Automatad Inc.

NOVEMBER 8, 2023

So, to get you started, this blog takes you through an extensive guide on ad exchange and gives you knowledge that professional publishers should have. What Is Ad Exchange? An ad exchange is an online marketplace and an intermediate that facilitates the buying and selling ad space between publishers and advertisers in real time.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

Monetize More

JULY 19, 2022

The multiple ad slots and bids can lead to increased page loading times, affecting the user experience resulting in a higher bounce rate. By using S2S header bidding, however, the browser only needs to make one request to the ad server, which will process the auction and send the winning bid’s ad.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Ad Monsters

DECEMBER 21, 2023

Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server. Unlike before, ads generated revenue regardless of visibility; advertisers now prioritize viewable impressions. What is vCPM, and How Does It Relate to Viewability?

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

Clearcode

AUGUST 8, 2023

PETs for Supply-Side Platforms (SSPs) Supply-side platforms (SSPs) can also leverage various privacy-enhancing technologies to ensure the safety of user data while optimizing ad space for publishers. PETs for Ad Servers Ad servers store and deliver ads to websites and apps and provide reports on ad performance.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Automatad Inc.

NOVEMBER 23, 2023

An SSP connects website owners to companies or advertisers wanting to buy ad space on their websites. Utilizing real-time bidding (RTB), the SSP conducts quick auctions every time a visitor lands on the website, determining the highest bid from interested companies for the ad space.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Programmatic guaranteed: You negotiate with the buyer at a fixed price and terms for the guaranteed ad space. The buyer has to buy the ad space designated for them at a fixed price.

CPM 52

CPM Viewability Ad Server Ad Space 52

Clearcode

SEPTEMBER 1, 2022

Demand-path optimization (DPO) is the process of evaluating and improving the way advertisers buy ad space from publishers. The most important benefits for publishers are increasing transparency in the media-supply chain and eliminating bad actors, e.g. ad fraudsters. Key Points. How Does Demand-Path Optimization Work?

Ad Server 80

Ad Server Ad Exchange Demand Side Platform Ad Space 80

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Automatad Inc.

JANUARY 23, 2024

After that, when the same user visits the publisher site that sells ad space (e.g., The SSP associated with the site calls for the auction and sends the ad request to DSPs, the owners of interest groups the user is part of. news website). Every PAAPI’s interest group has an owner who creates it for different user cases.

Audience 52

Audience Cookies Ad Server Viewability 52

Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. However, selecting the right monetization model can be a daunting task.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Brid.tv

AUGUST 19, 2022

At almost the same time, the video player also requests a video advertisement from the publisher’s ad server. The ad server sends back a code, known as an ad markup , telling the player exactly which advertisement to serve. Track ad performance and identify VAST errors across all devices and operating systems.

Video Ads 73

Video Ads Ad network Ad Server Ad Inventory 73

Admixer

SEPTEMBER 11, 2020

When publishers started moving their media assets online, they initially adopted print media practices for monetizing their ad space. They struck direct deals with advertisers for blocks of ads. However, they soon acknowledged that the existing model couldn’t scale, and a lot of inventory remained unsold.

Ad network 52

Ad network Ad Space Media Advertising 52

Automatad Inc.

OCTOBER 26, 2023

There are two types: server-side and client-side. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. To make it work, you need a video player, a header bidding wrapper, a video ad server, and advertisers.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

DECEMBER 18, 2023

Attempt to load a test ad using JavaScript and check if it renders on the page. Example : if (adScriptAllowed()) { // Code to load test ad } 4. Network request monitoring: Monitor network requests to known ad servers or domains associated with ad content. Lack of interactions may suggest the use of ad blockers.

Non-Profit 52

Non-Profit Machine Learning Ad Server Impressions 52

Monetize More

OCTOBER 13, 2022

Save time and money with this plug & play tool that connects to your existing ad stack. It is compatible with any ad server, so there’s minimal setup. The prices reflect the real value of your ad space, stopping advertisers from bidding below the minimum base price that has been set.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

MediaFuse

JUNE 17, 2017

It accomplishes this in two ways: by allowing partners to act before the ad call goes out and by providing precise tags within the ad server. Header bidding was created in response to discord in the ad space over the information advantage Google held in auctions. Debunking the Mystery of EBDA.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Ad Server 52

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? The auctions don’t take place in the Prebid Server.

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

YieldBird

AUGUST 23, 2023

Distinguish Anomalies: Understanding the setup of your ad space is crucial to know what behaviors are not standard for our settings. Be aware of whether you expect high occupancy with direct campaigns, Header Bidding involving multiple SSP platforms, or a video player with an ad block option.

Header Bidding 52

Header Bidding Advertising Ad Exchange Impressions 52

InMobi

JULY 24, 2019

Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Smart-Hub

AUGUST 2, 2022

The revenue management and revenue officer look explicitly for these opportunities and facilitates progress in this direction, such as allocating advertising budgets across different ad spaces and placements to generate more revenue. Creation of reports.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Monetize More

APRIL 19, 2023

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. This tool helps you troubleshoot all ad tag issues so that you can scale revenue on your own.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

Monetize More

JUNE 2, 2022

The ad exchange follows this up with an auction to select the winning ad creative. Finally, the ad creative is displayed on the publisher’s site after it has been retrieved from the ad server. It is not feasible for agencies to buy display ads from the same sites at 10 different places and pay 10 different prices.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

MNTN

MARCH 18, 2024

Real-Time Bidding Header bidding is a pre-auction process that allows publishers to simultaneously solicit bids from multiple advertisers or demand sources before calling the ad server, ensuring that they get the highest possible bid for their ad space. How Does Real-Time Bidding Work?

Header Bidding 52

Header Bidding Ad Inventory Ad Space Impressions 52

Automatad Inc.

NOVEMBER 9, 2023

It is a client-side header bidding performed to call multiple demand partners simultaneously, collect their bids, and then send them to an ad server for final decision-making. But in the unified auction, it performs a server-to-server auction. The ad server is mostly Google Ad Manager.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. They help set up ad campaigns, video ads, reporting, and more.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Publishers’ Perspectives: Tag management acts as an ad server for vendor tags and allows publishers to manage when vendor tags serve, how frequently they should serve, in what order of priority, and the duration.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Smart is a feature-rich ad server , SSP, and DSP.

Ad network 69

Ad network Mobile Ads Header Bidding CPM 69

Adtelligent

JUNE 9, 2021

By implementing it, any website can sell advertising space through an open auction. The one offering the best price will get this ad space. Supply Side Platform (SSP) can totally replace the ad management on the website and app.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Smart-Hub

AUGUST 8, 2023

At its core, B2B programmatic advertising is the automated buying and selling of online advertising space, tailored specifically towards businesses rather than individual consumers. It not only streamlines the ad buying process but also helps reach a professional audience in real-time, thereby optimizing ad performance and efficiency.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Brid.tv

DECEMBER 20, 2022

Unity Ads also allows developers to combine the ad-based monetization model with in-app purchases for maximum revenue. Smaato is an ad platform with a proprietary ad server. In-app advertising is usually free for publishers , while advertisers have to pay to buy ad space.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Smart-Hub

JULY 6, 2021

The digital ad space is full of complex systems and tools that require regular monitoring and maintenance. Role of Ad Ops in a Programmatic Environment. Programmatic advertising helps the buying and selling processes of ad inventory using technological platforms such as ad exchanges, ad networks, ad servers, DSPs, and SSPs.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Clearcode

JULY 24, 2023

By leveraging SSPs, publishers can tap into real-time bidding (RTB) media transactions, selling display, video, and native ad space to advertisers on an impression-by-impression basis. Publishers use SSPs to streamline ad operations and maximize their efficiency and revenue potential. How Does a Supply-Side Platform (SSP) Work?

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

APRIL 13, 2023

Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield. However, this variable is known to be a bad predictor of what an ad impression is worth. That information is passed directly to the publisher’s ad server.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52