

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Paleo AdTech

DECEMBER 10, 2023

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. Sonar was consciously competitive with DoubleClick Media, run by Wenda Millard , but the twentysomething staff had no atavistic attachment to mainline media. It was hysterical.”

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

VideoWeek

SEPTEMBER 29, 2023

The judging panel of media, tech and creative specialists brought their marketing and technology expertise to categories ranging from social and ad technology, right through to data and sustainability.

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Paleo AdTech

DECEMBER 10, 2023

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew was VP of Strategy at Casale Media from 2001-15. The official date of Casale Media’s founding was 2003.)

Media 52

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Paleo AdTech

DECEMBER 10, 2023

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

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Paleo AdTech

DECEMBER 10, 2023

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Since 2018, Matt has led a team at TransUnion , where he is currently EVP Media & Entertainment Vertical. .”

Media 40

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Exchange Wire

JULY 5, 2022

Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland - with this partnership making in-email advertising more efficient [.].

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VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. Decoupling the ad server from the exchange will open up the supply chain for more competition.

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Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

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Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. It’s a passion driven by a love of media and its role in our society. But there are a lot of publishers who haven’t updated their ad hierarchy.

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Paleo AdTech

DECEMBER 10, 2023

It was a public company and resembled DoubleClick, with an ad server called AdMonitor, and both premium and secondary ad networks. In 2001, DoubleClick acquired the tech assets of L90, including its ad server. L90 changed its name to MaxWorldwide.

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Ad Server Retargeting Ad network Ad Tech 52

Digiday

JANUARY 22, 2023

to Disney’s media properties and more than 100 million U.S. household-level IDs, she added. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Disney’s ad server already powers 100% of Hulu’s and Disney+’s ad platforms in the U.S.,

Ad Targeting 74

Ad Targeting Ad Server Geo targeting Ad Tech 74

Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

MARCH 8, 2022

Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer. Andrew was VP of Strategy at Casale Media from 2001-15. The official date of Casale Media’s founding was 2003.).

Media 52

Media Header Bidding Ad network Cookies 52

Paleo AdTech

DECEMBER 22, 2021

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. Sonar was consciously competitive with DoubleClick Media, run by Wenda Millard , but the twentysomething staff had no atavistic attachment to mainline media. It was hysterical.”

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Paleo AdTech

OCTOBER 26, 2021

Michael was one of the co-founders of Invite Media in 2007, with college classmates at the University of Pennsylvania. He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

Media 40

Media Non-Profit Ad Tech Ad Server 40

Paleo AdTech

JULY 6, 2022

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Since 2018, Matt has led a team at TransUnion , where he is currently EVP Media & Entertainment Vertical. .”

Media 45

Media Ad network Ad Server Entertainment 45

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

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VideoWeek

FEBRUARY 27, 2023

Good luck to all applicants!

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Paleo AdTech

DECEMBER 10, 2023

It proved particularly attractive to large media agencies. Artemis came to Havas, a French holding company, via the acquisition of Hook Media, an agency founded by Don Epperson, who became global CEO of Havas Digital. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server.

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Ad Server Rich Media Agency Ad Tech 52

Martech Series

JUNE 21, 2022

Investment expands global data and media agreements for multiple years, and provides advertisers leveraging the Tremor International platform with access to exclusive, premium content. Partnership between a leading tech platform, OEM and OS is rare in the CTV landscape. Tremor International Ltd., Tremor International Ltd.,

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Paleo AdTech

AUGUST 10, 2021

In the mid-1990s, he founded Real Media — one of the first ad-serving and -networking companies. It merged with the legendary 24/7 agency in 2001 to form 24/7 Real Media (later acquired by WPP and morphed into Xaxis). That’s kind of what Simulmedia does for TV, now that we think about it.). A future guest?

Media 40

Media Ad Server Ad network Ad Tech 40

More About Advertising

SEPTEMBER 14, 2016

The programmatic ad wars have taken an interesting turn with ad blocker Adblock Plus setting up its own ad server, seemingly (at one point) with the connivance of Google and AppNexus, which both have their own whopper servers. The news was announced by third party ComboTag, yet another ad tech firm.

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Ad Server Ad Tech Media Finance 58

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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TechCrunch Ads

JULY 12, 2022

The Trade Desk develops advertising automation tools and manages an ad network that couples online publishers with brands. Automation allows Disney to sell more ads at scale and accelerates the company’s goal to target more of its overall pool of first-party data. Netflix is also in talks with ad tech businesses.

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Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. So, what of the ad tech sector?

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VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. .”

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