Smarty Ads

JULY 21, 2021

However, rich media units more actively engage a web user than standard text ads. As users are surrounded by more and more ads online, banner blindness becomes a real concern. Engaging animation or other types of ads within this format look fresh to the users and fulfill advertising purposes.

Rich Media 59

Rich Media Media Banner Advertising 59

Admixer

FEBRUARY 11, 2021

The users matured with the market, and as online media got oversaturated with advertising, users developed ad fatigue or banner blindness. The post What Are Rich Media Ads and How to Start Using Them appeared first on Admixer.Blog. Long passed the days when you could engage users with a simple banner and plain advertising.

Rich Media 52

Rich Media Click Through Rate Banner Media 52

Adweek

OCTOBER 14, 2022

Then-Facebook introduced Instant Articles in May 2015 with the aim of letting publishers on its platform provide users with content that boasted faster load times and more rich media. Now-Meta said Friday that support for Instant Articles will be no more as of mid-April 2023.

Rich Media 333

Rich Media Media 333

InMobi

OCTOBER 30, 2012

The achingly chic Le Maison Champs Elyse, Paris, played host to the final leg of the now legendary Rich Media Roadshow last Friday as InMobi partnered with the MMA France to present an in-depth look at Rich Media in France.

Rich Media 52

Rich Media Media Audience Agency 52

MediaFuse

JULY 23, 2014

Below you will find an up to date list of the leading ad servers, ad exchanges, SSPs, and rich media vendors in 2015. 24/7 Real Media. Rich Media Vendors. The post LEADING AD SERVERS, AD EXCHANGES, SSPS, & RICH MEDIA OF 2015 appeared first on MediaFuse. Ad Servers. Google’s DoubleClick (DFP).

Rich Media 52

Rich Media Ad Server Ad Exchange Media 52

InMobi

OCTOBER 10, 2012

As we approach the holidays and you think about your exciting seasonal interactive rich media ads, weight is something to considerwhen running rich media ads on mobile devices, that is. You want to connect with them and have them and interact with your rich media creatives. Imagine you are on a plane.

Rich Media 40

Rich Media Media Advertising Marketing 40

InMobi

AUGUST 29, 2012

What better way to accelerate your brand awareness than through rich media? Since us young drivers generally look at the appearance of the vehicle as priority, our in-house rich medicreative services team built the ad to to focus on the wide variety of vibrant colour options that are available for the vehicle.

Rich Media 40

Rich Media Media Brand Awareness Mobile Ads 40

InMobi

JUNE 12, 2012

As part of sponsoring the iMedia Brand Summit, we also sponsored a mobile quiz (administered via rich media over wifi) to more than 80 mid to senior level marketing influencers and decision makers. This blog is a little late in coming, but hopefully just as interesting.

Rich Media 52

Rich Media Education Media Marketing 52

Exchange Wire

SEPTEMBER 27, 2023

APX is an innovative advertising network that integrates high-impact formats and non-intrusive rich media ad units such as [.] Adzymic, a leader in dynamic creative technology, today (September 28th, 2023) announced the launch of Adzymic Premium Exchange (APX) in Singapore and Malaysia.

Rich Media 104

Rich Media Advertising Media Ad network 104

Martech Series

JANUARY 19, 2023

Setting common business goals and core values as their north star, Adello’s technology will be used for enhancing targeting capabilities, including geolocation and device targeting, for FreakOut’s Rich media campaigns, pairing innovative Freakout formats with advanced targeting from Adello.

Rich Media 86

Rich Media Advertising MarTech Media 86

Digiday

SEPTEMBER 14, 2022

And the thinking behind the rolling up of all that has to do with the power of connecting media investment to sales data in whatever form it takes, explained Quentin George, partner and Jon Flugstad, associate partner at McKinsey, two leaders of the firm’s commerce media practice. McKinsey estimates it all adds up to some $1.3

Media 73

Media Retail Marketing Impressions 73

Digiday

MARCH 20, 2023

Ad tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, Digiday has learned. The new offering comes after the merger of media company TrueX, location technologies company Gimbal and OOH company InStadium one year ago.

Media 68

Media Rich Media Retargeting Ad Tech 68

Martech

NOVEMBER 3, 2022

Brands that deliver real-life experiences through rich media–shoppable videos, real-time customization, user-generated content and more–will drive more conversions and revenue. Consumers are online, and their expectations are shifting. They’re looking for shopping experiences personalized to their wants and needs.

Conversion 105

Conversion Rich Media Retail MarTech 105

Exchange Wire

JULY 13, 2022

The collaboration with the digital entertainment and media platform will enable marketers to reach Azerion's audiences at scale, via impactful rich media [.]. Hawk Platform, the fully multi-channel demand-side platform (DSP), announced a global partnership with Azerion’s proprietary SSP, Improve Digital.

Demand Side Platform 96

Demand Side Platform Rich Media Entertainment Audience 96

Martech Series

OCTOBER 31, 2022

Emplifi, the leading unified customer experience (CX) platform, today announced the release of three innovative Live Commerce features: Calls from Social, Live Care, and Augmented Reality with rich media screen sharing. Customers can get in-store expert advice without ever leaving the comfort of their space.

Rich Media 90

Rich Media eCommerce Media Retail 90

Marketing Dive

AUGUST 11, 2022

The ad-tech company looks to build a rich media, ad-supported player.

Rich Media 90

Rich Media Ad Tech Media 90

Martech Series

NOVEMBER 7, 2022

Recently, they released #Smileforme, the first AI-driven rich media ad. AI-powered rich media ads can capture users’ attention and simplify interaction. Smileforme is the latest Adello ad creative innovation and the first AI-powered ad media in the industry.

Advertising 63

Advertising Rich Media Healthcare Cookies 63

Martech Series

AUGUST 11, 2022

With Vocinity and Deepbrain, shoppers and customers can experience realistic, conversational human-like AI models in media, finance, commerce, and education. Vocinity announced a partnership with DeepBrain AI to enable real-time, no download, conversational engagements on any device.

Rich Media 81

Rich Media Finance Education Conversion 81

Brid.tv

MARCH 21, 2023

Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways. For instance, rich media ads can be interactive videos, polls, a button, or similar. Display advertising is a form of online advertising that uses text-based or visual ads such as images, graphics, and rich media.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Martech

MARCH 29, 2022

The capabilities Kumulos will add include: Mobile push notifications that support rich media, templates, and deep linking. We already do this in email and Kumulos was a natural fit to offer this across mobile marketing,” said Optimove founder and CEO Pini Yakuel in a release. New capabilities. Why we care.

Rich Media 93

Rich Media MarTech Marketing Media 93

Automatad Inc.

APRIL 7, 2024

Interactive ads with rich media are highly likely to get attention from the users, resulting in higher engagement and CTR. The CTR of rich media ads is higher in the range of 0.30 The CTR of rich media ads is higher in the range of 0.30 to 1.50%, which is higher than the CTR of traditional banner ads.

Banner 52

Banner Rich Media Click Through Rate Video Ads 52

Martech Series

JUNE 24, 2022

The announcement offers brands, agencies, and publishers a place to source the most innovative, rich-media, off-the-shelf templates to create responsive display ads that perform greater than 10x industry standard engagement rates. ResponsiveAds and Arlene developed solutions like “try-n-buy”.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

Martech Series

JULY 18, 2022

Jun Group, a New York-based mobile advertising platform that delivers full-screen video, display and rich media campaigns for Fortune 500 advertisers, has been certified as a 2022 Great Place to Work.

Rich Media 92

Rich Media Impressions MarTech Media 92

IAB Tech Lab

DECEMBER 20, 2022

One technology for secure web and mobile apps advertising It’s been a big year for SHARC (Secure HTML Ad Rich-media Container). We conceptualized the SHARC in 2021 and released a draft for public comment in April, 2022. The feedback submitted from that comment period had us looking to add new […]

Rich Media 40

Rich Media Media Advertising 40

Martech Series

FEBRUARY 13, 2023

The company plans to introduce AI assisted content generation including text and rich media to its 2 million creators later this year. The company continues to invest in its technology and expects future releases to include text to speech audio stories and harness the strength of natural language processing.

Rich Media 76

Rich Media MarTech Marketing Media 76

Lemonads

AUGUST 22, 2021

In this Social Media Affiliate Marketing Guide, you will also learn How to Create a Successful Affiliate Program. It’s no secret that social media networks are helping businesses of all sizes connect with their target audience and transform these individuals into valuable leads. That number is expected to rise to a whopping 56.7%

Affiliates 52

Affiliates Media Marketing Conversion 52

Martech Series

AUGUST 26, 2022

The Futurum team’s large digital footprint, tier 1 media presence, and savvy use of multiple rich media formats often garners more than 2.5 million social media impressions from its events and activities, which will enable Wainhouse clients to achieve greater visibility for their brands, products, and services.

Rich Media 77

Rich Media Impressions MarTech Media 77

Martech Series

JUNE 21, 2022

Auto responses: Users are able to craft engaging auto responses using texting templates, rich media such as images and videos, or personalized messages. Keyword-driven contact groups: When a person texts in a keyword, they will be automatically added to a contact group that can be used for future campaigns.

Rich Media 86

Rich Media MarTech Conversion Marketing 86

Martech Series

NOVEMBER 29, 2022

LucidLink, a global leader in remote collaboration software for creative teams, announced their qualification as a trusted and reliable solution for media-driven workflows with the Autodesk® Flame® Family of products.

Rich Media 68

Rich Media Entertainment MarTech Media 68

VideoWeek

AUGUST 9, 2022

Traditionally focused on rich media formats, Kargo announced plans to build an ad-supported video player for publishers “with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.”

Rich Media 69

Rich Media Ad Tech Ad Exchange eCommerce 69

Martech

APRIL 7, 2022

Today, mobile advertising platform Ogury announced the acquisition of Motionly, an SaaS solution that designs and deploys interactive rich media animations in-app and in-web. Unlike users of more traditional media, online users are used to seeing content that is personalized to their behavior,” said Ogury CEO Thomas Pasquet. “It

Rich Media 102

Rich Media MarTech Advertising Media 102

Admixer

MARCH 30, 2020

Podcasts are quickly maturing into a content-rich media format, with an abundance of niche programs about advertising. Since the ongoing health crisis prevents us from going to lectures and marketing meetups, a podcast is a great way to stay in touch with your colleagues and the adtech industry.

Rich Media 52

Rich Media Advertising Media Marketing 52

Martech Series

JUNE 17, 2022

Vocinity already provides the most advanced, interactive conversational video assistants that engage by having natural voice-based, rich media conversations. Marketing Technology News: Jumio KYX Platform Wins Gold in 2022 Golden Bridge Business and Innovation Awards.

Conversion 89

Conversion Rich Media Retail MarTech 89

Martech Series

FEBRUARY 16, 2023

Edge Storefronts help brands acquire more customers and drive campaign revenue from social media by creating multichannel and campaign-specific e-commerce stores in minutes. Having a storefront for each promotion gives customers a far more relevant experience and fundamentally changes the math of marketing.

Conversion Rate 81

Conversion Rate Conversion Rich Media Media 81

Paleo AdTech

DECEMBER 10, 2023

It proved particularly attractive to large media agencies. Artemis came to Havas, a French holding company, via the acquisition of Hook Media, an agency founded by Don Epperson, who became global CEO of Havas Digital. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

InMobi

JUNE 30, 2020

Based on automated marketplaces that work in real-time instead of manual insertion orders and human intervention, programmatic advertising has transformed the status quo of the traditional media buying process. Regardless of their choice, brands must focus on accessing brand-safe, measurable and transparent media.

Advertising 52

Advertising Rich Media Retargeting Banner 52