Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Paleo AdTech

DECEMBER 10, 2023

Michael was one of the co-founders of Invite Media in 2007, with college classmates at the University of Pennsylvania. He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

Media 52

Media Non-Profit Ad Tech Ad Server 52

VideoWeek

SEPTEMBER 29, 2023

Hosted by the incomparable comedian Stephen K Amos, the EVAs awarded the outstanding creativity, innovation and technological advances in video & CTV advertising.

Ad Server 59

Ad Server Demand Side Platform Ad Tech Video Ads 59

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. .”

Video Ads 52

Video Ads Retail Media Ad Tech 52

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

Viewability 52

Viewability Video Ads Ad Server ROI 52

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Paleo AdTech

DECEMBER 10, 2023

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Since 2018, Matt has led a team at TransUnion , where he is currently EVP Media & Entertainment Vertical. .”

Media 40

Media Ad network Ad Server Entertainment 40

Kevel

AUGUST 25, 2022

Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon.

Ad Server 52

Ad Server Advertising Video Ads Pop-Up 52

Paleo AdTech

DECEMBER 10, 2023

Through a friend, he landed back near his and his wife’s hometown, in Dulles, Virginia at the post-merger AOL doing QA for ad campaigns and rotating through various roles, ending up heavily involved with video ad products. His AOL ad trafficking bootcamp lasted from 2000 to 2006, when he was Sr.

Ad Server 52

Ad Server Ad Tech Ad network Video Ads 52

VideoWeek

FEBRUARY 27, 2023

Good luck to all applicants!

Ad Server 52

Ad Server Ad Tech Video Ads Agency 52

Paleo AdTech

OCTOBER 26, 2021

Michael was one of the co-founders of Invite Media in 2007, with college classmates at the University of Pennsylvania. He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform.

Media 40

Media Non-Profit Ad Tech Ad Server 40

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. It encompasses a wide range of platforms, from websites and social media to mobile apps and video content.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

VideoWeek

NOVEMBER 3, 2023

The media giant said in its Q3 financial results that it has continued adding subscribers to its global streaming services, reaching 63 million by the end of Q3 (up two million from the end of Q2). The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. billion, up 4.9

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Paleo AdTech

JULY 6, 2022

Matt worked at the LA-based ad network L90 and then in DRTV before co-founding the pioneering search agency Resolution Media in Chicago in 2003. Leaving Omnicom in 2011, he joined gaming ad tech startup Tap.Me Since 2018, Matt has led a team at TransUnion , where he is currently EVP Media & Entertainment Vertical. .”

Media 45

Media Ad network Ad Server Entertainment 45

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct. Are DSPs now ‘frenemies’? We don’t see it that way.

Demand Side Platform 65

Demand Side Platform Advertising Ad Tech Ad Server 65

Paleo AdTech

APRIL 5, 2022

Through a friend, he landed back near his and his wife’s hometown, in Dulles, Virginia at the post-merger AOL doing QA for ad campaigns and rotating through various roles, ending up heavily involved with video ad products. His AOL ad trafficking bootcamp lasted from 2000 to 2006, when he was Sr.

Ad Server 52

Ad Server Ad Tech Ad network Video Ads 52

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. What to Look for in an OTT Advertising Platform 9 Best OTT Advertising Platforms for Publishers 1.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Digiday

MARCH 12, 2023

Although, after a tricky start on Madison Avenue, it appears as if Netflix is now considering alternative options on how to run its operations with potential outcomes including the streaming giant in-housing its ad tech.

Ad Tech 49

Ad Tech Ad Server CPM Conversion 49

Unruly

FEBRUARY 9, 2022

As you’ve likely heard, our parent company – Tremor International – acquired the advanced global video ad server and media management platform Spearad back in October 2021.

Ad Server 52

Ad Server Ad Tech Video Ads Advertising 52

Smart-Hub

DECEMBER 10, 2021

In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. In another survey , 54 percent of consumers revealed that they would love to see more video content from their chosen brands.

Advertising 52

Advertising Video Ads Ad Server Communications 52

Brid.tv

AUGUST 23, 2022

Yahoo Ad Tech (Formerly Verizon Media) 5. An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. You may know them as video ad networks.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. For Best Sales Automation Tools & Platform, Frequence claimed the award for its work helping media companies automate and grow their local advertising.

A/B Testing 68

A/B Testing Ad Server Native Advertising Data Management Platform 68

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Rich Selection of Video Ad Formats. Marketplace is that it doesn’t only come with video ad demand.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

VideoWeek

JANUARY 31, 2023

While a number of media buyers have started integrating attention metrics into their planning and reporting, this isn’t standard practice yet across the industry. But The Ozone Project, a publisher ad alliance based out of the UK, has nonetheless started pushing out attention metrics to all advertisers as standard.

Advertising 52

Advertising Real Estate Impressions Ad Server 52

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. In return, publishers get to tap into OTT monetization and generate video ad revenue. Google ADX 2.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. But what do these terms mean and how do these technologies differ?

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

VideoWeek

MARCH 10, 2023

Meanwhile in the US, a bipartisan group of senators introduced a bill to mitigate risks from “foreign-owned technology products and social media platforms”. The Risk Information and Communications Technology (RESTRICT) Act would allow the Government to review tech entering the US on an individual basis. The measures include a $1.3

GDPR 52

GDPR Ad Tech Media Finance 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Smart-Hub

SEPTEMBER 17, 2021

However, if your system also supports VAST to RTB, RTB to VAST, and VAST to all connections it gives your partners much more flexibility and media-trading convenience. There’s no need to go on about the technical subtleties of each protocol or explain how each one can be very important for media trading and rendering certain creatives.

Ad Server 52

Ad Server Video Ads Communications Media 52

VideoWeek

FEBRUARY 24, 2023

Equativ Valued at €350 Million after Bridgepoint Investment Private equity firm Bridgepoint has taken a majority stake in Equativ, valuing the French ad tech company at €350 million. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52

Digiday

OCTOBER 4, 2022

Her large social following benefited from never having to leave their chosen social media app to make a purchase. Using SmartProposal’s hyper-targeted suggestions and strategic budget optimization, one media company boosted its booked revenue, increased sales efficiency and tripled its omnichannel revenue.

Viewability 67

Viewability Healthcare A/B Testing Food 67

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. It frustrated the users, and they wanted to close the window without clicking the advertiser’s ad.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

VideoWeek

OCTOBER 24, 2022

Very few technology companies in the CTV sector have the capability to be truly demand agnostic, and to be able to operate in the interests of the publisher independently of media execution. CTV ad spend grew to $15.2 billion in 2021—a 57 percent increase from 2020 and is projected to expand another 39 percent in 2022—hitting $21.2

Audience 40

Audience Ad Server Real Estate Manufacturing 40