VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

JUNE 2, 2022

With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. Regardless of the outcome, this is undoubtedly a time of epic transformation for the ad tech space.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Ad Server 52

Monetize More

JULY 28, 2022

Publishers can choose to allow their ads to be displayed on Open Bids, allowing them to receive revenue from all of the ads shown on the platform. Header bidding runs on a user’s browser while Open Bidding runs on an ad server, making it easier for the user’s device to load the overall ad setup.

Header Bidding 72

Header Bidding Ad Exchange Cookies Ad network 72

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. You have plenty of options in that regard, but the easiest one is through mobile advertising.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. By implementing it, any website can sell advertising space through an open auction.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Smart-Hub

AUGUST 2, 2022

The revenue management and revenue officer look explicitly for these opportunities and facilitates progress in this direction, such as allocating advertising budgets across different ad spaces and placements to generate more revenue. Creation of reports.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Automatad Inc.

DECEMBER 1, 2023

Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.)

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52