Ad Server, Ad Space and Ad Tech

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange

Ad Exchange Ad Server Ad Space Ad network

Explain This to Me…Best of AdMonsters Decoder 2023

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding

Header Bidding Viewability CPM Impressions

What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? The ad exchange is a popular programmatic medium in ad tech.

Ad Exchange

Ad Exchange Fill rate Ad Server Header Bidding

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. . “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad Targeting

Google Creates a Bold Alternative to Header Bidding

MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. Regardless of the outcome, this is undoubtedly a time of epic transformation for the ad tech space.

Header Bidding

Header Bidding Ad Exchange Ad Inventory Ad Server

Programmatic advertising vs Direct Buying: Who’s the boss?

Monetize More

JUNE 2, 2022

The ad exchange follows this up with an auction to select the winning ad creative. Finally, the ad creative is displayed on the publisher’s site after it has been retrieved from the ad server. It is not feasible for agencies to buy display ads from the same sites at 10 different places and pay 10 different prices.

Advertising

Advertising Ad Inventory Ad Exchange Impressions

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech

Ad Tech Media Cookies Audience

Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

JULY 6, 2021

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. Ad Operations workflow entails a bunch of different tasks and isn’t limited just to campaign planning and implementation.

Ad Ops

Ad Ops Ad Exchange Ad Tech Non-Profit

How to Deal With Troubleshooting Revenue Fluctuations in Programmatic Advertising?

YieldBird

AUGUST 23, 2023

Distinguish Anomalies: Understanding the setup of your ad space is crucial to know what behaviors are not standard for our settings. Be aware of whether you expect high occupancy with direct campaigns, Header Bidding involving multiple SSP platforms, or a video player with an ad block option.

Header Bidding

Header Bidding Advertising Ad Exchange Impressions

Why white label programmatic platform and white label ad operation team are great solutions for your business

Smart-Hub

AUGUST 2, 2022

The revenue management and revenue officer look explicitly for these opportunities and facilitates progress in this direction, such as allocating advertising budgets across different ad spaces and placements to generate more revenue. Creation of reports.

Ad Ops

Ad Ops Ad Server Advertising Retargeting

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

Header Bidding

Header Bidding Demand Side Platform Impressions Video Ads

Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. They help set up ad campaigns, video ads, reporting, and more.

Video Ads

Video Ads Non-Profit CPM Viewability

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. When a user opens the publisher’s app, a piece of ad real estate is generated.

Ad network

Ad network Mobile Ads Header Bidding CPM

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding

Header Bidding Ad Server Impressions Ad Inventory

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

Smart-Hub

AUGUST 8, 2023

At its core, B2B programmatic advertising is the automated buying and selling of online advertising space, tailored specifically towards businesses rather than individual consumers. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.

Advertising

Advertising Ad Server Video Ads Ad Exchange

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility.

Ad network

Ad network Video Ads Header Bidding CPM

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

What Is Supply Side Platform (SSP)?

YieldBird

JUNE 22, 2023

This includes details about their ad space, audience, and targeting options. User Visit : An ad request is triggered when a user lands on a publisher’s website. Ad Request : The publisher’s SSP sends the ad request to multiple ad exchanges and Demand Side Platforms (DSPs) connected to the SSP.

Demand Side Platform

Demand Side Platform Ad Inventory Ad Exchange Ad Space

What Is Supply Side Platform (SSP)?

YieldBird

JUNE 22, 2023

This includes details about their ad space, audience, and targeting options. User Visit : An ad request is triggered when a user lands on a publisher’s website. Ad Request : The publisher’s SSP sends the ad request to multiple ad exchanges and Demand Side Platforms (DSPs) connected to the SSP.

Demand Side Platform

Demand Side Platform Ad Inventory Ad Exchange Ad Space

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. You have plenty of options in that regard, but the easiest one is through mobile advertising.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

Google Open Bidding: Is it better than Header Bidding?

Monetize More

JULY 28, 2022

Publishers can choose to allow their ads to be displayed on Open Bids, allowing them to receive revenue from all of the ads shown on the platform. Header bidding runs on a user’s browser while Open Bidding runs on an ad server, making it easier for the user’s device to load the overall ad setup.

Header Bidding

Header Bidding Ad Exchange Cookies Ad network

AdTech Trends

AdTech Ecosystem: Everything You Need to Know

Explain This to Me…Best of AdMonsters Decoder 2023

Trending Sources

What Is Ad Exchange and How Does it Work – A Guide for Publishers

UK finally opens antitrust probe of Google’s role in the adtech stack

Google Creates a Bold Alternative to Header Bidding

Programmatic advertising vs Direct Buying: Who’s the boss?

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

Outsourced Ad Ops: Where to Find and What to Consider

How to Deal With Troubleshooting Revenue Fluctuations in Programmatic Advertising?

Why white label programmatic platform and white label ad operation team are great solutions for your business

Best Guide to Display Lumascape [2023]

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Types of Video Ads – Advantages and Best Practices for Publishers

20 Best Mobile Ad Networks for Publishers and App Developers

How to maximize revenue with Header Bidding? [10x more ad revenue]

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

20 Best Video Ad Networks for Publishers

The Best Mobile Ad Networks For 2023

What Is Supply Side Platform (SSP)?

What Is Supply Side Platform (SSP)?

Modern Programmatic Monetization Strategies

12 Best Mobile App Monetization Platforms for Publishers in 2023

Google Open Bidding: Is it better than Header Bidding?

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