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Retail Media Measurement Must Extend Beyond Search and Across Channels

Adweek

Retail media was one of the biggest industry conversation starters of 2023. Every retailer from Dollar General to Cars.com has launched a retail media network to capitalize on their existing first-party data. But one question.

Retail 271
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The Art of Making Pretzels Part of Every Conversation

Adweek

You might be wondering how an iconic pretzel brand that's been around for 26 years continues to go viral over and over again. Well, one thing we know to be true is that everyone loves hot, handmade, pretzels. But that's not the only reason why. Auntie Anne's has become a brand on social that takes.

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Conversion-Based Tactics Are Pressuring Marketers Out of Great Creative Ideas

Adweek

If the pressure-tested marketer is honest--no matter how great the diversified, integrated plan looks--the nearly relentless focus on digital media, and the accountability and measurement that come with it, is exhausting. Digital fatigue is real.

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Estate Media Is Ready to Revolutionize the Real Estate Business

Adweek

Real estate isn't always a topic that receives a warm welcome in conversations. Estate Media is changing that by creating informative yet entertaining content about buying and selling real estate. Estate Media is a media company founded by Million Dollar.

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An Advanced Guide to Create an Editorial Calendar That Boosts Conversions

Ad Rants

Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. One of the most important things you can do to boost your conversion rates is to publish consistently.

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Threads: Unveiling the Powerful Benefits of the Next-Generation Social Media Platform

Fuel Lines

Exploring the myriad advantages of Threads, highlighting how it is reshaping the landscape of social media. In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate.

Media 246
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Meta partners with Amazon to streamline advertisers’ conversions

Martech

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. More conversions. Following Apple’s privacy changes in 2021, which made it tougher for social media companies to target users, Meta faced a major hit to its ad revenue. Shoppers in the U.S. Why we care. Increased transaction fees.