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Media Agencies Increasingly Include Return on Carbon Along With ROI in Plans

Adweek

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of media plans alongside return on investment.

ROI 283
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How Marketers Can and Should Measure Social Media ROI

Adweek

If you're selling your service or product through social media and can't figure out how everything you're posting brings in revenue, that isn't "dark social"--it's just value you haven't measured yet.

ROI 300
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Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships

Adweek

Samba TV's AI is looking to give brands better ROI.

ROI 277
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50% of marketers impede ROI by underinvesting in media, Nielsen finds

Marketing Dive

Even a long-established channel like social media is still underinvested, despite delivering better ROI than TV, according to new research.

ROI 133
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Brave Commerce: How to Get the Greatest ROI Out of Your Media Investment

Adweek

On this week's episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media. Chappell discusses Hershey's company structure, which emphasizes alignment among media, creative and growth.

ROI 231
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Beacon Media + Marketing Releases Guide on How to Measure Healthcare Marketing ROI

Martech Series

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. There are a few benefits to measuring the marketing ROI of a company, including: • Justifying how much is being spent on marketing efforts. Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media.

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Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian

Adweek

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually.

ROI 308