TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. . “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. However the DPC is being sued for inaction over complaints that date back to 2018.

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Digiday

JANUARY 22, 2023

to Disney’s media properties and more than 100 million U.S. household-level IDs, she added. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Disney’s ad server already powers 100% of Hulu’s and Disney+’s ad platforms in the U.S.,

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Paleo AdTech

MAY 10, 2022

Part 2 of an ongoing conversation with Brian O’Kelley , one of the most influential people in the last two decades of ad tech. He led the technology team at Right Media that launched the first real exchange for ad networks. Betraying a charming naivete, Brian showed up for his interview in a suit.

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Ad Servers in Display Lumascape. Tag management.

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Paleo AdTech

DECEMBER 22, 2021

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. Sonar was consciously competitive with DoubleClick Media, run by Wenda Millard , but the twentysomething staff had no atavistic attachment to mainline media. It was hysterical.”

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Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. But joy came in the morning: one of ExperClick’s sales execs recommended a clean-cut young man name named Jeff Green who was buying media at a small L.A.-based

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Paleo AdTech

MARCH 8, 2022

Andrew is the President and CEO of Index Exchange , a supply-side platform based in Toronto. Index itself was born in 2015 out of Casale Media, an ad network that Casale founded as a teenager around the turn of the millennium with some help from his father, an electrical engineer.

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Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

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InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients.

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Smart-Hub

AUGUST 8, 2023

It eliminates the need for manual negotiation and purchasing, reducing the risk of human error and wasted ad spend. It encompasses a wide range of platforms, from websites and social media to mobile apps and video content. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

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Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). PREVIOUS COVERAGE: What if… Google parts ways with its ad stack? Will Google actually benefit?

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VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. .”

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Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature. Summing Up.

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Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange.

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Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard.

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Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. This makes PubMatic one of the largest and best ad exchanges. PubMatic 4.

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Monetize More

APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield.

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Monetize More

JUNE 2, 2022

With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon.

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Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. But joy came in the morning: one of ExperClick’s sales execs recommended a clean-cut young man name named Jeff Green who was buying media at a small L.A.-based

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Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. That’s happening across the media and marketing spectrum.

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Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Social media plugins embedded on the web page usually leverage third-party trackers to streamline the sharing process. It is a voluntary standard applicable to publishers, consent management platforms, and other vendors like advertising agencies or ad servers.

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Monetize More

JULY 28, 2022

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Open Bidding was earlier known as Exchange Bidder in Dynamic Allocation (EBDA). It is a server-side unified auction that publishers can access through GAM’s automated bidding platform.

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Paleo AdTech

DECEMBER 10, 2023

The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. So ends 23 years of ad tech myth and legend that coincides with the ad-supported internet itself.

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VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

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Advendio

DECEMBER 7, 2022

The media industry is always in a state of flux, and this is especially true when it comes to technology and third-party connections. As a result, media companies are challenged to innovate their processes to stay relevant to new audiences and monetize impressions.

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Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Today, when we march in the cookieless era, the Prebid server may even become a technology that keeps the adoption rate of the header-bidding intact in the future.

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MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. In the end, the highest-paying ad will prevail. Now, AdX will shoulder the burden.

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Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.),

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VideoWeek

NOVEMBER 17, 2023

For a start, it will eliminate all resellers from its CTV inventory pool, which it says will reduce invalid traffic, and ensure media companies get a fairer cut of ad spend. The deals are expected to let social media users connect to their Amazon accounts, and make one-click purchases directly from the apps.

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Smart-Hub

JANUARY 13, 2023

A deep understanding of traffic and constant analysis make the media trade safe and transparent. For this reason, many prominent market players have started creating spaces for buying and selling media. White Label Ad Exchange is a great solution to resolve these issues. White Label Ad Exchange: Exclusive Safety Network.

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. Marketplace 3. SpringServe 4.

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. However, finding the right app monetization platform can be tricky if you are unfamiliar with the industry.

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Paleo AdTech

APRIL 29, 2021

The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. So ends 23 years of ad tech myth and legend that coincides with the ad-supported internet itself.

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VideoWeek

APRIL 21, 2023

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. The accreditation was revoked after Nielsen was found to have undercounted TV viewership.

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Smart-Hub

NOVEMBER 25, 2022

Publishers use SSP in order to automate the media-selling process and to effectively manage their advertising space in real time. The highest bid wins in the auction, and then the ad of the winner is transferred from the ad server to the user’s screen. Thus, the main advantage is that media trading has turned universal.

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